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All Journal IMPROVEMENT: Jurnal Ilmiah untuk peningkatan mutu manajemen pendidikan At Turots: Jurnal Pendidikan Islam
Yusuf Rohmadi
UIN Raden Mas Said Surakarta, Indonesia
Decision Sciences, Operations Research & Management Education

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Urgensi Manajemen Pemasaran Perguruan Tinggi Islam (Studi Kasus UIN Raden Mas Said Surakarta di Era Society 5.0) Sri Haryanti; Giyoto; Yusuf Rohmadi; M. Alfan Haidar Dhofir
Improvement: Jurnal Ilmiah untuk Peningkatan Mutu Manajemen Pendidikan Vol. 10 No. 1 (2023): Improvement: Jurnal Ilmiah Untuk Peningkatan Mutu Manajemen Pendidikan
Publisher : Program Studi Manajemen Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/improvement.v10i1.35111

Abstract

This paper discusses the urgency of marketing management for higher education institutions, as it plays a crucial role in determining the sustainability of enrollment and increasing public trust in the university. The university's marketing management is carried out by taking into account the constantly changing consumers or stakeholders. Market research, positioning, and building the university's reputation are conducted in such a way that the relevance and accuracy of the strategies are always appropriate. The university's vision, mission, programs, and strengths cannot be recognized without promotion through good marketing management. This paper uses a qualitative method with data collection techniques through interviews, observations, and documentation. The results of this study show that UIN Raden Mas Said Surakarta has implemented marketing management to increase enrollment sustainability with new innovations according to the demands of society 5.0. Furthermore, UIN has also utilized social media platforms such as Facebook, Instagram, YouTube, Twitter, website, alumni network, and others as marketing tools.
Penguatan Pendidikan Karakter Santri Melalui Pembelajaran Kitab Taklim Muta'alim di Pondok Pesantren Ulil Albab Ngawi Sumarno; Widiyanto; Mudofir; Yusuf Rohmadi; Nemer Alotaibi
At Turots: Jurnal Pendidikan Islam Vol. 7 No. 1 Juni (2025): At Turots: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Ilmu Tarbiyah Madani Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51468/jpi.v7i1.843

Abstract

Character education is a primary focus in the development of the educational system at Pesantren Ulil Albab Ngawi. As an Islamic educational institution, it implements the learning of the Kitab Taklim Muta'alim as a means to strengthen the character education of its santri (students). This research aims to analyze how learning the Kitab Taklim Muta'alim can contribute to reinforcing character values. The research method used is descriptive qualitative with a case study approach, where data was obtained through interviews, observation, and documentation. The research results indicate that learning the Kitab Taklim Muta'alim not only teaches religious aspects but also shapes positive attitudes and behaviors such as politeness, humility, honesty, responsibility, and discipline among the pesantren community, which form the foundation of santri character. To further strengthen character education through the Kitab Taklim Muta'alim at Pesantren Ulil Albab Ngawi, recommendations include: developing teacher training programs, integrating experience-based learning, and establishing assessment and monitoring mechanisms.
Co-Authors Giyoto M. Alfan Haidar Dhofir Mudofir Nemer Alotaibi Sri Haryanti Sumarno Widiyanto