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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pengabdian Masyarakat (ABDIRA)
Justin Samuel Laurent
Universitas Palangka Raya
Aerospace Engineering Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Pengaruh Perilaku Konsumen Terhadap Keputusan Pembelian Produk, Harga, Dan Promosi Benius Benius; Pupu Iswandiyah Raysharie; Adis Brilianti; Devita Sari Sirait; Febrina Putri Lestari; Justin Samuel Laurent; Mella Anugrahni; Muhammad Riko Imansyah; Putri Lestari
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 2 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i2.8744

Abstract

Technology is changing the times, and in the future this change is accompanied by an increase in diverse needs and desires, especially shopping needs. Related to this, it also affects the behavior patterns of consumers who make decisions in buying a product. The company has the opportunity to make a profit to maintain its business continuity if the level of sales to consumers is high, whereas if the level of sales to consumers is low, the company will lose money and will ultimately fail to survive. Market competition expects companies to find ways to make their products sell well in the market and have a place in the hearts of buyers. The results of the literature review show that product, price, and promotion affect consumer behavior. This is expected to provide insight to marketers to understand and meet consumer preferences and develop more effective strategies to optimize the most influential marketing variables. Keywords: Consumer Behavior, Product, Price, And Promotion
Pemberdayaan Masyarakat Multisektor melalui Program Kuliah Kerja Nyata di Desa Kupang Baru Ghea Gabriella Karowe; Tia Ananda Putri; Jovita Eklesia Pardede; Wulan Maizahra; Yubela Novelia; Maulina Apriani; Kartika Kartika; Neli Gusfina; Made Swaryana; Husor Pane; Gusti Al Furqan Rahmadi Matnoor; Olivia Evani; Justin Samuel Laurent; Alex Norris Simamora; Chrismulia Febrianti Purba; Hana Pertiwi
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 4 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i4.2480

Abstract

Community Service Program (KKN) represents community service through applying knowledge and skills aligned with local needs. This activity was conducted by Group 25 of Palangka Raya University in Kupang Baru Village, Paku District, East Barito Regency, Central Kalimantan for 35 days. The program covered education, health, financial literacy, environment, and social community development. Based on observations and coordination with village officials and residents, implemented programs included English training, scholarship socialization, teaching assistance, Dengue Fever prevention, stunting education, safe investment socialization, online gambling and loan dangers, PKK garden management, and environmental work bees. Implementation methods is service learning and result demonstrated that KKN served as an effective platform for students to support village development, while providing a learning opportunity to adapt, collaborate, and directly understand community life.
Co-Authors Adis Brilianti Alex Norris Simamora Benius Benius Chrismulia Febrianti Purba Devita Sari Sirait Febrina Putri Lestari Ghea Gabriella Karowe Gusti Al Furqan Rahmadi Matnoor Hana Pertiwi Husor Pane Jovita Eklesia Pardede Kartika Kartika Made Swaryana Maulina Apriani Mella Anugrahni Muhammad Riko Imansyah Neli Gusfina Olivia Evani Pupu Iswandiyah Raysharie Putri Lestari Tia Ananda Putri Wulan Maizahra Yubela Novelia