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Analisis Perbedaan Minat Beli Di Tokopedia.Com Dan Bukalapak.Com (Studi Kasus Konsumen Tokopedia.Com Dan Bukalapak.com Pada Perguruan Tinggi Di Lingkungan Pondok Pesantren Bahrul Ulum) Chairul Anam
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.9297

Abstract

In this digital era, business has transformed significantly, using the internet as the primary tool. Sites such as Tokopedia.com and Bukalapak.com, which function as online marketplaces, facilitate sellers to reach buyers more efficiently. This study is directed at exploring and comparing the level of shopping interest in Tokopedia.com and Bukalapak.com. The internet's dramatic evolution in Indonesia has profoundly affected various dimensions of life, especially in the business realm. In this case, the role of individuals as active internet users enables free interaction with fellow users. In the context of interest, a critical element of forecasting buyer behavior, it reflects an individual's reaction to a particular product or service. This study utilizes descriptive and comparative methods, relying on primary and supplementary information. The non-probability and accidental sampling techniques were chosen to determine the research subjects. This study's findings show no notable disparity in purchase intention between Tokopedia.com and Bukalapak.com, a result that provokes businesses to sharpen their competitive tactics in the digital market arena. Keyword: Business Online, Buying of Interest, Market Place
Literasi Digital untuk Pencegahan Bullying dan Pembentukan Karakter Siswa Siti Sufaidah; Muhammad Iqbal Nashrullah; Ibrahim Ibrahim; Arif Abdur Roofiq; Septian Dwi Wahyu; Mursyid Hero Sejati; M. Achsanul Khuluq Izzulchaq; Ahmad Nur Wahid; Chairul Anam
Jumat Informatika: Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Desember
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasif.v6i3.6359

Abstract

The development of information and communication technology has led to the increasing use of social media among elementary school students. This condition poses serious challenges, particularly regarding low levels of digital literacy and the prevalence of bullying behavior, both directly and through social media (cyberbullying). This community service program aims to improve students’ digital literacy, especially in understanding morals and ethics in using social media. The program was carried out in three stages, namely preparation, implementation, and evaluation, targeting fourth to sixth-grade students. The partner in this activity was SDN Talun Kidul, involving the principal and teachers. The results of the program indicate positive changes among students. After the activity, students were able to distinguish between good and bad behavior, reduce the use of negative language, demonstrate mutual respect, and show the courage to reprimand peers engaged in bullying. The program concluded with an anti-bullying declaration as a collective commitment to creating a safe and conducive school environment. Thus, digital literacy socialization has proven effective in fostering students’ wisdom, empathy, and social responsibility. This program is recommended to be implemented sustainably by involving students, teachers, parents, and schools to build a positive culture in the use of social media.