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All Journal Journal of Economic, Bussines and Accounting (COSTING) Neo Journal of economy and social humanities
Anak Agung Ketut Diatmika
Universitas Esa Unggul
Humanities Economics, Econometrics & Finance Social Sciences

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Pengaruh Kualitas Layanan, Kepuasan Pelanggan, Dan Loyalitas Pelanggan Terhadap Niat Beli Ulang Pada Marketplace Anisa Widiastuti; Anak Agung Ketut Diatmika
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.9301

Abstract

The large number of marketplace companies in Indonesia means that the level of competition between companies is increasing. Therefore, companies need to improve factors that can attract customers to repurchase intention. In today's business world, increasing repurchase intention strategies is a necessity, which can be achieved through improving service quality, customer satisfaction and customer loyalty. The aim of this research is to analyze the influence of service quality, customer satisfaction and customer loyalty on repurchase intentions in the marketplace, namely Tokopedia, in the Tangerang Regency area. This research uses a descriptive causality design with a quantitative method approach and uses purposive sampling techniques. Data was collected from 150 Tokopedia user respondents. Data analysis uses Partial Least Square-Structural Equation Modeling (PLS-SEM). Research findings reveal that service quality has a positive effect on customer satisfaction and customer loyalty. Furthermore, customer satisfaction has a positive effect on customer loyalty. Then, customer satisfaction has a positive effect on mediating the relationship between service quality and customer loyalty. And customer loyalty has a positive effect on repurchase intentions. Apart from that, perceived price can increase repurchase intentions. The contribution of this research provides insight into marketplaces in developing their business, as well as being able to plan and implement marketing strategies to create good service quality and positive assessments, in order to create repurchase intentions for products on marketplace.
The Influence of Market Orientation and Digital Marketing on the Performance of Micro, Small, and Medium Enterprises through Competitive Advantage U.K. Purbasari; Abdul Haeba Ramli; Siti Mariam; Anak Agung Ketut Diatmika
Neo Journal of economy and social humanities Vol 4 No 4 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i4.353

Abstract

This research analyzes the influence of market orientation and digital marketing on the performance of small and medium enterprises (SMEs), considering the role of competitive advantage as a factor that strengthens that relationship. The study was conducted on SMEs located in Tangerang Regency, involving 140 business actors as main respondents. The results indicate that market orientation has a positive impact on competitive advantage, and digital marketing also positively affects competitive advantage. Furthermore, market orientation positively influences the performance of SMEs, while digital marketing has a positive effect on the performance of SMEs. Competitive advantage can mediate the influence of market orientation on the performance of SMEs. Additionally, competitive advantage can mediate the influence of digital marketing on the performance of SMEs. Thus, all relationships studied in this research show results that are consistent with initial assumptions and provide a positive impact.
Co-Authors Abdul Haeba Ramli Anisa Widiastuti Siti Mariam U.K. Purbasari