Articles
<![CDATA[PENGARUH BRAND IMAGE DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PADA MC DONALD’S DI PALMERAH JAKARTA BARAT ]]>
<![CDATA[Deny Rumaidlany]]>;
<![CDATA[Siti Mariam]]>;
<![CDATA[Abdul Haeba Ramli]]>
<![CDATA[ JURNAL LENTERA BISNIS Vol 11, No 2 (2022): JURNAL LENTERA BISNIS, Mei 2022 ]]>
Publisher : <![CDATA[POLITEKNIK LP3I JAKARTA ]]>
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DOI: 10.34127/jrlab.v11i2.567
<![CDATA[This study aims to examine and analyze the effect of brand image and brand awareness on purchase decisions at Mc Donald's in Palmerah, West Jakarta. This study used a sample of 100 people who were selected using a non-probability sampling technique, namely the accidental sampling method. The dependent variable in this study is the purchase decision, while the independent variables are brand image and brand awareness. The results of this study indicate that brand image (X1) and brand awareness (X2) have a positive effect on purchase decisions (Y). It can be seen from the findings that: (1) brand image has a positive effect on purchase decisions with a value of 0.409 and a significance level of 0.000; (2) brand awareness has a positive effect on purchase decisions with a value of 0.586 and a significance level of 0.000; (3) brand image and brand awareness simultaneously have a positive effect on purchase decisions with an Fcount value of 91.46, greater than Ftable 3.09, and a significance value of 0.000 <0.05; and (4) the effect of brand image and brand awareness on purchase decisions is 65.3%, with the remaining 34.7% being the influence by other variables not examined in this study.Keywords: brand image, brand awareness, purchasing decisions, McDonald's]]>
<![CDATA[FAKTOR – FAKTOR YANG MEMPENGARUHI PENDAPATAN UMKM DI KECAMATAN TANJUNG PRIOK JAKARTA UTARA (STUDI KASUS BINAAN JAKPRENEUR) ]]>
<![CDATA[Siti Mariam]]>;
<![CDATA[Findy Yuliani]]>
<![CDATA[ JURNAL LENTERA BISNIS Vol 11, No 2 (2022): JURNAL LENTERA BISNIS, Mei 2022 ]]>
Publisher : <![CDATA[POLITEKNIK LP3I JAKARTA ]]>
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DOI: 10.34127/jrlab.v11i2.566
<![CDATA[This study aims to examine and analyze "The effect of business capital, skills training and information technology on MSME income (Case Study of MSMEs fostered by Jakpreneur )". The results of this study used purposive sampling method. The number of samples in this study amounted to 92 people. The dependent variable in this research is the income of MSMEs while the independent variables are business capital, skills training and information technology. This study uses a quantitative approach. The results of this study indicate that partially (t test) Business Capital (X1) has a positive effect on Income (Y) supported by the value of tcount > ttable (4.540 > 1.987) and the significance level is 0.000. Partially (t test) Skills Training (X2) has a positive effect on Income (Y) supported by the value of tcount > ttable (8.024 > 1.987) and the significance level is 0.000. Partially (t test) Information Technology (X3) has a positive effect on Income (Y) supported by the value of tcount > ttable (4.984 > 1.987) and the significance level is 0.000. Simultaneously (f test) Business capital (X1), Skills Training (X2) and Information Technology (X3) have a positive effect on Income (Y) with a value of fcount > ftable (29.456 > 2.71) with a significant value of 0.000 < 0.05 . The magnitude of the influence of Business Capital, Skills Training and Information Technology on Income is 50.1% while the remaining 49.9% is influenced by other variables not examined in this study.Keywords : Venture capital, skills training, information technology and MSME income ]]>
<![CDATA[ANALYSIS OF MARKETING STRATEGIES IN SUSTAINING MSMEs BUSINESS IN THE MIDDLE OF THE COVID-19 PANDEMIC ]]>
<![CDATA[Siti Mariam]]>;
<![CDATA[Retno Wulansari]]>;
<![CDATA[Pramudi Harsono]]>;
<![CDATA[Fatari Fatari]]>
<![CDATA[ International Journal of Economy, Education and Entrepreneurship Vol. 2 No. 1 (2022): International Journal of Economy, Education and Entrepreneurship ]]>
Publisher : <![CDATA[Yayasan Education and Social Center ]]>
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DOI: 10.53067/ije3.v2i1.64
<![CDATA[This study aims to determine the marketing strategy in MSMEs, especially the applied marketing mix. This study uses a qualitative method: a case study that produces descriptive data described in words. The data source of this study used design sampling techniques and data collection techniques. The authors conducted personal interviews with the MSME Bhayangkara Florist during this study. It includes sales data for several years of return and concluded several discussions, including strategies, constraints, and solutions. The strategy used is the 4P mix (Product, Promotion, Price, and Place). The product strategy is in the form of a bouquet of masks innovation. The promotion strategy is in the form of price discounts. The price strategy is that every bouquet purchase gets a bonus mask. The place strategy is in the form of flexibility in product delivery to maintain and improve product quality. Even though there are financial and raw material constraints, they can still find solutions and alternatives, including managing finances and effectively using natural materials. Then, the MSME's answer in dealing with Covid-19 is to maintain cash flow, product innovation, optimize social media and optimize delivery services]]>
<![CDATA[IMPROVING BUSINESS QUALITY THROUGH MANAGEMENT TRAINING AND MARKETING STRATEGIES ]]>
<![CDATA[Siti Mariam]]>;
<![CDATA[Irwan Sugiarto]]>;
<![CDATA[Retno Wulansari]]>;
<![CDATA[Eko Cahyo Mayndarto]]>;
<![CDATA[Rudi Ginting]]>;
<![CDATA[Noryani Noryani]]>
<![CDATA[ International Journal of Engagement and Empowerment Vol. 2 No. 1 (2022): International Journal of Engagement and Empowerment ]]>
Publisher : <![CDATA[Yayasan Education and Social Center ]]>
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DOI: 10.53067/ije2.v2i1.55
<![CDATA[Competition in the business world is getting tighter along with the growth of a region or country. Likewise, business activities in the Clothing industry are also getting tighter and tighter. In the Bandung area, there are clothing industry centers, all of which are MSME artisans. In MSMEs, the weakness that has always been owned is its management and marketing strategy. In this article, what is discussed and done is to improve the business ability of MSMEs by conducting management training and marketing strategies. This activity is also given knowledge on how to make Clothes that conform to national standards. There are 2 forms of management training and marketing strategies that aim to improve the quality of their business. This activity aims to improve the ability of clothing artisans in making quality clothing as one of the marketing strategies]]>
<![CDATA[AGENT-BASED MODELING ON PURCHASE DECISIONS: THE IMPACT OF SOCIAL MEDIA PHENOMENA ]]>
<![CDATA[Siti Mariam]]>
<![CDATA[ Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember ]]>
Publisher : <![CDATA[SEAN Institute ]]>
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<![CDATA[Social media influencers have replaced the phenomenon of traditional influencers playing a role in digital marketing in recent years. On the other hand, academic literature needs to explain this phenomenon fully. The purpose of this study is to understand the role of social media influencers in social interaction and their implications for purchasing decisions for cosmetic products to provide an overview of companies in making business decisions using Instagram. The research employs agent-based modeling simulation (ABM), a combination of a deductive approach using the theory of planned behavior (TPB) and an inductive practice through observation. The number of posts, the number of likes and comments, the number of followers, attractiveness of influencers utilize. These parameters lead to purchasing decisions, which subsequently identify with sales figures. This study categorizes three influencers with different characteristics. The simulation results show that influencer [B] sales are the highest with repeated iterations, then influencer [A] and influencer [C] with several parameters that explain the phenomenon of social media influencers in purchasing decisions. Another discovery was that the parameter quantity of content has the most significant influence on buying decisions, followed by other parameters that also contribute significantly. To provide businesses the chance to consider these factors when selecting the right blend of social media influencers to aid product sales.]]>
<![CDATA[Dampak Kegiatan Prioritas Dana Desa Terhadap Pemulihan Ekonomi Masyarakat ]]>
<![CDATA[Siti Mariam]]>
<![CDATA[ Journal of Public Power Vol. 6 No. 2 (2022): Juournal Public Power Vol. 6 No.2 ]]>
Publisher : <![CDATA[Universitas Darul Ulum ]]>
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DOI: 10.32492/jpp.v6i2.876
<![CDATA[Tujuan penelitian ini adalah mencari pengaruh Dampak Kegiatan Prioritas Dana Desa Terhadap Pemulihan Ekonomi Masyarakat. Jenis penelitian ini adalah penelitian lapangan (field research) dengan pendekatan kualitatif. Lokasi penelitian akan dilakukan di Desa Pucangro Kecamatan Gudo Kabupaten Jombang. Data yang diambil untuk penelitian ini tentang Kegiatan Prioritas Dana Desa dan Kegiatan Pemulihan Ekonomi Masyarakat. Teknik pengumpulan data yang digunakan untuk memperoleh data yang valid. Dengan wawancara (interview) dan Dokumentasi, Metode analisa data yang digunakan adalah metode deskriptif kualitatif. Pengecekan Keabsahan Temuan menggunakan teknik Perpanjangan kehadiran peneliti di lapangan, observasi yang mendalam, Triangulasi, Pembahasan sejawat, dan Pengecekan anggota, untuk pemeriksaan derajat kepercayaan. Di hasilkan bahwa ada dampak positif kegiatan prioritas dana desa secara fisik maupun non fisik terhadap pemulihan ekonomi masyarakat Di Desa Pucangro Kecamatan Gudo dengan peningkatan pembangunan sarana dan prasarana, secara swakelola, padat karya tunai desa dan mengatifkan peran lembaga pemberdayaan masyarakat dan memanfaatkan bidang kesehatan.]]>
<![CDATA[THE CREATIVE ECONOMIC DEVELOPMENT IN IMPROVING THE INCOME OF WOOD ARTISTS ]]>
<![CDATA[Siti Mariam]]>;
<![CDATA[Pramudi Harsono]]>;
<![CDATA[Irwan Sukmawan]]>;
<![CDATA[Tabroni Tabroni]]>
<![CDATA[ International Journal of Economy, Education and Entrepreneurship Vol. 3 No. 1 (2023): International Journal of Economy, Education and Entrepreneurship ]]>
Publisher : <![CDATA[Yayasan Education and Social Center ]]>
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DOI: 10.53067/ije3.v3i1.142
<![CDATA[Creative economy development plays a role in a country's economy, especially in income generation, job creation, export revenue, technology, intellectual property, and other social roles. This study aims to find out how the role of the creative economy increases the income of wood artisans. This type of research is field research, while the nature of this research is descriptive and qualitative with data collection techniques using interviews and documentation. And all these data were analyzed by induction. The results obtained from this study are that the development of the creative economy carried out by wood artisans is to continue to improve innovations that consumers want so that other artisans do not abandon their products. Increased creativity and innovation by artisans increase the interests of consumers and affect the income received by artisans. The development of the role of the creative economy influences the increasing the business income of the wood artisans]]>
<![CDATA[TRAINING ON ENTREPRENEURSHIP SKILLS IN MARKETING PRODUCTS FOR STUDENTS AND ONLINE-BASED MSMEs ]]>
<![CDATA[Siti Mariam]]>;
<![CDATA[Evi Mafriningsianti]]>;
<![CDATA[Syech Idrus]]>;
<![CDATA[Yuliana Yuliana]]>;
<![CDATA[Ahmad Rifa’i]]>;
<![CDATA[Irwan Sukmawan]]>
<![CDATA[ International Journal of Engagement and Empowerment Vol. 3 No. 1 (2023): International Journal of Engagement and Empowerment ]]>
Publisher : <![CDATA[Yayasan Education and Social Center ]]>
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DOI: 10.53067/ije2.v3i1.98
<![CDATA[Along with the development of technology and business trends that are constantly changing, an entrepreneur must keep moving and be able to adapt quickly to remain competitive and survive in an increasingly competitive market. Creativity and innovation are important keys to making the most of information technology in business. Utilization of information technology and social media can help entrepreneurs improve business efficiency and effectiveness, expand market reach, increase consumer involvement, and speed up the transaction process. Therefore, entrepreneurs need to learn and understand how to use information technology and social media properly and effectively in their business. Community service activities that focus on product marketing training through social media are very important activities to help entrepreneurs increase sales of their products. In today's digital era, marketing through social media is becoming increasingly important because many consumers actively use social media as a means to find and buy products. Through this training activity, participants are expected to be able to understand the concept of entrepreneurship and digital marketing in depth, and be able to optimize the use of social media to increase sales of their products. By understanding the characteristics of a good entrepreneur, participants will be able to increase creativity and innovation in developing their products]]>
<![CDATA[The Influence of Consumer Behavior and Ease of Transactions on the Use of E-Money (Case Study of Transjakarta, Tanjung Priok Sub-District) ]]>
<![CDATA[Siti Mariam]]>;
<![CDATA[Kartika Sari]]>;
<![CDATA[Fachmi Tamzil]]>
<![CDATA[ IDEAS: Journal of Management & Technology Vol 3, No 1 (2023) ]]>
Publisher : <![CDATA[President University ]]>
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DOI: 10.33021/ideas.v3i1.4679
<![CDATA[This study aims to analyze the effect of consumer behavior and ease of transaction on the use of e-money (Case Study of Transjakarta in Tanjung Priok District) partially and simultaneously. This research uses quantitative research. The analysis technique used multiple linear regression analysis. Data analysis used IBM SPSS Statistics Version 26 Program. The research population was 800 respondents using E-money consumers. The results of the study: (1) There is a positive and significant influence of consumer behavior on the use of e-money, with the magnitude of the effect of 32.6%. (2) There is a positive and significant effect of Ease of Transactions on the Use of E-money, with a magnitude of 24.3%. (3) There is a positive and significant effect of Consumer Behavior and Ease of Transactions on the Use of E-money, with a magnitude of 36.1%.]]>
<![CDATA[THE COMPANY STRATEGY IN IMPROVING THE WORK ENVIRONMENT TO MAXIMISE EMPLOYEES SATISFACTION AND PERFORMANCE ]]>
<![CDATA[Siti Mariam]]>
<![CDATA[ International Journal of Multidisciplinary Research and Literature Vol. 2 No. 5 (2023): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE ]]>
Publisher : <![CDATA[Yayasan Education and Social Center ]]>
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DOI: 10.53067/ijomral.v2i5.166
<![CDATA[This research aims to reveal the strategies used by companies to improve the work environment with the aim of maximizing employee satisfaction and performance. Employee satisfaction and performance are two key factors that have a significant impact on a company's success and sustainability. This research uses a qualitative approach with case studies of several companies that have succeeded in improving the work environment and achieving high levels of employee satisfaction and performance. The research method will involve in-depth interviews with senior managers and employees who have relevant experience in these companies. The results of this research conducted by several companies operating in the heavy equipment supply business in West Jakarta reveal various strategies that have been used by successful companies to create a work environment that supports employee productivity and happiness. These findings provide valuable insights for company management to increase the job satisfaction and performance of their employees through improving the work environment and better efforts to meet employee needs and expectations. The implications of this research can also be used as a guide for other companies in their efforts to maximize employee potential through better human resource management strategies]]>
