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All Journal Syntax Idea Journal of Mandalika Social Science Jurnal Ar Ro'is Mandalika (Armada)
Ida Abdul Gopar
Universitas Pelita Bangsa Bekasi, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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Pengaruh Orientasi Belajar, Gaya Kepemimpinan Wirausaha dan Efektifitas Promosi Terhadap Kinerja Usaha UMKM Junedi Junedi; Ida Abdul Gopar; Muhammad Kosim
Syntax Idea 237-244
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v6i1.2877

Abstract

Penelitian ini bertujuan untuk mengeksplorasi dan menganalisis pengaruh dari tiga faktor utama, yakni orientasi belajar, gaya kepemimpinan wirausaha, dan efektivitas promosi terhadap kinerja usaha UMKM. Penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner yang disebar kepada 70 pemilik UMKM di wilayah Bekasi, berikutnya di uji menggunakan Statistical Package for the Social Sciences (SPSS) melalui uji validitas-reliabilitas, uji asumsi klasik serta analisis regresi untuk mengukur hubungan antar variabel. Hasil penelitian ini menunjukkan bahwa: 1).Terdapat pengaruh Orientasi Belajar terhadap Kinerja Usaha. (2) Ada pengaruh Gaya Kepemimpinan Wirausaha terhadap Kinerja Usaha. (3) Terdapat pengaruh Efektivitas Promosi terhadap Kinerja Usaha dengan persamaan regresi KU = 4.618 + 0.047OB + 0.483GPW + 0.116EP dan (4) Terdapat pengaruh Orientasi Belajar, Gaya Kepemimpinan Wirausaha, dan Efektivitas Promosi terhadap Kinerja Usaha, dengan besarnya efek adalah 50,6%.
The Influence of Entrepreneurial Resilience, AI Adoption, and Customer Engagement on the Sustainability of MSMEs Junedi Junedi; Ida Abdul Gopar
Journal of Mandalika Social Science Vol 4 No 1 (2026): Journal of Mandalika Social Science
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/jomss.v4i1.448

Abstract

The sustainability of MSMEs has become a critical issue amid growing uncertainty in the business environment, ongoing digital transformation, and shifts in consumer behavior. Although numerous studies have examined the factors influencing business continuity, research integrating entrepreneurial resilience, AI adoption, and customer engagement within a single research model remains limited, particularly in the context of MSMEs in Indonesia. This study aims to analyze the effects of entrepreneurial resilience, AI adoption, and customer engagement on the sustainability of MSMEs. A quantitative approach was employed using a survey of 100 micro, small, and medium enterprise owners in Bekasi Regency. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS. The findings reveal that entrepreneurial resilience (β = 0.225, p = 0.004), AI adoption (β = 0.297, p = 0.003), and customer engagement (β = 0.479, p < 0.001) each have positive and significant effects on MSME sustainability. The regression model explains 71.2% of the variance in business sustainability (R² = 0.712) and is statistically significant (F = 79.258, p < 0.001). These results indicate that entrepreneurs’ adaptive capabilities, effective AI utilization, and active customer participation are essential drivers of sustainable business performance. Theoretically, this study contributes to the entrepreneurship and MSME sustainability literature by providing an integrated empirical model that simultaneously examines entrepreneurial resilience, AI adoption, and customer engagement as complementary determinants of long-term business sustainability in the digital era.
Meaningful Economic Entrepreneurship: Evolution of Business Ethics, Existential Positioning and Customer Connectivity Junedi Junedi; R. R. Wening Ken; Ida Abdul Gopar
Jurnal Ar Ro'is Mandalika (Armada) Vol. 5 No. 3 (2025): JURNAL AR RO'IS MANDALIKA (ARMADA)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/armada.v5i3.5218

Abstract

This study aims to analyze the influence of the evolution of entrepreneurial ethics, existential position, and customer connectivity on meaningful economic entrepreneurship in SME’s entrepreneurs. In the pattern of changing consumer behavior and demands for more ethical business, entrepreneurs need to build strong relationships, meaningful values, and an image that is trusted by the public. This study uses a quantitative approach with a survey method on 85 SME’s entrepreneurs in Bekasi, West Java. The data was analyzed using multiple linear regression tests to see the extent to which independent variables affect meaningful economic entrepreneurship as dependent variables. The results show that the evolution of entrepreneurial ethics, existential position and customer connectivity have a positive and significant effect on meaningful economic entrepreneurship. Customer connectivity makes a dominant contribution to creating value and loyalty. This study suggests that SME’s integrate ethical principles, emotional relationships and clarity of business identity in business strategies in order to achieve long-term sustainability.
Co-Authors Junedi Junedi Muhammad Kosim R. R. Wening Ken