Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Syntax Idea JOURNAL SCIENTIFIC OF MANDALIKA (JSM)
Ida Abdul Gopar
Universitas Pelita Bangsa Bekasi, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Languange, Linguistic, Communication & Media Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Orientasi Belajar, Gaya Kepemimpinan Wirausaha dan Efektifitas Promosi Terhadap Kinerja Usaha UMKM Junedi Junedi; Ida Abdul Gopar; Muhammad Kosim
Syntax Idea 237-244
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v6i1.2877

Abstract

Penelitian ini bertujuan untuk mengeksplorasi dan menganalisis pengaruh dari tiga faktor utama, yakni orientasi belajar, gaya kepemimpinan wirausaha, dan efektivitas promosi terhadap kinerja usaha UMKM. Penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner yang disebar kepada 70 pemilik UMKM di wilayah Bekasi, berikutnya di uji menggunakan Statistical Package for the Social Sciences (SPSS) melalui uji validitas-reliabilitas, uji asumsi klasik serta analisis regresi untuk mengukur hubungan antar variabel. Hasil penelitian ini menunjukkan bahwa: 1).Terdapat pengaruh Orientasi Belajar terhadap Kinerja Usaha. (2) Ada pengaruh Gaya Kepemimpinan Wirausaha terhadap Kinerja Usaha. (3) Terdapat pengaruh Efektivitas Promosi terhadap Kinerja Usaha dengan persamaan regresi KU = 4.618 + 0.047OB + 0.483GPW + 0.116EP dan (4) Terdapat pengaruh Orientasi Belajar, Gaya Kepemimpinan Wirausaha, dan Efektivitas Promosi terhadap Kinerja Usaha, dengan besarnya efek adalah 50,6%.
Keberhasilan Usaha UKM Sektor Ritel Fashion: Kebahagiaan Pelanggan, Ketersediaan Barang dan Desain Interior Outlet Junedi Junedi; Ida Abdul Gopar; Langgeng Sri Handayani
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 5 No. 12 (2024)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol5iss12pp508_514

Abstract

This research aims to analyze the influence of customer happiness, availability of goods and outlet interior design on business success. In an era of increasingly tight business competition, entrepreneurs are faced with the challenge of maintaining customer satisfaction while improving business performance. This research uses quantitative methods with a survey approach, involving one hundred SME entrepreneurs in the Fashion Retail Sector operating in the Bekasi District area. Analysis was carried out through validity and reliability tests, classical assumption testing and regression analysis to measure the relationship between the collected data variables. The research results show that there is a significant influence: 1). Customer Happiness (KP), 2). Availability of Goods (KB) and 3). Outlet Interior Design (DIO) on Business Success (KU) with the regression equation KU=1.044+0.650KP+0.306KB+0.137DIO. The research results show that customer happiness, availability of goods, and outlet interior design have a significant influence on the success of fashion retail SME businesses. The implications of this research highlight the importance of a holistic strategy in managing customer relationships, maintaining goods availability and designing attractive outlet interiors to increase the competitiveness of fashion retail SMEs.
Co-Authors Junedi Junedi Langgeng Sri Handayani Muhammad Kosim