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All Journal Journal Of Management Science (JMAS) Jurnal Mantik
Feby Evelyna
Universitas Putra Bangsa, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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The mediating role of HR practices to enhance the innovative capabilities of SMEs Siti Nur Azizah; Feby Evelyna
Jurnal Mantik Vol. 7 No. 4 (2024): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i4.4551

Abstract

This research aims to determine the influence of organizational culture on innovative capabilities with human resource practices as a mediator. This quantitative descriptive research took the population of SME employees in Kebumen with the criteria of being a medium-sized business.Usually research on HR practices is carried out in large companies, but this research was carried out in SMEs that manage a minimum of 6-19 employees. The research results show that organizational culture does not influence innovative ability. However, HR practices that use the AMO concept have an impact on innovative capabilities. HR practices mediate the influence of organizational culture on innovative capabilities. This shows that through HR practices characterized by ability, motivation and opportunity, innovative capabilities can be increased. SME owners can benefit from good HR practice activities in their organization.
Braggart wom antecedent test with perceived support from other consumers as mediator Feby Evelyna; Siti Nur Azizah
Junal Ilmu Manajemen Vol 7 No 3 (2024): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i3.543

Abstract

This research is to test the influence of C2C and active participation on braggart WOM by mediating support from other consumers on Sate Ambal Kebumen consumers. The sample for this research was 100 respondents who actively participated in training activities and shared experiences both online and offline. The results of the research show that active interaction influences the support felt by consumers, Active participation influences the support felt by consumers, C2C interaction influences WOM braggart, Active participation influences WOM braggart, Active participation influences WOM braggart, Support felt by consumers influences braggart WOM, Support felt by other consumers does not mediate the effect of C2C interactions on braggart WOM, Support felt by other consumers mediates the effect of active participation on braggart WOM. Theoretical and practical implications are explained in this article.
Co-Authors Siti Nur Azizah Siti Nur Azizah