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All Journal Jurnal Mantik International Journal of Applied Finance and Business Studies Indonesia Auditing Research Journal
Feby Evelyna
Universitas Putra Bangsa, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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The mediating role of HR practices to enhance the innovative capabilities of SMEs Siti Nur Azizah; Feby Evelyna
Jurnal Mantik Vol. 7 No. 4 (2024): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i4.4551

Abstract

This research aims to determine the influence of organizational culture on innovative capabilities with human resource practices as a mediator. This quantitative descriptive research took the population of SME employees in Kebumen with the criteria of being a medium-sized business.Usually research on HR practices is carried out in large companies, but this research was carried out in SMEs that manage a minimum of 6-19 employees. The research results show that organizational culture does not influence innovative ability. However, HR practices that use the AMO concept have an impact on innovative capabilities. HR practices mediate the influence of organizational culture on innovative capabilities. This shows that through HR practices characterized by ability, motivation and opportunity, innovative capabilities can be increased. SME owners can benefit from good HR practice activities in their organization.
Enhance marketing performance trough heritage, sincerity and quality commitment Feby Evelyna; Kabul Trifiyanto
International Journal of Applied Finance and Business Studies Vol. 13 No. 1 (2025): June: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i1.341

Abstract

This study investigates the influence of brand authenticity dimensions on marketing performance in Central Java's batik industry. Despite UNESCO's recognition of batik as an Intangible Cultural Heritage and its strong export growth, batik entrepreneurs face challenges in developing effective marketing strategies amid increasing competition. Using a quantitative approach, we examined how three dimensions of brand authenticity—heritage, sincerity, and quality commitment—impact the marketing performance of batik enterprises. Data were collected from batik entrepreneurs in Central Java using a five-point Likert scale questionnaire and analyzed through SEM-PLS. Results revealed that the sincerity dimension significantly influences marketing performance, while heritage and quality commitment showed positive but non-significant relationships. These findings suggest that while all dimensions contribute to marketing performance, transparency, honesty, and genuine adherence to traditional values are particularly crucial for batik enterprises. The non-significant impact of heritage may indicate that cultural connections have become a baseline expectation rather than a differentiating factor in this industry. Similarly, quality commitment appears to function more as a necessary condition than a performance driver. This research contributes to brand authenticity theory by highlighting dimension-specific impacts in indigenous product contexts and offers practical guidance for batik entrepreneurs seeking to leverage authenticity for competitive advantage in markets increasingly favoring authentic, unique, and sustainable products.
 Enhancing teacher performance through competence and work discipline: The mediating role of work motivation Nilnal Muna; Siti Nur Azizah; Feby Evelyna; Aris Susetyo
International Journal of Applied Finance and Business Studies Vol. 13 No. 1 (2025): June: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i1.342

Abstract

The study was conducted to analyze the influence of teacher competence and work discipline on teacher performance through work motivation as an intervening variable at SMK Muhatammadiyah Kutowinangun. This research is a descriptive quantitative design, using 46 teachers as respondents by distributing questionnaires. This model used path analysis and data management tools, such as SPSS for Windows 25. The results of the study showed that competence and work discipline had a positive effect on work motivation. Competence, discipline, and work motivation had a positive impact on teacher performance. Work motivation mediates the influence of competence and work discipline on teacher performance. This finding provides an important contribution to the development of motivation theory, as well as being a practical reference for organizations in forming teacher discipline and competence.
The effects of digital literacy and product innovation on MSME marketing performance: The mediating role of digital marketing Feby Evelyna; Siti Nur Azizah
Indonesia Auditing Research Journal Vol. 15 No. 3 (2026): Auditing, Finance, IT Plan, IT Governance, Risk
Publisher : Institute of Accounting Research and Novation (IARN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/arj.v15i3.706

Abstract

This study addressed the inconsistent findings and empirical gaps regarding the factors influencing micro, small, and medium enterprises (MSMEs) marketing performance. The investigation examined the direct effects of digital literacy and product innovation on marketing performance, alongside the mediating role of digital marketing. A quantitative approach was deployed, using purposive sampling to collect data from 140 MSME owners in Kebumen Regency who utilized digital applications. Data analysis was conducted using Structural Equation Modeling with the Partial Least Squares (SEM-PLS) approach. The results revealed that digital literacy and product innovation exerted positive and significant direct impacts on both digital marketing and marketing performance. Furthermore, the structural model analysis confirmed that digital marketing successfully mediated the relationships between digital literacy, product innovation, and marketing performance. Major findings indicated that technological readiness and product innovation yielded optimal contributions to business performance when executed through structured digital marketing platforms. Consequently, this study concluded that enhancing digital marketing strategies serves as a vital mechanism for MSMEs to leverage their digital capabilities and innovative products effectively to maximize market reach and boost overall marketing performance
Co-Authors Aris Susetyo Kabul Trifiyanto Nilnal Muna Siti Nur Azizah Siti Nur Azizah