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All Journal Bulletin of Management and Business TGO Journal of Community Development Jurnal Pengabdian Nasional (JPN) Indonesia
Maya Ratnasari
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pendampingan Penyusunan Rancangan Paket Wisata Menggunakan Metode Analisis Value Chain pada Wisata Kampung Warna-Warni Jodipan Hanif Rani Iswari; Khojanah Hasan; Zulkifli; Ika Fitria Nur Hamida; Lely Dista Safitri; Maya Ratnasari
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 5 No. 1 (2024): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v5i1.626

Abstract

Jodipan Colorful Village (KWJ) in Malang City has become an attractive tourist destination, changing its image from a slum village to a beautiful and clean village. The community service program with the title "Assistance in the Preparation of Tour Package Designs Using the Value Chain Analysis Method in Jodipan Colorful Village Tourism" aims to increase the attractiveness and income of tourism in KWJ through the preparation of tour packages. Jodipan Colorful Village (KWJ) in Malang City has succeeded in achieving a significant increase in tourist attraction and income through a mentoring program that focuses on preparing tour packages. First, in the data collection stage through Focus Group Discussion (FGD), KWJ's key values were identified: aesthetics, education and social interaction. The results of the FGD provide an overview of these values, forming the basis for formulating tour package ideas. Second, the implementation stage is carried out with assistance from the service team to the KWJ management. By using the value chain analysis method, tourism package ideas such as educational, social and culinary are generated. This process involves understanding activities that create added value for tourists, optimizing resource utilization and increasing efficiency. Third, trials and launching are carried out involving tourism stakeholders. Tour packages are tested on tourists, and the results are used for improvement. The launch was carried out via social media to increase promotion. This program succeeded in formulating 4 tour packages (Color Package, Warni Package, Jodipan Package, KWJ Package) based on the results of value chain analysis. The results are supported by positive responses from tourists during trials and launching, showing high potential attraction.
The Influence of Digital Experience and E-Wom on Purchase Decisions and Customer Satisfaction: a Case Study of Grand Taman Safari Indonesia, Pasuruan Ratnasari, Maya; Survival; Wulandari, Wahju
Bulletin of Management and Business Vol. 6 No. 1 (2025): March 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v6i1.357

Abstract

This study investigates the role of digital experience and electronic word of mouth (E-WOM) on purchase decisions and their implications for customer satisfaction among visitors to The Grand Taman Safari Indonesia, Prigen, Pasuruan. An explanatory quantitative approach was employed, with data collected from 99 respondents and analyzed using SmartPLS. The findings indicate that digital experience has a positive but insignificant effect on both purchase decisions and customer satisfaction. Similarly, E-WOM shows a positive but insignificant effect on customer satisfaction, while it significantly influences purchase decisions. Furthermore, purchase decisions have a significant and positive impact on customer satisfaction. Mediation analysis reveals that purchase decisions do not significantly mediate the relationship between digital experience and customer satisfaction, but they do significantly mediate the effect of E-WOM on customer satisfaction. These results highlight the importance of optimizing E-WOM strategies to enhance customer engagement and satisfaction in the tourism sector. This research contributes to the growing body of knowledge on digital marketing in tourism by emphasizing the mediating role of purchase decisions and providing practical insights for managing digital customer experiences.
Increasing Financial Literacy in Empowering Women Bead Craftsmen in Jodipan Colorful Village Ika Fitria Nur Hamida; Lely Dista Safitri; Maya Ratnasari; Hanif Rani Iswari
TGO Journal of Community Development Vol. 2 No. 1 (2024): January - June
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2024.005

Abstract

Jodipan Colorful Village is one of the popular tourist destinations in Malang City, East Java. Behind its beauty, there is a community of women bead craftsmen who are still struggling to improve their economic welfare. Lack of financial literacy is one of the factors inhibiting the village's progress. This community service aims to increase financial literacy and empower women bead craftsmen in Jodipan Colorful Village. Activities carried out include socialization regarding basic financial concepts, financial management, and marketing strategies for bead products. The activity evaluation method is carried out through pre-test and post-test at each session. Apart from that, in-depth interviews and thematic analysis were also carried out with activity participants. To triangulate the data, in-depth interviews were also conducted with KWJ administrators. The results of the service show that the financial literacy of women bead craftsmen in the Jodipan Colorful Village has increased. This is evidenced by their increased knowledge of basic financial concepts, financial management and marketing strategies for bead products.
Co-Authors Hanif Rani Iswari Hanif Rani Iswari Ika Fitria Nur Hamida Ika Fitria Nur Hamida Khojanah Hasan Lely Dista Safitri Lely Dista Safitri Survival Wahju Wulandari Zulkifli