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Arjuna Hasudungan
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science

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ANALISIS PEMASARAN JERUK SIAM (CITRUS NOBILIS LOUR VAR) DI DESA KUOK KECAMATAN KUOK KABUPATEN KAMPAR Arjuna Hasudungan; Ermi Tety; Eliza Eliza
Indonesian Journal of Agricultural Economics Vol 9, No 1 (2018)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.9.1.57-71

Abstract

The purpose of this research was to analyze the marketing of Siamese citrus in Kuok Village based on market performance. The location of research is determined purposively, that is the village which become the center of citrus production. Method of sampling the farmers was conducted by simple random sampling. Determination of sample marketing agency used snowball sampling method by following the marketing channel. Analysis of data included marketing cost analysis, marketing margin, marketing advantage, marketing efficiency, farmer's share and profit to cost ratio. The results showed that there are three marketing channels of citrus, namely the marketing channel I (farmers - collector traders – for Grade A, Grade B and Grade C), marketing channel II (farmers to retailers) and marketing channels III (farmers sell directly to end consumers). The analysis of market performance showed that the most efficient channels, based on the calculation of marketing costs, marketing margins, marketing advantages, marketing efficiency, farmer's share and profit-to-cost ratio is marketing channel II.  
ANALISIS PEMASARAN JERUK SIAM (CITRUS NOBILIS LOUR VAR) DI DESA KUOK KECAMAATAN KUOK KABUPATEN KAMPAR Arjuna Hasudungan; Ermi Tety; Eliza Eliza
Indonesian Journal of Agricultural Economics Vol 11, No 1 (2020)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.11.1.30-45

Abstract

The purpose of this research was to analyze the marketing of Siamese citrus in Kuok Village based on market performance. The location of research is determined purposively, that is the village which become the center of citrus production. Method of sampling farmer by simple random sampling. Determination of sample marketing agency using snowball sampling method by following the marketing channel. To analyze the data used marketing cost analysis, marketing margin, marketing advantage, marketing efficiency, farmer's share and profit to cost ratio.The results show that there are three marketing channels of citrus, namely the marketing channel of I farmers - collector traders - Grade A, Grade B and Grade C), marketing channel II farmers to retailers and marketing channels III farmers sell directly to end consumers. The analysis of market performance shows that the most efficient channels, seen from the calculation of marketing costs, marketing margins, marketing advantages, marketing efficiency, farmer's share and profit-to-cost ratio are on channel II.
Co-Authors Eliza Eliza Eliza Eliza ermi tety Ermi Tety