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All Journal Jurnal Pengabdian Kepada Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Loqman Ananta Azaria
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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Pengaruh Inovasi Produk, Promosi dan Harga Terhadap Kepuasan Pelanggan Abqkebab Surabaya Loqman Ananta Azaria; Rusdi Hidayat Nugroho
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.1970

Abstract

The main issue in this study is examining how product innovation, promotion, and pricing influence customer satisfaction at Abkebab Surabaya. The research sample consists of 131 participants who are Abkebab visitors. This study employs quantitative techniques and secondary data obtained from various sources such as books, journals, and other documents related to the subject matter, specifically the impact of product innovation, promotion, and pricing on customer satisfaction at Abkebab Surabaya. The data analysis methods include descriptive analysis, instrument test, classical assumption test, multiple linear regression analysis, hypothesis testing, partial and simultaneous tests. The data processing tool used is SPSS version 26. The results of the study indicate a positive and significant partial influence of both product innovation and promotion, as well as pricing, on customer satisfaction. There is also a combined influence of product innovation, promotion, and pricing on customer satisfaction.
Strategi Pengembangan Pasar Ekspor Bagi UMKM Melalui Pemanfaatan Teknologi Digital Loqman Ananta Azaria; Sumainah Fauziah
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): Juni : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i2.147

Abstract

Technological developments are closely related to various types of trade systems in Indonesia, especially in export-import activities. This phenomenon is closely related to the use of technology in technology-based modern SMEs. The development of technology with various existing applications is the right choice because it makes international trade increasingly have a very broad market scope. The paradigm shift in international trade develops through the application of technology so that it is not outdated and looks boring. The export-import activities of an MSMEs require media that makes these MSMEs increasingly known by many people and is increasingly widespread with the development of digital technology
Co-Authors Rusdi Hidayat Nugroho Sumainah Fauziah