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All Journal Jurnal Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Wenny Pebrianti
Faculty of Economics and Business, Universitas Tanjungpura, Indonesia
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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THE INFLUENCE OF PRICE AND PRODUCT QUALITY ON CUSTOMER SATISFACTION WITH PURCHASE DECISION AS MEDIATION VARIABLE IN SOMETHINC SERUM SKINCARE PRODUCTS IN INDONESIA Azyyati Muthmainnah; Heriyadi Heriyadi; Wenny Pebrianti; Ramadania Ramadania; Syahbandi Syahbandi
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

This research aims to determine and evaluate the direct influence of product quality and price on customer satisfaction and the indirect effect of purchasing decisions as an intervening variable on customer satisfaction. The population of this study consisted of individuals domiciled in Indonesia who had bought and used Somethinc serum skin care products. A total of 203 respondents met the research requirements, including being Indonesian citizens, having purchased and used Somethinc serum skin care products, and being at least 17 years old. On several islands in Indonesia, an online questionnaire was used as a data collection technique. This research uses a purposive sampling strategy. A strategy known as causal design was used to test the hypotheses developed in this research. The AMOS 24 tool is used in Structural Equation Modeling (SEM) testing to determine the relationship between independent and dependent variables. Research findings show that price significantly influences purchasing decisions, as does product quality. Price also has a significant influence on customer satisfaction. Product quality has a considerable impact on customer satisfaction. Purchasing decisions also have a substantial effect on customer satisfaction. However, price does not significantly affect consumer satisfaction through purchasing decisions as an intervening variable. On the other hand, product quality significantly influences customer satisfaction through purchasing decisions as an intervening variable.
Pengaruh Perceived Value dan Event Quality terhadap Revisit Intention dengan Satisfaction sebagai Variabel Mediasi: Studi pada Event Car Free Day Puput Lestari; Yulyanti Fahruna; Ahmadi Ahmadi; Harry Setiawan; Wenny Pebrianti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 4 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i4.11699

Abstract

Car Free Day (CFD) has transformed into a strategic public space that not only encourages a healthy lifestyle but also becomes a massive socio-economic recreation arena. However, high visitor numbers do not guarantee the sustainability of the event, indicating challenges in managing the quality of the experience to build long-term loyalty. This study aims to analyze the influence of Event Quality and Perceived Value on the Revisit Intention of CFD visitors in Indonesia, with Satisfaction as a mediating variable. The research method uses a causal quantitative approach. Data were collected from 220 CFD visitors in various cities in Indonesia and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The theoretical contribution of this study strengthens the Stimulus-Organism-Response (SOR) paradigm by proving that the variables Perceived Value and Event Quality act as stimuli that significantly influence visitors' internal conditions (Satisfaction) to produce a behavioral response in the form of Revisit Intention. The practical contribution of this study provides input for CFD managers to prioritize improving the quality of event attributes and functional value to create sustainable visitor satisfaction. The results of this study indicate that satisfaction plays a central role in mediating the relationship between quality and value attributes and revisit intention.
Co-Authors Ahmadi Ahmadi Azyyati Muthmainnah Harry Setiawan Heriyadi Heriyadi Puput Lestari Ramadania Ramadania Syahbandi Syahbandi Yulyanti Fahruna