Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Harry Setiawan
Faculty of Economics and Business, Universitas Tanjungpura, Indonesia
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
THE INFLUENCE OF ONLINE CUSTOMER REVIEW, LIVE TIKTOK, ON PURCHASE DECISION OF SOMETHINC PRODUCTS WITH CUSTOMER TRUST AS A MEDIATION VARIABLE ON TIKTOK SOCIAL MEDIA Vanysa Stefani; Erna Listiana; Nur Afifah; Harry Setiawan; Ana Fitriana
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The internet has experienced rapid progress, as has business developing to reach the era of the internet or online media. This research aims to test the influence of online customer reviews live streaming on consumer purchase decisions on certain products through customer trust on TikTok social media. This type of research is causal associative by distributing questionnaires to 200 respondents who live in Indonesia. The data was analyzed using SEM with AMOS 24 software. The results of this research show that all hypotheses are accepted, namely, online customer reviews and live streaming have a positive and significant effect on customer trust and purchase decisions for some products. Apart from that, customer trust can play a mediating role that has a positive and significant influence on online customer reviews and live streaming on purchasing decisions for certain products.
Pengaruh Social Influence dan Live Streaming Terhadap Keputusan Pembelian Melalui Customer Engagement: Studi pada Produk Glad2glow Juliyanti Juliyanti; Rizky Fauzan; Erna Listiana; Nur Afifah; Harry Setiawan
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 4 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i4.11606

Abstract

This research aims to analyze the influence of Live streaming and social influence on the purchase decision of imported skincare products through customer engagement mediation on e-commerce platforms in Indonesia. The research was conducted in Indonesia in November - January 2026. This research is a quantitative study with purposive sampling of 165 consumers of Glad2Glow products who actively follow live streaming. Data was analyzed through Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The results show that Customer engagement has a significant positive effect on purchasing decisions. Live streaming has a significant positive effect both directly on purchasing decisions and indirectly through customer engagement. Social influence has a significant positive effect both directly on purchasing decisions and indirectly through customer engagement. This finding confirms the S-O-R model in live streaming, confirming the crucial role of digital interaction and social validation in building consumer engagement that drives purchase conversion. This research is expected to be able to provide theoretical and practical contributions to digital marketing strategies in the Indonesian collectivistic market.
Pengaruh Perceived Value dan Event Quality terhadap Revisit Intention dengan Satisfaction sebagai Variabel Mediasi: Studi pada Event Car Free Day Puput Lestari; Yulyanti Fahruna; Ahmadi Ahmadi; Harry Setiawan; Wenny Pebrianti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 4 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i4.11699

Abstract

Car Free Day (CFD) has transformed into a strategic public space that not only encourages a healthy lifestyle but also becomes a massive socio-economic recreation arena. However, high visitor numbers do not guarantee the sustainability of the event, indicating challenges in managing the quality of the experience to build long-term loyalty. This study aims to analyze the influence of Event Quality and Perceived Value on the Revisit Intention of CFD visitors in Indonesia, with Satisfaction as a mediating variable. The research method uses a causal quantitative approach. Data were collected from 220 CFD visitors in various cities in Indonesia and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The theoretical contribution of this study strengthens the Stimulus-Organism-Response (SOR) paradigm by proving that the variables Perceived Value and Event Quality act as stimuli that significantly influence visitors' internal conditions (Satisfaction) to produce a behavioral response in the form of Revisit Intention. The practical contribution of this study provides input for CFD managers to prioritize improving the quality of event attributes and functional value to create sustainable visitor satisfaction. The results of this study indicate that satisfaction plays a central role in mediating the relationship between quality and value attributes and revisit intention.
Co-Authors Ahmadi Ahmadi Ana Fitriana Erna Listiana Juliyanti Juliyanti Nur Afifah Puput Lestari Rizky Fauzan Vanysa Stefani Wenny Pebrianti Yulyanti Fahruna