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THE INFLUENCE OF UTILITARIAN AND HEDONIC VALUES ON REPURCHASE INTENTIONS FOR COUNTERFEIT PRODUCTS TOWARD CUSTOMER SATISFACTION Dhelviana Sukma Mawarni; Heriyadi Heriyadi; Erna Listiana; Juniwati Juniwati; Endah Mayasari
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

This study aims to describe the factors that influence the purchase of counterfeit products which are mediated by customer satisfaction. There are 2 (two) variables, namely utilitarian shopping value and hedonic shopping value. Utilitarian shopping value relates to the purchase of an item because of its functional value, while hedonic shopping value involves the emotional experience of the shopping process itself. This study will examine how much influence utilitarian shopping value and hedonic shopping value have on repurchase intention in counterfeit products, especially in counterfeit shoes for the Adidas brand, which is mediated by customer satisfaction. Using Structural Equation Modeling (SEM) and AMOS statistical tools, this study examines the relationship between independent variables and dependent variables to support the hypotheses developed. Methods of data collection using a questionnaire with a number of respondents of 200 people. The results of this study indicate that utilitarian shopping value has a significant effect on customer satisfaction. Hedonic shopping value has a significant effect on customer satisfaction. Utilitarian shopping value has no significant effect on repurchase intention of counterfeit products. Hedonic shopping value has a significant effect on repurchase intention of counterfeit products. Customer satisfaction has a significant effect on repurchase intention of counterfeit products. Customer satisfaction has a mediating effect of utilitarian shopping value on repurchase intention in counterfeit products. Customer satisfaction has a mediating effect of hedonic shopping value on repurchase intention of counterfeit products.
THE INFLUENCE OF ONLINE CUSTOMER REVIEW, LIVE TIKTOK, ON PURCHASE DECISION OF SOMETHINC PRODUCTS WITH CUSTOMER TRUST AS A MEDIATION VARIABLE ON TIKTOK SOCIAL MEDIA Vanysa Stefani; Erna Listiana; Nur Afifah; Harry Setiawan; Ana Fitriana
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

The internet has experienced rapid progress, as has business developing to reach the era of the internet or online media. This research aims to test the influence of online customer reviews live streaming on consumer purchase decisions on certain products through customer trust on TikTok social media. This type of research is causal associative by distributing questionnaires to 200 respondents who live in Indonesia. The data was analyzed using SEM with AMOS 24 software. The results of this research show that all hypotheses are accepted, namely, online customer reviews and live streaming have a positive and significant effect on customer trust and purchase decisions for some products. Apart from that, customer trust can play a mediating role that has a positive and significant influence on online customer reviews and live streaming on purchasing decisions for certain products.
Pengaruh Social Influence dan Live Streaming Terhadap Keputusan Pembelian Melalui Customer Engagement: Studi pada Produk Glad2glow Juliyanti Juliyanti; Rizky Fauzan; Erna Listiana; Nur Afifah; Harry Setiawan
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 4 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i4.11606

Abstract

This research aims to analyze the influence of Live streaming and social influence on the purchase decision of imported skincare products through customer engagement mediation on e-commerce platforms in Indonesia. The research was conducted in Indonesia in November - January 2026. This research is a quantitative study with purposive sampling of 165 consumers of Glad2Glow products who actively follow live streaming. Data was analyzed through Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The results show that Customer engagement has a significant positive effect on purchasing decisions. Live streaming has a significant positive effect both directly on purchasing decisions and indirectly through customer engagement. Social influence has a significant positive effect both directly on purchasing decisions and indirectly through customer engagement. This finding confirms the S-O-R model in live streaming, confirming the crucial role of digital interaction and social validation in building consumer engagement that drives purchase conversion. This research is expected to be able to provide theoretical and practical contributions to digital marketing strategies in the Indonesian collectivistic market.
Peran Quiet Cracking dalam Memediasi Burnout dan Job Insecurity Terhadap Turnover Intention: Studi pada Karyawan Retail Moderen Widia Sapitri; Erna Listiana; Ilzar Daud; Rizky Fauzan; Arman Jaya
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 5 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i5.11820

Abstract

High turnover intention is a major challenge in the modern retail sector, characterized by high work demands and employee psychological stress. Although job insecurity and burnout have been widely studied as factors influencing employee turnover intention, the psychological mechanisms that bridge this relationship are still relatively limited, particularly in the context of the Indonesian retail industry. This study aims to analyze the influence of job insecurity and burnout on turnover intention, with quiet cracking as a mediating variable. The study used a quantitative approach with a causal associative design. Data were collected through an online questionnaire from 150 Indomaret employees in Ketapang Regency and analyzed using Structural Equation Modeling–Partial Least Squares (PLS-SEM). The results showed that job insecurity and burnout had a positive and significant effect on quiet cracking and turnover intention. Furthermore, quiet cracking was shown to partially mediate the relationship between job insecurity, burnout, and turnover intention. These findings suggest that employee turnover intention is formed through a gradual psychological process that begins with work pressure, progresses to disengagement, and finally gives rise to a tendency to leave the organization. This study contributes to the human resource management literature by positioning quiet cracking as a psychological mechanism that bridges the relationship between work stress and employee turnover intention in the context of the modern retail sector.