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All Journal Jurnal Ekonomi
Ahmad Shalahuddin
Faculty of Economics and Business, Universitas Tanjungpura, Indonesia
Economics, Econometrics & Finance

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AUTHENTIC LEADERSHIP AND WORKING HOURS EFFECT ON HOTEL WORKER'S PERFORMANCE MEDIATED BY WORKERS SATISFACTION Fiona Cherenenita; Helma Malini; Ilzar Daud; Ahmad Shalahuddin; Sulistiowati Sulistiowati
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

The hotel industry sector is experiencing a very rapid revitalization of business conditions due to economic conditions and tourism recovery. Improving management performance is the key to maintaining a position in competition. One of the crucial factors in improving management performance is characterized by good employee performance. Employee performance itself is influenced by several factors, namely leadership, working hours, and job satisfaction. This research aims to explore the relationship between each variable in several hotels in West Kalimantan using a quantitative approach with causal associative research methods. AMOS will then assist in research analysis. This research used a questionnaire to collect data from 215 respondents who were employees of several-star hotels in West Kalimantan.
THE INFLUENCE OF BRAND IMAGE, CELEBRITY ENDORSER, AND ONLINE CUSTOMER REVIEW ON PURCHASING DECISION ON SKINTIFIC BEAUTY PRODUCTS WITH THE FEAR OF MISSING OUT (FOMO) AS A MEDIATING ROLE Viecensa Tania Tithes Kinasih; Barkah Barkah; Nur Afifah; Ahmad Shalahuddin; Hasanudin Hasanudin
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Today's digitally connected world, consumers often experience the Fear of Missing Out (FoMO), which triggers their desire to keep up with the latest trends and products. Skintific is an influential product in the beauty industry, utilising various marketing strategies such as brand image, celebrity endorsers, and online customer reviews to attract and retain customers. This research study examines the influence of brand image, celebrity endorsers, online customer reviews, Fear of Missing Out (FoMO), and their impact on purchasing decisions related to Skintific Beauty Products. To collect data for this study, a sample strategy and a questionnaire distribution approach were employed, namely purposive sampling. The study's sample consisted of 223 respondents who were Skintific product consumers from different parts of Indonesia. To examine the relationship between independent and dependent variables, data were examined using the Structural Equation Model (SEM) AMOS 24. This study shows that brand image, celebrity endorser, and online customer review significantly and positively affect purchasing decision. The study also shows that Fear of Missing Out (FoMO) plays a role in mediating the influence of brand image, celebrity endorser, and online customer review to make purchasing decision. This research is expected to contribute to providing valuable direction for companies and marketers in developing strategies that are more effective and responsive to consumer needs in today's digital era.
Co-Authors Barkah Barkah Fiona Cherenenita Hasanudin Hasanudin Helma Malini Ilzar Daud Nur Afifah Sulistiowati Sulistiowati Viecensa Tania Tithes Kinasih