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Penumbuhan Minat Kewirausahaan Bagi Generasi Muda Wilayah Perbatasan di Kecamatan Sajingan Besar Dengan Pendekatan Psychological Capital Muhammad Irfani Hendri; Vitriyan Espa; Muhammad Fahmi; Hasanudin Hasanudin; Fenni Supriadi
Jurnal Buletin Al-Ribaath Vol 19, No 1 (2022): Buletin Al-Ribaath
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/br.v19i1.3945

Kecamatan Sajingan Besar merupakan salah satu dari 2 (dua) kecamatan yang ada di Kabupaten Sambas yang berbatasan langsung dengan Negara Malaysia. Sebagai kecamatan yang berbatasan langsung dengan Negara Malaysia, Kecamatan Sajingan Besar memiliki berbagai potensi ekonomi diantaranya pertanian dan perkebunan serta pariwisata. Berbagai potensi ekonomi ini jika dikelola secara lebih optimal akan dapat meningkatkan kesejahteraan masyarakat wilayah perbatasan itu sendiri dan masyarakat pada umumnya. Oleh karena itu penumbuhan minat kewirausahaan bagi generasi muda dalam memanfaatkan potensi ekonomi wilayah perbatasan di Kecamatan Sajingan Besar menjadi hal yang sangat diperlukan, apalagi jika dikaitkan dengan bonus demografi yang diperkirakan akan dinikmati oleh Kabupaten Sambas antara Tahun 2020 – 2035. Penumbuhan minat kewirausahaan bagi generasi muda di Kabupaten Sambas dilakukan pada saat pelakasanaan kegiatan Kuliah Kerja Nyata Tematik Revolusi Mental kerjasama antara Kemenko PMK R.I dan Universitas Tanjungpura dengan mengangkat Program Indonesia Mandiri dalam bentuk kegiatan pelatihan dan pendampingan selama 1 (satu) bulan program. Adapun sasaran program penumbuhan minat kewirausahaan generasi muda adalah : 1) Mahasiswa dari perguruan tinggi yang ada di Kabupaten Sambas; 2) pemuda yang tidak lanjut sekolah/kuliah dan 3) anak dari para pengusaha UMKM yang ada di Kabupaten Sambas. Sedangkan pelatihan dan pendampingan dalam penumbuhan minat kewirausahaan menggunakan pendekatan Psychological Capital dengan muatan materi terkait ; 1) self confidence ; 2) optimism; 3) hope; dan 4 resiliency). Selanjutnya peserta yang memiliki motivasi tinggi mendapat pembinaan melalui inkubator bisnis teknologi Universitas Tanjungpura dengan model outwall tenant. Kegiatan ini pada akhirnya menginisiasi terbentuknya inkubator bisnis wilayah perbatasan di Kecamatan Sajingan Besar.Kata kunci: Minat Kewirausahaan, Generasi Muda, Wilayah Perbatasan

The influence of cash conversion cycle, capital structure, and liquidity on profitability with firm size as moderation Clarissa Fransisca; Ahmad Shalahuddin; Wendy Wendy; Giriati Giriati; Hasanudin Hasanudin
International Journal of Applied Finance and Business Studies Vol. 11 No. 3 (2023): December: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v11i3.166

This research analyses variables that influence profitability and corporate size as moderation. Three factors must be analyzed: cash conversion cycle, capital structure, and liquidity. This research examines how profitability is influenced by the cash conversion cycle, capital structure, and liquidity to profitability on major trading subsector firms publicly traded on the Indonesian Stock Exchange. Using the help of spss, this quantitative survey tested 100 panel data observations on the Indonesian Stock Exchange (BEI). According to the analysis, profitability is negatively impacted by cash conversion cycles and capital structures but positively affected by liquidity. Additional research indicates that company size amplifies the impact of the cash conversion cycle and capital structure on profitability but doesn't moderate the effect of liquidity on profitability. This suggests the role of corporate size as moderation

THE INFLUENCE OF BRAND IMAGE, CELEBRITY ENDORSER, AND ONLINE CUSTOMER REVIEW ON PURCHASING DECISION ON SKINTIFIC BEAUTY PRODUCTS WITH THE FEAR OF MISSING OUT (FOMO) AS A MEDIATING ROLE Viecensa Tania Tithes Kinasih; Barkah Barkah; Nur Afifah; Ahmad Shalahuddin; Hasanudin Hasanudin
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Today's digitally connected world, consumers often experience the Fear of Missing Out (FoMO), which triggers their desire to keep up with the latest trends and products. Skintific is an influential product in the beauty industry, utilising various marketing strategies such as brand image, celebrity endorsers, and online customer reviews to attract and retain customers. This research study examines the influence of brand image, celebrity endorsers, online customer reviews, Fear of Missing Out (FoMO), and their impact on purchasing decisions related to Skintific Beauty Products. To collect data for this study, a sample strategy and a questionnaire distribution approach were employed, namely purposive sampling. The study's sample consisted of 223 respondents who were Skintific product consumers from different parts of Indonesia. To examine the relationship between independent and dependent variables, data were examined using the Structural Equation Model (SEM) AMOS 24. This study shows that brand image, celebrity endorser, and online customer review significantly and positively affect purchasing decision. The study also shows that Fear of Missing Out (FoMO) plays a role in mediating the influence of brand image, celebrity endorser, and online customer review to make purchasing decision. This research is expected to contribute to providing valuable direction for companies and marketers in developing strategies that are more effective and responsive to consumer needs in today's digital era.

The influence of brand ambassador, country of origin, and brand credibility on purchase intention of Some By Mi products in Indonesia moderated by consumer ethnocentrism Via Rozania; Nur Afifah; Erna Listiana; Ahmad Shalahuddin; Hasanudin Hasanudin
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.381

The entertainment industry is prevalent worldwide, one of which is Indonesia. This represents the existence of a wave of Korean culture or what is usually called the Korean Wave. Products from South Korea have become one of the attractions for fans of Korean culture in Indonesia in recent years due to the increasing popularity of the Korean Wave. One example is beauty products or cosmetics from South Korea. This research aims to determine the influence of brand ambassador, country of origin, and brand credibility on purchase intention for Some By Mi products in Indonesia moderated by consumer ethnocentrism. This research is a type of quantitative research. Data collection was carried out by distributing questionnaires to 210 respondents. The sampling technique in this research used nonprobability sampling with purposive sampling type. The analysis technique used in this research is structural equation modeling (SEM) using the AMOS 24 statistical tool. The research results show that brand ambassador, country of origin, and brand credibility positively and significantly affect purchase intention. Meanwhile, consumer ethnocentrism as a moderator negatively and significantly influences purchase intention. This research can contribute to business people responding to consumer preferences with diverse ethnocentric backgrounds.

The influence of fear of missing out (FoMO) and hedonism on online impulse buying in Generation Z Shopee users with subjective norm and attitude as mediation variables Salwa Rana Deliana; Nur Afifah; Erna Listiana; Ahmad Shalahuddin; Hasanudin Hasanudin
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.392

Technological advances and the development of digitalization have changed marketing activities by making it easier for consumers to make purchases via e-commerce. The presence of e-commerce makes it easier for Generation Z to make purchases and ends up making online impulse buying. This research aims to determine the influence of fear of missing out (FoMO) and hedonism on online impulse buying of Generation Z consumers using Shopee, mediated by subjective norms and attitude. This research involved 205 people from various regions in Indonesia who were collected online using a purposive sampling technique with a questionnaire. Data were analyzed using Structural Equation Modeling (SEM) AMOS 22. This research shows that FoMO and hedonism positively and significantly effect online impulse buying Generation Z Shopee users. Meanwhile, subjective norms and attitudes mediate the influence of FoMO and hedonism on online impulse buying. This research can contribute to the theory of online impulse buying in consumers in the digital era and for businesses in the digital era to be a reference in knowing how consumer purchasing behavior patterns are on online shopping platforms, especially in e-commerce.

Kegiatan KKM (Kuliah Kerja Mahasiswa) Pengembangan Destinasi Wisata “Bisa Camping” di Kelurahan Pangmilang Justin Justin; Hasanudin Hasanudin; Lucky Anelka; Bagas Prayoga
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v4i1.6375

“Bisa Camping” merupakan tempat wisata camping yang menawarkan keindahan pegunungan. Dengan lingkungan yang mendukung dan fasilitas yang memadai dapat menjadikan “Bisa Camping” memiliki potensi sebagai tempat wisata yang ramai dikunjungi oleh wisatawan di Kota Singkawang. Berdasarkan hal ini, kami mengajukan usulan program kerja di Tempat Wisata “Bisa Camping”, Kelurahan Pangmilang, Kecamatan Singkawang Selatan, Kota Singkawang. Tujuan program kerja ini adalah untuk memberikan pengetahuan dan keterampilan mengenai Digital Marketing kepada tim “Bisa Camping”. Pelatihan ini diharapkan memberikan pengetahuan lebih kepada tim “Bisa Camping” tentang manfaat penggunaan aplikasi Capcut dan canva untuk promosi di media sosial agar dapat menjangkau lebih banyak wisatawan supaya mengunjungi tempat wisata “Bisa Camping”, selain itu kami juga melakukan survey terkait kepuasan pelanggan mengenai fasilitas dan pelayanan yang ada di “Bisa Camping”. Dengan adanya survey tersebut dapat memberikan masukan supaya “Bisa Camping” lebih berkembang kedepannya.

Pemberdayaan Ekonomi Kreatif Serta Mengembangkan Jiwa Kewirausahaan Di Panti Asuhan Yasti Kota Singkawang Riska Kurniati; Hasanudin Hasanudin; Widya Natasya Irawan; Rika Pratiwi; Reny Aisyah Fitri; Covinta Perlita Irwan
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v4i1.6376

Kewirausahaan berperan penting dalam menciptakan peluang ekonomi dan mempromosikan perubahan sosial, terutama di kalangan anak-anak panti asuhan. Pelaksanaan program pengabdian masyarakat di Panti Asuhan Yasti yang bertujuan untuk meningkatkan kemandirian ekonomi dan jiwa kewirausahaan anak-anak melalui sosialisasi dan pelatihan dalam bidang ekonomi kreatif, khususnya kerajinan manik-manik atau beads. Metode yang digunakan meliputi observasi, wawancara, dan praktik langsung. Hasil yang diperoleh menunjukkan peningkatan pengetahuan dan keterampilan anak-anak dalam menciptakan produk, serta keberhasilan mereka dalam menarik pelanggan pertama. Program ini tidak hanya memberikan keterampilan praktis, tetapi juga membangun kepercayaan diri peserta dalam berwirausaha. Kegiatan ini berhasil memberdayakan anak-anak untuk memahami potensi kewirausahaan, dengan harapan agar program serupa dapat diperluas dan diimplementasikan di lebih banyak panti asuhan untuk memberikan manfaat yang lebih besar dalam pengembangan ekonomi kreatif di masyarakat.

The Influence of Artificial Intelligence (AI) and Information Communications Technology (ICT) on Employee Mental Health With Technostress as Mediation in Generation Z Employees in West Kalimantan Doni Bagaskara; Hasanudin Hasanudin; Karsim Karsim; Maria Christiana Iman Kalis; Ilzar Daud Iman Kalis
eCo-Buss Vol. 7 No. 2 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i2.1781

This study investigates the influence of artificial intelligence (AI) and information system quality (ICT) on the mental health of Generation Z employees in West Kalimantan, with a specific focus on technostress as a mediating factor. The research uses an explanatory quantitative approach, employing a partial least squares-based structural equation model (PLS-SEM) via SmartPLS 4 software. The sample consists of 200 Generation Z employees, selected through purposive sampling based on age (18-27 years) and experience using AI and ICT for at least one year. The study reveals that AI positively and significantly affects employee mental health, while ICT has a negative and insignificant impact on employee mental health. Furthermore, technostress positively and significantly mediates the relationship between AI, ICT, and mental health. This research provides evidence that the effective use of AI and ICT, combined with proper technostress management, can enhance employee well-being and productivity, fostering innovation and efficiency in West Kalimantan’s workforce, ultimately positioning the region to leverage Generation Z’s digital skills to drive economic growth and attract investment in emerging tech sectors.

THE IMPACT OF FOOD QUALITY AND PRICE DISCOUNT TOWARD BRAND IMAGE AND PURCHASE DECISION Putri Fadilah; Barkah Barkah; Erna Listiana; Hasanudin Hasanudin; Rizky Fauzan
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

In today's globalized world, business rivalry is becoming more intense on both a domestic (national) and international level. Currently, the business sector that continues to experience rapid growth is the fast food industry. With the increasing population in Indonesia, the demand for fast food also continues to increase. One example of a fast food product that is popular in Indonesia is KFC. The Indonesian public's view of KFC as a food that has high standards of quality safety, and health has become very strong. When asked about the best place to enjoy fried chicken in Indonesia, KFC always comes up as one of the first choices in their minds. Products produced by this international company offer the assurance of superior food quality. KFC's food quality is an important factor that influences consumer purchase decisions, and this must be the company's focus on improving the quality of its products to win competition in the fast food industry. This study will examine the extent to which the impact food quality and price discounts on purchase decisions, with the brand image as a mediating variable at KFC in Indonesia. In collecting data, this research applied a questionnaire method involving 219 respondents selected through a purposive sampling technique. In data analysis, Structural Equation Modeling (SEM) was used with the help of the AMOS 24 tool. The results of this research reveal that food quality and price discounts have a significant influence on purchase decisions, which are mediated by brand image.

Kegiatan KKM (Kuliah Kerja Mahasiswa) Pengembangan Destinasi Wisata “Bisa Camping” di Kelurahan Pangmilang Justin Justin; Hasanudin Hasanudin; Lucky Anelka; Bagas Prayoga
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v4i1.6375

“Bisa Camping” merupakan tempat wisata camping yang menawarkan keindahan pegunungan. Dengan lingkungan yang mendukung dan fasilitas yang memadai dapat menjadikan “Bisa Camping” memiliki potensi sebagai tempat wisata yang ramai dikunjungi oleh wisatawan di Kota Singkawang. Berdasarkan hal ini, kami mengajukan usulan program kerja di Tempat Wisata “Bisa Camping”, Kelurahan Pangmilang, Kecamatan Singkawang Selatan, Kota Singkawang. Tujuan program kerja ini adalah untuk memberikan pengetahuan dan keterampilan mengenai Digital Marketing kepada tim “Bisa Camping”. Pelatihan ini diharapkan memberikan pengetahuan lebih kepada tim “Bisa Camping” tentang manfaat penggunaan aplikasi Capcut dan canva untuk promosi di media sosial agar dapat menjangkau lebih banyak wisatawan supaya mengunjungi tempat wisata “Bisa Camping”, selain itu kami juga melakukan survey terkait kepuasan pelanggan mengenai fasilitas dan pelayanan yang ada di “Bisa Camping”. Dengan adanya survey tersebut dapat memberikan masukan supaya “Bisa Camping” lebih berkembang kedepannya.

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