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All Journal EKUITAS (Jurnal Ekonomi dan Keuangan) Journal of Creative Power and Ambition (JCPA)
Jufrizen Jufrizen
Universitas Muhammadiyah Sumatera Utara, Indonesia
Economics, Econometrics & Finance

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E-SATISFACTION AND E-LOYALTY: THE ROLE OF BRAND IMAGE AND E-SERVICE QUALITY Satria Tirtayasa; Jufrizen Jufrizen; Wimpi Siski Pirari; Maya Sari Maya Sari
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 8 No 1 (2024): March
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2024.v8.i1.5677

Abstract

The effect of brand image and e-service quality on e-loyalty is mediated via e-satisfaction, as this study's empirical evidence demonstrates. Four variables are used in the study model, which applies the idea of mediation. SEM-PLS is used to assess each association. A total of 384 Medan-based Shopee e-commerce users who have made at least three online purchases were included in this study using a purposive sample technique. An online questionnaire was used for data collecting, and the partial least squares (PLS) analysis method was used for data analysis. The study's findings revealed that e-satisfaction was positively and significantly impacted by brand image, e-satisfaction was positively and significantly impacted by e-service quality, e-loyalty was positively and significantly impacted by brand image, e-satisfaction positively and significantly impacted by e-loyalty, and brand image affects e-loyalty through e-satisfaction and e-service quality through e-satisfaction. According to this research, e-satisfaction acts as a mediator between brand image and e-service quality's effects on e-loyalty and e-commerce. The e-satisfaction measure should be analyzed or used as an independent variable rather than a mediating variable, according to recommendations for additional research.
Employee Ecological Behavior Through Green Transformational Leadership: The Mediating Role of Green Hrm Practices and Green Organizational Climate: A Systematich Literature Review Dhea Agusty Ningrum; Teguh Satya Wira; Tomy Sun Siagian; Taufiq Hidayah; Jufrizen Jufrizen; Siti Mujiatun
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 02 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.1534

Abstract

Increasing awareness of sustainability issues encourages organizations to integrate management practices oriented towards environmental conservation. This article aims to analyze the relationship between Green Transformational Leadership, Green Human Resource Management (GHRM), Green Organizational Climate (GOC), and Employee Ecological Behavior (EEB) through a literature review of previous studies. The method used is a literature review by analyzing reputable international scientific articles that discuss green leadership, green HR practices, green organizational climate, and employee ecological behavior. The results of the study indicate that Green Transformational Leadership has a positive influence on increasing Employee Ecological Behavior, both directly and through the mediation of Green Human Resource Management and Green Organizational Climate. GHRM practices can increase employees' abilities, motivation, and opportunities to implement environmentally friendly behavior, while GOC creates a work environment that supports the internalization of sustainable values. The literature synthesis also shows that the successful implementation of ecological behavior does not only depend on the characteristics of the leader, but requires the support of an integrated organizational system.
Co-Authors Dhea Agusty Ningrum Maya Sari Maya Sari Satria Tirtayasa Siti Mujiatun Taufiq Hidayah Teguh Satya Wira Tomy Sun Siagian Wimpi Siski Pirari