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All Journal Infestasi Prosiding Seminar Nasional INDOCOMPAC Jurnal Ekonomi dan Bisnis Jurnal Tata Kelola dan Akuntabilitas Keuangan Negara Asia Pacific Fraud Journal ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Jurnal Penelitian Manajemen (JPEMA) Jurnal Pengabdian kepada Masyarakat Proceeding Maritime Business Management Conference JEDBUS (Journal of Economic and Digital Business)
Tehupuring, Ronald
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Journal : Proceeding Maritime Business Management Conference

 1 
KUALITAS PRODUK DAN KEPUTUSAN PEMBELIAN: PERAN BIAYA PEMASARAN SEBAGAI PEMODERASI Suhadarliyah Suhadarliyah; Dahlia Amelia; Ronald Tehupuring
Proceeding Maritime Business Management Conference MBMC: Proceeding Maritime Business Management Conference 2023
Publisher : Program Studi D4-Manajemen Bisnis, Jurusan Teknik Bangunan Kapal, Politeknik Perkapalan Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33863/mbmc.v2i2 2985-379.2587

Abstract

The aim of this study is to test and analyze the influence of product quality on purchasing decisions which is moderated by marketing costs. The sample for this study uses food and staple retailing listed on the Indonesia Stock Exchange for the 2019-2022 period, while the analysis year used to test the hypothesis is the 2020-2022 period. This study uses a panel data regression approach with the help of eviews version 13. The results of this study find that product quality has a positive and significant effect on purchasing decisions, while marketing costs cannot strengthen the influence of product quality on purchasing decisions. This study contributes to future studies because it fills the void of previous studies which have not used secondary data approaches to measure product quality and purchasing decisions
Co-Authors Akhmad Fauzan Amelia , Dahlia Andreas Bramantyo Aprilia, Weri Dahlia Amelia Fajar Nurcahyo Lingga, Rafli Alvaro Lingga, Rafli Alvaro Lukas Umbu Zogara Puri Swastika Gusti Krisna Dewi Rafli Alvaro Lingga Rossa, Ellia Sitanala, Theresia Febiengry Suhadarliyah Suhadarliyah, Suhadarliyah Sutrisno, Gono Umiyati, Hesti Utari Srilestari Yohana Deo Utami Silaban Yulia Krismael Lembu