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All Journal Jurnal Ekonomi Bisnis dan Manajemen Jurnal Ekonomi, Manajemen, Akuntansi
Siska Permata Sari Harahap
Universitas Islam Negeri Sumatera Utara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Minat Terhadap Generasi Z Dalam Pembelian Produk Asuransi Syariah Jumriani Siregar; Siska Permata Sari Harahap; Thasya Virdinia; Nurhayati Harahap
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.6170

Abstract

This article aims to analyze the interest of Generation Z in purchasing Sharia-compliant insurance products. The objectives of this research are to understand the factors influencing Generation Z's interest in buying Sharia-compliant insurance products and to evaluate their preferences and motivations regarding these products. The research method involves surveys and data analysis of a sample of Generation Z individuals involved in the purchase of Sharia-compliant insurance. The results reveal that factors such as Islamic values, trust in the Sharia financial system, and the need for protection are primary drivers of Generation Z's interest in choosing Sharia-compliant insurance products. The conclusions drawn from this analysis provide crucial insights for the insurance industry to adapt marketing strategies that align with the preferences and needs of the younger generation in the context of Sharia-compliant financial products.
FILSAFAT EKONOMI ISLAM : PENDEKATAN SISTEM EKONOMI ISLAM, NILAI-NILAI DASAR, DAN INSTRUMENTAL Siska Permata Sari Harahap; Darwin Multa Nasution; Thasya Virdinia; Budi Harianto
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 2 No. 1 (2024): Januari : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v2i1.527

Abstract

Islamic economic philosophy is the basis of an Islamic economic system which is based on Islamic teachings in achieving its goals. This article will outline the philosophical foundations of the Islamic economic system, explore the fundamental values that form the basis of Islamic economics, such as justice, togetherness, and blessing, and identify various economic instruments. The research method used is literature study and several other references. Islamic economic philosophy considers humans not as the center (anthropocentrism) but as servants of God who must serve and carry out the duties given by Him as managers (khalîfah). Therefore, in economic activities, it is very important to uphold the values of ownership, justice, freedom, balance, brotherhood and unity in accordance with religious teachings in order to form a harmonious order in personal, social and state life.
Co-Authors Budi Harianto Darwin Multa Nasution Jumriani Siregar Lou Fatahillah Maryam Batubara Ma Novita Sari Nurhayati Harahap Thasya Virdinia