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All Journal Jurnal Assyifa: Jurnal Ilmu Kesehatan Lhokseumawe Proceeding of International Conference on Multidisciplinary Research Jurnal Serambi Ilmu
Yuliani Safmila
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Education Engineering Nursing Public Health

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The Influence of Marketing Mix on Loyalty of Internal Medicine Outpatients at the RSIA Hospital in Aceh Province Masyudi; Riski Muhammad; Aris Winandar; Yuliani Safmila; Namira Yusuf
Proceeding of International Conference on Multidisciplinary Research Vol. 6 No. 2 (2024): ICMR
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/picmr.v6i2.1235

Abstract

Patient loyalty cannot be separated from the strategy used by the hospital. Selection of strategy in a hospital is a major concern that must be prioritized. One strategy that believed able to increase patient loyalty is a marketing mix. It is known to RSIA that RSIA Aceh Province has implemented a product mix such as the Iva test and is equipped with adequate tools, but there are still service products that are not yet supported by adequate tools.enough until caused the RSIA management to have to refer the patient back to RSUDZA. This research aims to determine the influence of the marketing mix (product, place, promotion, human resources, physical appearance, service process, and price) on the loyalty of Internal Medicine Outpatient Polyclinic patients at the Aceh Province Women's and Children's Hospital in 2023. This research method This is a quantitative research with a cross sectional design. The population of this study were outpatients from the internal medicine clinic of RSIA Aceh Province. The sample used in this study used the Lemeshow equation to obtain a sample of 96 people. Data analysis was carried out univariate, bivariate and multivariate. The research results show that there is an influence of product dimensions (p=0.008), place (p=0.003), promotion (p=0.041), human resources (health workers) (people) (p= 0.000), the physical appearance of the place of service (p=0.024) and the service process (process) on patient loyalty at RSIA Aceh Province (p=0.000). The most dominant factor influencing patient loyalty at RSIA Aceh Province is the service process, as evidenced by the Adjusted Odd Ratio (AOR) value of 8.492 (p=0.021≤0.05). It is hoped that the management of RSIA Aceh Province can improve physical and promotional factors which are believed to have an impact on patient loyalty.
The Influence of Nutrition Education Through The Media Pocketbook on Increasing Knowledge about Healthy Snacks in State Elementary School Arnisam; Rasmawati; Masyudi; Yuliani Safmila
Jurnal Serambi Ilmu Vol. 25 No. 1 (2024): Jurnal Serambi Ilmu
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jsi.v25i1.1168

Abstract

Research objective: to determine the effect of nutrition education through pocket books on increasing children's knowledge about healthy snacks at SD Negeri 25 "Manulife" Banda Aceh. Methods: This type of research is a quantitative study using a quasi-experimental research design with a pretest-posttest design with a control group design. There were 37 subjects, taking samples with total sampling. This research was conducted on June 20 2022 at SD Negeri 25 "Manulife" Banda Aceh. Results: There was an increase in children's knowledge about healthy snacks before being given nutrition education through the pocket book media of 71.90 and after 88.33 with an increase in knowledge of 16.43 while an increase in children's knowledge about healthy snacks before being given nutrition education without using the media was 77. 56 and after 89.81 with an increase in knowledge of 12.250. Conclusion: There is an effect of providing education on the level of children's knowledge about healthy snacks before and after being given nutrition education with a P-value of 0.003 and without using media with a P-value of 0.005.
Kondisi Analisis Hubungan Sosial Budaya Dan Kebiasaan Buang Air Besar Terhadap Perilaku Buang Air Besar Sembarangan Di Wilayah Kerja Puskesmas Ie Alang Kuta Baro Aceh Besar Masyudi; Yuliani Safmila; Riski Muhammad; Burhanuddin Syam; Evi Dewi Yani
Jurnal Assyifa: Jurnal Ilmu Kesehatan Lhokseumawe Vol. 8 No. 1 (2023): Juni 2023
Publisher : Sekolah Tinggi Ilmu Kesehatan Muhammadiyah Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54460/jifa.v8i1.58

Abstract

Kondisi kehidupan masyarakat di wilayah kerja Puskesmas Ie Alang masih adanya masyarakat yang buang air besar sembarangan disebabkan karena faktor geografis tempat tinggal warga yang dekat dengan sungai, masyarakat merasa nyaman untuk BAB sembarangan di sungai dari pada BAB di jamban. Tujuan penelitian ini adalah untuk mengetahui faktor-faktor yang berhubungan dengan Perilaku Buang Air Besar Sembarangan. Penelitan ini bersifat deskriptif analitik dengan desain cross sectional. Populasi seluruh penduduk yang menetap di wilayah kerja Puskesmas Ie Alang dengan jumlah 596 KK, dengan jumlah 86 sampel. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis Bivariat chi-square. Berdasarkan hasil uji statistik diketahui variabel sosial budaya p=0,000˂0,05, dan kebiasaan p=0,000˂0, 05 menunjukkan bahwa kedua faktor tersebut berpengaruh terhadap pembuangan air besar sembarangan. Saran peneliti diharapkan kepada masyarakat wilayah kerja Puskesmas Ie Alang agar meningkatkan kesadaran melakukan aktivitas BAB di jamban dengan membangun jamban yang sederhana.
Co-Authors Aris Winandar Arnisam Dewiyani, Evi Masyudi Masyudi Masyudi Namira Yusuf Rasmawati Riski Muhammad Syam, Burhanuddin