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<![CDATA[PELATIHAN PENGEMBANGAN USAHA KEDAI KOPIKIPLI DENGAN MATRIKS QSPM ]]>
<![CDATA[Rousilita Suhendah]]>;
<![CDATA[Michele Tjen]]>;
<![CDATA[Devina Saputra]]>
<![CDATA[ Jurnal Bakti Masyarakat Indonesia Vol. 5 No. 3 (2022): Jurnal Bakti Masyarakat Indonesia ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara ]]>
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DOI: 10.24912/jbmi.v5i3.20498
<![CDATA[The phenomenon of the emergence of coffee shops in big cities and small towns occurs because of changes in people's eating and drinking patterns. Changes in eating and drinking patterns were originally at home and now turning outside the home. The easy entry barrier to business makes the coffee shop competition very tight. Kipli coffee shop carries a concept of a traditional coffee shop and feels the impact. That 30 percent decrease in sales was by the owner of this coffee shop, making the owner of the KopiKipli shop feel the need for a business development strategy. The use of digital technology that has not been optimal has made the marketing of food and beverage products yet to show results. Therefore, based on a survey conducted by the PKM team, the PKM team held business development training using the QSPM method. This QSPM method is a business development strategy derived from internal and external factors in the Kipli coffee shop business. The community service team held business development training with Kipli coffee shop owners. The three strategies are resulted it and implemented by the Kipli coffee shop. The three strategies are improving brand image, improving product quality and consistency of food-beverage taste, and expanding marketing using social media. The strategy to improve the brand image is targeting the right target consumers and the brand image of KopiKipli itself. Improving the quality of food and beverage products is carried out by maintaining the quality of the raw materials used and the taste of food products that have won customers' hearts. Social media will be used optimally as a medium of communication and marketing of food and beverage products. ABSTRAK: Fenomena munculnya kedai kopi di kota besar dan kota kecil terjadi karena perubahan pola makan dan minum masyarakat. Perubahan pola makan dan minum yang semula di rumah saat ini berubah menjadi di luar rumah. Entry barrier yang mudah untuk masuk ke jenis usaha ini, membuat terjadinya persaingan usaha kedai kopi yang amat ketat. Kedai kopiKipli sebagai salah satu UMKM yang mengusung konsep kedai kopi tradisional merasakan dampaknya. Terjadi penurunan penjualan sebesar 30% yang dirasakan oleh pemilik kedai kopi ini, membuat pemilik kedai KopiKipli merasakan perlunya ada strategi pengembangan usaha. Pemanfaatan teknologi digital yang belum optimal membuat pemasaran produk makanan dan minuman belum menunjukkan hasilnya. Oleh karena itu berdasarkan survey yang dilakukan oleh tim PKM , maka tim PKM mengadakan pelatihan pengembangan usaha dengan metode QSPM. Metode QSPM ini adalah suatu strategi pengembangan usaha yang dipilih dari berbagai strategi yang diturunkan dari faktor internal dan eksternal yang ada pada usaha kedai kopiKipli. Kegiatan pelatihan pengembangan usaha yang dilakukan oleh tim PKM bersama dengan pemilik kedai kopiKipli menghasilkan tiga strategi yang dapat diimplementasikan oleh kedai kopiKipli. Ketiga strategi itu adalah meningkatkan brand image, meningkatkan kualitas produk makanan-minuman serta konsistensi rasa dan memperluas pemasaran dengan menggunakan media sosial. Strategi meningkatkan brand image dilakukan dengan membidik target konsumen yang tepat, dan citra image kopiKipli itu sendiri. Peningkatan kualitas produk makanan dan minuman dilakukan dengan menjaga kualitas bahan baku yang digunakan serta mempertahankan rasa produk makanan yang sudah mendapatkan hati pelanggan. Media sosial akan dioptimalkan sebagai media komunikasi dan pemasaran produk makanan dan minuman.]]>
<![CDATA[PELATIHAN PENGEMBANGAN USAHA KEDAI KOPIKIPLI DENGAN MATRIKS QSPM ]]>
<![CDATA[Rousilita Suhendah]]>;
<![CDATA[Michele Tjen]]>;
<![CDATA[Devina Saputra]]>
<![CDATA[ Jurnal Bakti Masyarakat Indonesia Vol. 5 No. 3 (2022): Jurnal Bakti Masyarakat Indonesia ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara ]]>
Show Abstract
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Download Original
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DOI: 10.24912/jbmi.v5i3.20498
<![CDATA[The phenomenon of the emergence of coffee shops in big cities and small towns occurs because of changes in people's eating and drinking patterns. Changes in eating and drinking patterns were originally at home and now turning outside the home. The easy entry barrier to business makes the coffee shop competition very tight. Kipli coffee shop carries a concept of a traditional coffee shop and feels the impact. That 30 percent decrease in sales was by the owner of this coffee shop, making the owner of the KopiKipli shop feel the need for a business development strategy. The use of digital technology that has not been optimal has made the marketing of food and beverage products yet to show results. Therefore, based on a survey conducted by the PKM team, the PKM team held business development training using the QSPM method. This QSPM method is a business development strategy derived from internal and external factors in the Kipli coffee shop business. The community service team held business development training with Kipli coffee shop owners. The three strategies are resulted it and implemented by the Kipli coffee shop. The three strategies are improving brand image, improving product quality and consistency of food-beverage taste, and expanding marketing using social media. The strategy to improve the brand image is targeting the right target consumers and the brand image of KopiKipli itself. Improving the quality of food and beverage products is carried out by maintaining the quality of the raw materials used and the taste of food products that have won customers' hearts. Social media will be used optimally as a medium of communication and marketing of food and beverage products. ABSTRAK: Fenomena munculnya kedai kopi di kota besar dan kota kecil terjadi karena perubahan pola makan dan minum masyarakat. Perubahan pola makan dan minum yang semula di rumah saat ini berubah menjadi di luar rumah. Entry barrier yang mudah untuk masuk ke jenis usaha ini, membuat terjadinya persaingan usaha kedai kopi yang amat ketat. Kedai kopiKipli sebagai salah satu UMKM yang mengusung konsep kedai kopi tradisional merasakan dampaknya. Terjadi penurunan penjualan sebesar 30% yang dirasakan oleh pemilik kedai kopi ini, membuat pemilik kedai KopiKipli merasakan perlunya ada strategi pengembangan usaha. Pemanfaatan teknologi digital yang belum optimal membuat pemasaran produk makanan dan minuman belum menunjukkan hasilnya. Oleh karena itu berdasarkan survey yang dilakukan oleh tim PKM , maka tim PKM mengadakan pelatihan pengembangan usaha dengan metode QSPM. Metode QSPM ini adalah suatu strategi pengembangan usaha yang dipilih dari berbagai strategi yang diturunkan dari faktor internal dan eksternal yang ada pada usaha kedai kopiKipli. Kegiatan pelatihan pengembangan usaha yang dilakukan oleh tim PKM bersama dengan pemilik kedai kopiKipli menghasilkan tiga strategi yang dapat diimplementasikan oleh kedai kopiKipli. Ketiga strategi itu adalah meningkatkan brand image, meningkatkan kualitas produk makanan-minuman serta konsistensi rasa dan memperluas pemasaran dengan menggunakan media sosial. Strategi meningkatkan brand image dilakukan dengan membidik target konsumen yang tepat, dan citra image kopiKipli itu sendiri. Peningkatan kualitas produk makanan dan minuman dilakukan dengan menjaga kualitas bahan baku yang digunakan serta mempertahankan rasa produk makanan yang sudah mendapatkan hati pelanggan. Media sosial akan dioptimalkan sebagai media komunikasi dan pemasaran produk makanan dan minuman.]]>
<![CDATA[PELATIHAN PENGEMBANGAN USAHA KEDAI KOPIKIPLI DENGAN MATRIKS QSPM ]]>
<![CDATA[Rousilita Suhendah]]>;
<![CDATA[Michele Tjen]]>;
<![CDATA[Devina Saputra]]>
<![CDATA[ Jurnal Bakti Masyarakat Indonesia Vol. 5 No. 3 (2022): Jurnal Bakti Masyarakat Indonesia ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara ]]>
Show Abstract
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Download Original
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DOI: 10.24912/jbmi.v5i3.20498
<![CDATA[The phenomenon of the emergence of coffee shops in big cities and small towns occurs because of changes in people's eating and drinking patterns. Changes in eating and drinking patterns were originally at home and now turning outside the home. The easy entry barrier to business makes the coffee shop competition very tight. Kipli coffee shop carries a concept of a traditional coffee shop and feels the impact. That 30 percent decrease in sales was by the owner of this coffee shop, making the owner of the KopiKipli shop feel the need for a business development strategy. The use of digital technology that has not been optimal has made the marketing of food and beverage products yet to show results. Therefore, based on a survey conducted by the PKM team, the PKM team held business development training using the QSPM method. This QSPM method is a business development strategy derived from internal and external factors in the Kipli coffee shop business. The community service team held business development training with Kipli coffee shop owners. The three strategies are resulted it and implemented by the Kipli coffee shop. The three strategies are improving brand image, improving product quality and consistency of food-beverage taste, and expanding marketing using social media. The strategy to improve the brand image is targeting the right target consumers and the brand image of KopiKipli itself. Improving the quality of food and beverage products is carried out by maintaining the quality of the raw materials used and the taste of food products that have won customers' hearts. Social media will be used optimally as a medium of communication and marketing of food and beverage products. ABSTRAK: Fenomena munculnya kedai kopi di kota besar dan kota kecil terjadi karena perubahan pola makan dan minum masyarakat. Perubahan pola makan dan minum yang semula di rumah saat ini berubah menjadi di luar rumah. Entry barrier yang mudah untuk masuk ke jenis usaha ini, membuat terjadinya persaingan usaha kedai kopi yang amat ketat. Kedai kopiKipli sebagai salah satu UMKM yang mengusung konsep kedai kopi tradisional merasakan dampaknya. Terjadi penurunan penjualan sebesar 30% yang dirasakan oleh pemilik kedai kopi ini, membuat pemilik kedai KopiKipli merasakan perlunya ada strategi pengembangan usaha. Pemanfaatan teknologi digital yang belum optimal membuat pemasaran produk makanan dan minuman belum menunjukkan hasilnya. Oleh karena itu berdasarkan survey yang dilakukan oleh tim PKM , maka tim PKM mengadakan pelatihan pengembangan usaha dengan metode QSPM. Metode QSPM ini adalah suatu strategi pengembangan usaha yang dipilih dari berbagai strategi yang diturunkan dari faktor internal dan eksternal yang ada pada usaha kedai kopiKipli. Kegiatan pelatihan pengembangan usaha yang dilakukan oleh tim PKM bersama dengan pemilik kedai kopiKipli menghasilkan tiga strategi yang dapat diimplementasikan oleh kedai kopiKipli. Ketiga strategi itu adalah meningkatkan brand image, meningkatkan kualitas produk makanan-minuman serta konsistensi rasa dan memperluas pemasaran dengan menggunakan media sosial. Strategi meningkatkan brand image dilakukan dengan membidik target konsumen yang tepat, dan citra image kopiKipli itu sendiri. Peningkatan kualitas produk makanan dan minuman dilakukan dengan menjaga kualitas bahan baku yang digunakan serta mempertahankan rasa produk makanan yang sudah mendapatkan hati pelanggan. Media sosial akan dioptimalkan sebagai media komunikasi dan pemasaran produk makanan dan minuman.]]>
<![CDATA[ANALISIS PERBEDAAN HARGA SAHAM, VOLUME PERDAGANGAN SAHAM DAN KAPITALISASI PASAR PADA SEKTOR MANUFAKTUR SEBELUM DAN SELAMA PANDEMI COVID-19 ]]>
<![CDATA[Gracelyn Aglia]]>;
<![CDATA[Rousilita Suhendah]]>
<![CDATA[ Jurnal Paradigma Akuntansi Vol. 5 No. 2 (2023): April 2023 ]]>
Publisher : <![CDATA[Fakultas Ekonomi, Universitas Tarumanagara ]]>
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DOI: 10.24912/jpa.v5i2.23575
<![CDATA[The purpose of this study is to analyze on whether there are significant differences in stock prices, stock trading volume and market capitalization on manufacturing companies listed in Indonesia Stock Exchange 2020 before and during COVID-19 pandemic. The research method used is quantitative method. The sampling method used is purposive sampling where there are 183 manufacturing companies that are the research sample with an 84-day research period which are analyzed using Microsoft Excel and SPSS 25.0. The data methods used in this study are Kolmogorov Smirnov (K-S) normality test, descriptive statistics analysis and Wilcoxon Signed-Rank Test. The results of this study showed that there are significant differences in stock price, stock trading volume and market capitalization in the manufacturing sector before and during the COVID-19 pandemic.]]>
<![CDATA[ANALISIS PERBEDAAN HARGA SAHAM, VOLUME PERDAGANGAN SAHAM DAN KAPITALISASI PASAR PADA SEKTOR MANUFAKTUR SEBELUM DAN SELAMA PANDEMI COVID-19 ]]>
<![CDATA[Gracelyn Aglia]]>;
<![CDATA[Rousilita Suhendah]]>
<![CDATA[ Jurnal Paradigma Akuntansi Vol. 5 No. 2 (2023): April 2023 ]]>
Publisher : <![CDATA[Fakultas Ekonomi, Universitas Tarumanagara ]]>
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DOI: 10.24912/jpa.v5i2.23575
<![CDATA[The purpose of this study is to analyze on whether there are significant differences in stock prices, stock trading volume and market capitalization on manufacturing companies listed in Indonesia Stock Exchange 2020 before and during COVID-19 pandemic. The research method used is quantitative method. The sampling method used is purposive sampling where there are 183 manufacturing companies that are the research sample with an 84-day research period which are analyzed using Microsoft Excel and SPSS 25.0. The data methods used in this study are Kolmogorov Smirnov (K-S) normality test, descriptive statistics analysis and Wilcoxon Signed-Rank Test. The results of this study showed that there are significant differences in stock price, stock trading volume and market capitalization in the manufacturing sector before and during the COVID-19 pandemic.]]>
<![CDATA[The Effect of Profitability, Leverage, and Managerial Ownership on Earnings Management ]]>
<![CDATA[Margaretha Putri Prasetyo]]>;
<![CDATA[Rousilita Suhendah]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 1 No. 1 (2023): February 2023 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v1i1.98-105
<![CDATA[This study aims to determine the effect of profitability, leverage, and managerial ownership on earnings management in manufacturing companies listed on the Indonesia Stock Exchange in 2017-2019. This study used 30 manufacturing companies as a sample with the purposive sampling method. In this research, Microsoft Excel and EViews 12 was used to assist in data processing. The results of this study show that profitability has positive and significant effect on earnings management, leverage and managerial ownership has no effect on earnings management. This research can be useful for company management, investors, and creditors in dealing with factors that affect earnings management.]]>
<![CDATA[The Effect of Profitability, Leverage, and Managerial Ownership on Earnings Management ]]>
<![CDATA[Margaretha Putri Prasetyo]]>;
<![CDATA[Rousilita Suhendah]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 1 No. 1 (2023): February 2023 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v1i1.98-105
<![CDATA[This study aims to determine the effect of profitability, leverage, and managerial ownership on earnings management in manufacturing companies listed on the Indonesia Stock Exchange in 2017-2019. This study used 30 manufacturing companies as a sample with the purposive sampling method. In this research, Microsoft Excel and EViews 12 was used to assist in data processing. The results of this study show that profitability has positive and significant effect on earnings management, leverage and managerial ownership has no effect on earnings management. This research can be useful for company management, investors, and creditors in dealing with factors that affect earnings management.]]>
<![CDATA[Woman of Board Directors, Leverage, Sales Growth, Institutional Ownership, and Earnings Management ]]>
<![CDATA[Rahel Litaya]]>;
<![CDATA[Rousilita Suhendah]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 1 No. 1 (2023): February 2023 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v1i1.106-114
<![CDATA[This study aims to determine the effect of the size of the female board of directors and commissioners, leverage, and sales growth with the moderating variable of institutional ownership on leverage on earnings management in the real estate and construction which listed on the Indonesia Stock Exchange for the 2017-2020 period. Data processing was carried out with Eviews. The sample was selected with purposive sampling method. The results showed that the size of the female board of directors and sales growth significantly negatively affected earnings management. The female board of directors can reduce earnings management because women in leadership positions in businesses are capable of making wise and moral decisions. The higher the sales growth, the lower the earnings management. Companies have a high sales growth rate means that the company's profit is also high. Managers are not motivated to increase profits because their interests of managers are the same as stakeholders' interests. Managers have the same information as stakeholders, so there is no information asymmetry. Leverage has no significant effect on earnings management. Leverage in earnings management has a significant negative impact on moderating institutional ownership.]]>
<![CDATA[Woman of Board Directors, Leverage, Sales Growth, Institutional Ownership, and Earnings Management ]]>
<![CDATA[Rahel Litaya]]>;
<![CDATA[Rousilita Suhendah]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 1 No. 1 (2023): February 2023 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v1i1.106-114
<![CDATA[This study aims to determine the effect of the size of the female board of directors and commissioners, leverage, and sales growth with the moderating variable of institutional ownership on leverage on earnings management in the real estate and construction which listed on the Indonesia Stock Exchange for the 2017-2020 period. Data processing was carried out with Eviews. The sample was selected with purposive sampling method. The results showed that the size of the female board of directors and sales growth significantly negatively affected earnings management. The female board of directors can reduce earnings management because women in leadership positions in businesses are capable of making wise and moral decisions. The higher the sales growth, the lower the earnings management. Companies have a high sales growth rate means that the company's profit is also high. Managers are not motivated to increase profits because their interests of managers are the same as stakeholders' interests. Managers have the same information as stakeholders, so there is no information asymmetry. Leverage has no significant effect on earnings management. Leverage in earnings management has a significant negative impact on moderating institutional ownership.]]>
<![CDATA[The Effect of Profitability, Risk, and Company Age on ESG Disclosure ]]>
<![CDATA[Melinda Yustin]]>;
<![CDATA[Rousilita Suhendah]]>
<![CDATA[ International Journal of Application on Economics and Business Vol. 1 No. 1 (2023): February 2023 ]]>
Publisher : <![CDATA[Graduate Program of Universitas Tarumanagara ]]>
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DOI: 10.24912/ijaeb.v1i1.151-161
<![CDATA[This study aims to determine the effect of profitability, risk, and company age on the ESG disclosure of manufacturing companies listed on the Indonesia Stock Exchange in 2018-2020. The research uses quantitative methods and purposive sampling techniques with a sample of 41 companies that are included in the category of manufacturing companies. The processed data is secondary data from financial reports and sustainability reports obtained from the Indonesia Stock Exchange website and company websites. Data processing uses the IBM SPSS Statistics 28 application. The results show that company age has a positive and significant effect on ESG disclosure, while profitability has a negative and significant effect on ESG disclosure. Risk is known to have no significant effect on ESG disclosure.]]>
