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Resti Hardini
Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Nasional
Religion Humanities Chemistry Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences Other

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RETRACTED : The Influence of Store Atmosphere, Location and Image of Mere on Dunkin Donuts Repurchase Interest in Pasar Minggu Vivia Hanisa; Resti Hardini; Kumba Digdowiseiso
Journal of Social Science 482-488
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v5i2.795

Abstract

This study aims to analyze the influence of Store Atmosphere, Location and Brand Image on Repurchase Interest in the Sunday Market. This study uses primary data obtained from the distribution of questionnaires of 100 Dunkin Donuts respondents at the Pasar Minggu using Multiple Linear Regression processed using the SPSS method version 24.0. The results showed that between Store Atmosphere, Location, and Brand Image had a positive and significant effect on the Interest in Repurchasing Dunkin Donuts Products in the Pasar Minggu. There is a positive and significant influence between Store Atmosphere, Location and Brand Image on Dunkin Donuts Repurchase Intention at Pasar Minggu. There is a positive and significant influence between Store Atmosphere, Location, and Brand Image on Dunkin Donuts Repurchase Intention in the Sunday Market shows that the better Store Atmosphere, Location, and Brand Image are important parts to increase Purchase Intention Repeat.
RETRACTED : The Effect of Store Atmosphere, Advertising and Word of Mouth on Customer Repurchase Interest at KFC in Margonda Depok Silvia Hanisa; Resti Hardini; Kumba Digdowiseiso
Journal of Social Science 461-470
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v5i2.791

Abstract

This study aims to analyze the influence of store atmosphere, advertising and word of mouth variables on the interest in repurchasing customers at KFC in Depok Margonda. This study uses primary data obtained from the distribution of questionnaires as many as 100 KFC customers in Margonda Depok with multiple linear regression methods that are processed using SPSS version 24.0 software. The results of this study indicate that between store atmosphere, advertising and word of mouth have a positive and significant effect on the interest in repurchasing customers at KFC in Depok Margonda.
RETRACTED : The Effect of Store Atmosphere, Advertising and Word of Mouth on Customer Repurchase Interest at KFC in Margonda Depok Silvia Hanisa; Resti Hardini; Kumba Digdowiseiso
Journal of Social Science Vol. 5 No. 2 (2024): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v5i2.791

Abstract

This study aims to analyze the influence of store atmosphere, advertising and word of mouth variables on the interest in repurchasing customers at KFC in Depok Margonda. This study uses primary data obtained from the distribution of questionnaires as many as 100 KFC customers in Margonda Depok with multiple linear regression methods that are processed using SPSS version 24.0 software. The results of this study indicate that between store atmosphere, advertising and word of mouth have a positive and significant effect on the interest in repurchasing customers at KFC in Depok Margonda.
RETRACTED : The Influence of Store Atmosphere, Location and Image of Mere on Dunkin Donuts Repurchase Interest in Pasar Minggu Vivia Hanisa; Resti Hardini; Kumba Digdowiseiso
Journal of Social Science Vol. 5 No. 2 (2024): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v5i2.795

Abstract

This study aims to analyze the influence of Store Atmosphere, Location and Brand Image on Repurchase Interest in the Sunday Market. This study uses primary data obtained from the distribution of questionnaires of 100 Dunkin Donuts respondents at the Pasar Minggu using Multiple Linear Regression processed using the SPSS method version 24.0. The results showed that between Store Atmosphere, Location, and Brand Image had a positive and significant effect on the Interest in Repurchasing Dunkin Donuts Products in the Pasar Minggu. There is a positive and significant influence between Store Atmosphere, Location and Brand Image on Dunkin Donuts Repurchase Intention at Pasar Minggu. There is a positive and significant influence between Store Atmosphere, Location, and Brand Image on Dunkin Donuts Repurchase Intention in the Sunday Market shows that the better Store Atmosphere, Location, and Brand Image are important parts to increase Purchase Intention Repeat.
Co-Authors Kumba Digdowiseiso Silvia Hanisa Vivia Hanisa