Journal of Social Science
Vol. 5 No. 2 (2024): Journal of Social Science

RETRACTED : The Effect of Store Atmosphere, Advertising and Word of Mouth on Customer Repurchase Interest at KFC in Margonda Depok

Silvia Hanisa (Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Nasional)
Resti Hardini (Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Nasional)
Kumba Digdowiseiso (Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Nasional)

Article Info

Publish Date
17 May 2024

Abstract

This study aims to analyze the influence of store atmosphere, advertising and word of mouth variables on the interest in repurchasing customers at KFC in Depok Margonda. This study uses primary data obtained from the distribution of questionnaires as many as 100 KFC customers in Margonda Depok with multiple linear regression methods that are processed using SPSS version 24.0 software. The results of this study indicate that between store atmosphere, advertising and word of mouth have a positive and significant effect on the interest in repurchasing customers at KFC in Depok Margonda.

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Journal Info
Journal of Social Science
Website

Abbrev

jsss

Publisher

Syntax Corporation Indonesia

Subject

Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Description

The Journal of Social Science provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of social sciences, ranging from Management, Economics, ...