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All Journal Journal of Social Science Journal of Social Science
Kumba Digdowiseiso
Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Nasional
Religion Humanities Chemistry Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences Other

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RETRACTED : The Influence of Store Atmosphere, Location and Image of Mere on Dunkin Donuts Repurchase Interest in Pasar Minggu Vivia Hanisa; Resti Hardini; Kumba Digdowiseiso
Journal of Social Science 482-488
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v5i2.795

Abstract

This study aims to analyze the influence of Store Atmosphere, Location and Brand Image on Repurchase Interest in the Sunday Market. This study uses primary data obtained from the distribution of questionnaires of 100 Dunkin Donuts respondents at the Pasar Minggu using Multiple Linear Regression processed using the SPSS method version 24.0. The results showed that between Store Atmosphere, Location, and Brand Image had a positive and significant effect on the Interest in Repurchasing Dunkin Donuts Products in the Pasar Minggu. There is a positive and significant influence between Store Atmosphere, Location and Brand Image on Dunkin Donuts Repurchase Intention at Pasar Minggu. There is a positive and significant influence between Store Atmosphere, Location, and Brand Image on Dunkin Donuts Repurchase Intention in the Sunday Market shows that the better Store Atmosphere, Location, and Brand Image are important parts to increase Purchase Intention Repeat.
RETRACTED : The Influence of Brand Image, Celebrity Endorser and Price Perception pn The Purchase Decision of Yamaha Mio Motorcycles Nurwin Sjoekri; Hery Krisnandi; Kumba Digdowiseiso
Journal of Social Science 489-495
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v5i2.796

Abstract

This research was aimed for knowing: (1) the influence of brand image towards buying decision of brand Yamaha Mio Motorcycle, (2) the influence of celebrity endorser towards buying decision of brand Yamaha Mio Motorcycle, (3) the influence of price perception towards buying decision of brand Yamaha Mio Motorcycle and (4) the influence of brand image, celebrity endorser and price perception towards buying decision of brand Yamaha Mio Motorcycle. This research used quantitative approach by applying survey method. This research used purposive sampling or took the samples based on specific characteristics. The samples of this research were 100 buyers of Yamaha Mio Motorcycle Branch Tanah Kusir Jakarta. Data collection techniques using questionnaires that have been tested for validity and reliability. Data analysis techniques used to answer the hypothesis is multiple regression. Yamaha is expected to keep attention to the level of consumer confidence in selebiriti as representative of Yamaha Mio. To increase consumer confidence for example by increasing the use of celebrities who have credibility and high popularity and favored by many consumers, so that later will form a good image in the minds of consumers of the product and make purchasing decisions.
RETRACTED : The Effect of Store Atmosphere, Advertising and Word of Mouth on Customer Repurchase Interest at KFC in Margonda Depok Silvia Hanisa; Resti Hardini; Kumba Digdowiseiso
Journal of Social Science 461-470
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v5i2.791

Abstract

This study aims to analyze the influence of store atmosphere, advertising and word of mouth variables on the interest in repurchasing customers at KFC in Depok Margonda. This study uses primary data obtained from the distribution of questionnaires as many as 100 KFC customers in Margonda Depok with multiple linear regression methods that are processed using SPSS version 24.0 software. The results of this study indicate that between store atmosphere, advertising and word of mouth have a positive and significant effect on the interest in repurchasing customers at KFC in Depok Margonda.
RETRACTED : The Effect of Store Atmosphere, Advertising and Word of Mouth on Customer Repurchase Interest at KFC in Margonda Depok Silvia Hanisa; Resti Hardini; Kumba Digdowiseiso
Journal of Social Science Vol. 5 No. 2 (2024): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v5i2.791

Abstract

This study aims to analyze the influence of store atmosphere, advertising and word of mouth variables on the interest in repurchasing customers at KFC in Depok Margonda. This study uses primary data obtained from the distribution of questionnaires as many as 100 KFC customers in Margonda Depok with multiple linear regression methods that are processed using SPSS version 24.0 software. The results of this study indicate that between store atmosphere, advertising and word of mouth have a positive and significant effect on the interest in repurchasing customers at KFC in Depok Margonda.
RETRACTED : The Influence of Store Atmosphere, Location and Image of Mere on Dunkin Donuts Repurchase Interest in Pasar Minggu Vivia Hanisa; Resti Hardini; Kumba Digdowiseiso
Journal of Social Science Vol. 5 No. 2 (2024): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v5i2.795

Abstract

This study aims to analyze the influence of Store Atmosphere, Location and Brand Image on Repurchase Interest in the Sunday Market. This study uses primary data obtained from the distribution of questionnaires of 100 Dunkin Donuts respondents at the Pasar Minggu using Multiple Linear Regression processed using the SPSS method version 24.0. The results showed that between Store Atmosphere, Location, and Brand Image had a positive and significant effect on the Interest in Repurchasing Dunkin Donuts Products in the Pasar Minggu. There is a positive and significant influence between Store Atmosphere, Location and Brand Image on Dunkin Donuts Repurchase Intention at Pasar Minggu. There is a positive and significant influence between Store Atmosphere, Location, and Brand Image on Dunkin Donuts Repurchase Intention in the Sunday Market shows that the better Store Atmosphere, Location, and Brand Image are important parts to increase Purchase Intention Repeat.
RETRACTED : The Influence of Brand Image, Celebrity Endorser and Price Perception pn The Purchase Decision of Yamaha Mio Motorcycles Nurwin Sjoekri; Hery Krisnandi; Kumba Digdowiseiso
Journal of Social Science Vol. 5 No. 2 (2024): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v5i2.796

Abstract

This research was aimed for knowing: (1) the influence of brand image towards buying decision of brand Yamaha Mio Motorcycle, (2) the influence of celebrity endorser towards buying decision of brand Yamaha Mio Motorcycle, (3) the influence of price perception towards buying decision of brand Yamaha Mio Motorcycle and (4) the influence of brand image, celebrity endorser and price perception towards buying decision of brand Yamaha Mio Motorcycle. This research used quantitative approach by applying survey method. This research used purposive sampling or took the samples based on specific characteristics. The samples of this research were 100 buyers of Yamaha Mio Motorcycle Branch Tanah Kusir Jakarta. Data collection techniques using questionnaires that have been tested for validity and reliability. Data analysis techniques used to answer the hypothesis is multiple regression. Yamaha is expected to keep attention to the level of consumer confidence in selebiriti as representative of Yamaha Mio. To increase consumer confidence for example by increasing the use of celebrities who have credibility and high popularity and favored by many consumers, so that later will form a good image in the minds of consumers of the product and make purchasing decisions.
Co-Authors Hery Krisnandi Nurwin Sjoekri Resti Hardini Silvia Hanisa Vivia Hanisa