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The Role of Mass Media in The Emergence of Deviant Behavior in Society Lianda Rachmadany Sinaga; Ayu Larasati
Jurnal Indonesia Sosial Sains Vol. 5 No. 04 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i04.1079

Abstract

One of the primary studies in the sociology of communication is the influence of mass communication in society. Media is a communication transmitter or "channel" that includes newspapers, magazines, radio, television, movies, posters, and banners. The medium can be used and received by the communicator, but the medium can affect more than one communicator. This can affect many communicants regardless of the number of communicators; this means if a communicator uses any of the mentioned mediums, they can easily influence the behaviour of society as a whole. Behaviour change can have positive and negative impacts, which is why learning or understanding the role of mass media in communication is very important. There are many cases where the use of mass media can lead to deviant actions. Deviant actions that appear more often today will involve the mass media, meaning that the mass media has a significant influence. The impact of mass media can be seen in our daily lives, and mass media has become a basic need of human society as a whole. With mass media incorporated into everyday life, any information can be gathered. Such information can be the difference between a positive impact and a negative impact, it all depends on the user (communicator). This journal will focus on how mass media can trigger deviant societal actions and how to overcome them.
EDUKASI GIZI DAN OLAHRAGA UNTUK MENGATASI OBESITAS POLISI NASIONAL TIMOR LESTE Mury Kuswari; Rilla Gantino; Wahyuddin Wahyuddin; Nuraini Diah Novianti; Lianda Rachmadany Sinaga; Marcos Salgario Deo Da Silva; Jeny Palulun
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 6 (2024): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i6.27478

Abstract

Abstrak: Obesitas merupakan masalah serius yang berdampak pada kesehatan, kebugaran, dan produktivitas kerja, termasuk di kalangan aparat kepolisian. Perlu upaya untuk mengatasi permasalahan ini melalui edukasi gizi dan olahraga yang menjadi solusi penting. Polisi Nasional Timor Leste merupakan salah satu insitusi yang memperhatikan status gizi pegawainya agar tidak berlebih. Program edukasi gizi bertujuan untuk meningkatkan pemahaman tentang pola makan dengan konsep gizi seimbang dan edukasi aktivitas fisik yang teratur dan terstruktur agar dapat menjaga kebugaran tubuh dan mengatasi permasalahan obesitas pekerja. Kegiatan dilakukan pada bulan Juli tahun 2024 di Kantor Pusat Kepolisian Timor Leste dan diikuti oleh 117 polisi. Kegiatan dimulai dengan memberikan edukasi gizi seimbang, dilanjutkan dengan edukasi dan praktek olahraga serta pengukuran berat badan, lingkar perut serta konsultasi gizi. Hasil kegiatan pengabdian menunjukkan adanya peningkatan pengetahuan gizi dan olahraga polisi Timor Leste sebesar 38,7 poin sebelum dan setelah kegiatan. Kegiatan pengabdian ini diharapkan menjadi dasar awal untuk merancang program yang lebih spesifik dan berkelanjutan untuk polisi Timor Leste agar memiliki tubuh ideal dan lebih produktif.Abstract: Obesity was a serious issue that impacted health, fitness, and work productivity, including among law enforcement officers. Efforts were necessary to address this issue through nutrition education and exercise, which served as key solutions. The National Police of Timor Leste was one of the institutions that paid attention to the nutritional status of its staff to prevent excess weight. The nutrition education program aimed to enhance understanding of balanced diet concepts, alongside structured and regular physical activity education to maintain fitness and address employee obesity. The activities were conducted in July 2024 at the Timor Leste Police Headquarters and were attended by 117 officers. The program began with balanced nutrition education, followed by exercise education and practice, as well as weight, waist circumference measurements, and nutrition consultations. The results of this service activity were improved knowledge of police officer 38,7 before and after education activities. The activities expected to provide a foundation for designing more specific and sustainable programs for Timor Leste police officers to achieve ideal body conditions and improved productivity. 
The Role of Mass Media in The Emergence of Deviant Behavior in Society Lianda Rachmadany Sinaga; Ayu Larasati
Jurnal Indonesia Sosial Sains Vol. 5 No. 04 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i04.1079

Abstract

One of the primary studies in the sociology of communication is the influence of mass communication in society. Media is a communication transmitter or "channel" that includes newspapers, magazines, radio, television, movies, posters, and banners. The medium can be used and received by the communicator, but the medium can affect more than one communicator. This can affect many communicants regardless of the number of communicators; this means if a communicator uses any of the mentioned mediums, they can easily influence the behaviour of society as a whole. Behaviour change can have positive and negative impacts, which is why learning or understanding the role of mass media in communication is very important. There are many cases where the use of mass media can lead to deviant actions. Deviant actions that appear more often today will involve the mass media, meaning that the mass media has a significant influence. The impact of mass media can be seen in our daily lives, and mass media has become a basic need of human society as a whole. With mass media incorporated into everyday life, any information can be gathered. Such information can be the difference between a positive impact and a negative impact, it all depends on the user (communicator). This journal will focus on how mass media can trigger deviant societal actions and how to overcome them.
Peran Komunikasi Terpadu dalam Membangun Loyalitas Konsumen Larasati, Ayu; Cahyani, Nani; Roring, Franky P.; Heriyanti, Heriyanti; Rachmadany, Lianda
Jurnal Impresi Indonesia Vol. 4 No. 9 (2025): Indonesian Impression Journal (JII)
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v4i9.7001

Abstract

Di era persaingan pasar yang semakin kompleks dan dinamis, loyalitas konsumen telah menjadi aset kritis bagi kelangsungan hidup dan pertumbuhan bisnis. Namun, tantangan utama yang dihadapi perusahaan adalah fragmentasi saluran komunikasi dan ketidakkonsistenan pesan yang dapat melemahkan identitas merek serta mengurangi efektivitas upaya pemasaran dalam membangun hubungan jangka panjang dengan konsumen. Penelitian ini bertujuan untuk menganalisis secara mendalam peran komunikasi pemasaran terpadu dalam membangun loyalitas konsumen yang berkelanjutan. Komunikasi pemasaran terpadu (Integrated Marketing Communications/IMC) merupakan pendekatan strategis yang menyatukan berbagai bentuk komunikasi, termasuk iklan, promosi penjualan, hubungan masyarakat, pemasaran langsung, serta media digital, dengan tujuan menyampaikan pesan merek yang konsisten dan sinergis kepada konsumen. Pendekatan ini tidak hanya berfokus pada penyampaian informasi, tetapi juga pada penciptaan pengalaman merek yang kohesif dan relevan. Loyalitas konsumen sendiri menjadi aspek krusial dalam mempertahankan keberlangsungan bisnis di tengah persaingan pasar yang semakin ketat. Konsumen yang loyal cenderung memiliki kecenderungan untuk melakukan pembelian berulang, menunjukkan komitmen terhadap merek, dan bahkan secara sukarela merekomendasikan produk atau layanan kepada orang lain. Berdasarkan hasil kajian, ditemukan bahwa penerapan komunikasi pemasaran terpadu secara efektif mampu meningkatkan kesadaran merek (brand awareness), memperkuat citra dan persepsi merek di benak konsumen, serta membangun hubungan emosional yang kuat antara merek dan konsumen. Faktor-faktor ini secara langsung maupun tidak langsung memberikan kontribusi positif terhadap pembentukan dan penguatan loyalitas konsumen dalam jangka panjang.
The Role of Mass Media in The Emergence of Deviant Behavior in Society Sinaga, Lianda Rachmadany; Larasati, Ayu
Jurnal Indonesia Sosial Sains Vol. 5 No. 04 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i04.1079

Abstract

One of the primary studies in the sociology of communication is the influence of mass communication in society. Media is a communication transmitter or "channel" that includes newspapers, magazines, radio, television, movies, posters, and banners. The medium can be used and received by the communicator, but the medium can affect more than one communicator. This can affect many communicants regardless of the number of communicators; this means if a communicator uses any of the mentioned mediums, they can easily influence the behaviour of society as a whole. Behaviour change can have positive and negative impacts, which is why learning or understanding the role of mass media in communication is very important. There are many cases where the use of mass media can lead to deviant actions. Deviant actions that appear more often today will involve the mass media, meaning that the mass media has a significant influence. The impact of mass media can be seen in our daily lives, and mass media has become a basic need of human society as a whole. With mass media incorporated into everyday life, any information can be gathered. Such information can be the difference between a positive impact and a negative impact, it all depends on the user (communicator). This journal will focus on how mass media can trigger deviant societal actions and how to overcome them.
Co-Authors Ayu Larasati Ayu Larasati Heriyanti Heriyanti, Heriyanti Jeny Palulun Marcos Salgario Deo Da Silva Mury Kuswari Nani Cahyani Nuraini Diah Novianti RILLA GANTINO Roring, Franky P. Wahyuddin, Wahyuddin