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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat JAIM (Jurnal Abdi Masyarakat) Economics Development Analysis Journal
Sahra Dwi Irma Rosida
Universitas Bojonegoro
Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Public Health Social Sciences Other

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PENINGKATAN NILAI JUAL PRODUK OLAHAN LOKAL UMKM MELALUI INOVASI KEMASAN DAN BRANDING DI DESA TULUNGAGUNG-MALO KABUPATEN BOJONEGORO Reza Anggapratama; Roghib Afnani; Sahra Dwi Irma Rosida; Siti Nur Rohmah; Ricki Yoga Saputra; Nur Rahma Anggun Hidayati; Muhammad Al Gufron; Esti Nur Fadila
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 4 (2024): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i4.1221-1226

Abstract

UMKM keripik singkong ibu Mudzakir membutuhkan bantuan dalam mengatasi banyak masalah, termasuk rendahnya pemanfaatan inovasi maju. Tujuan pengabdian masyarakat perlu adanya informasi lebih lanjut mengenai inovasi kemasan dan branding dalam memperkenalkan barang kepada pembeli. Pelaku UMKM keripik singkong ibu Mudzakir masih fokus pada penjualan namun harus melakukan inovasi kemasan dan branding dengan baik. Metode pengabdian masyarakat meliputi persiapan, tahap pelaksanaan dan evaluasi. Hasil pengabdian masyarakat yakni membantu memberikan solusi kegiatan pengabdian masyarakat yang meliputi sosialisasi dan pelatihan strategi inovasi kemasan dan branding produk UMKM keripik singkong ibu Mudzakir untuk menunjang stabilitas usaha dan memperluas jangkauan pasar. Pelaku UMKM keripik singkong ibu Mudzakir menunjukkan senang dengan materi yang dipaparkan. Mereka memperluas perhatian akan pentingnya inovasi kemasan dan branding sebagai pedoman pada produk yang dibuat dan persiapan pembuatan branding dengan Canva. Dengan berlatih secara langsung dan memperluas kemampuan dalam inovasi kemasan dan branding yang menarik sesuai keinginan agar konsumen loyal terhadap produk yang dibuat.
INOVASI STRATEGI PENJUALAN ONLINE DAN SISTEM KEUANGAN DIGITAL PADA UMKM KERUPUK CAK NAN MELALUI PENDEKATAN DESIGN THINKING Sutrisno; Retno Muslinawati; Elsi Dwi Septiani; Sahra Dwi Irma Rosida
Jurnal Abdi Masyarakat Vol. 9 No. 2 (2026): Jurnal Abdi Masyarakat Mei 2026
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v9i2.7436

Abstract

The Cak Nan Crackers MSME in Padangan District, Bojonegoro Regency, has significant economic potential but still faces obstacles in digital marketing and financial management, such as the lack of a brand identity, limited marketplace utilization, and unstructured financial records. This mentoring activity aims to increase the competitiveness of MSMEs through innovative online sales strategies and the implementation of a simple digital financial system with a Design Thinking approach. The mentoring method is carried out in a participatory manner through the stages of empathize, define, ideate, prototype, and test to produce solutions that suit the needs and capacities of partners. The mentoring results show improvements in branding and marketing aspects through the creation of logos, packaging stickers, product photos, and the opening of Shopee and social media accounts, as well as increased partner awareness in maintaining financial records using simple digital applications as a first step towards a more measurable and sustainable business.
Analysis of the Work Motives of Wonocolo Traditional Oil Miners Joko Hadi Susilo; Hartiningsih Astuti; Jennifer Kasanda Sesabo; Sahra Dwi Irma Rosida; Dimas Surya Atmaja
Economics Development Analysis Journal Vol. 15 No. 1 (2026): Economics Development Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/edaj.v15i1.42417

Abstract

This study aims to analyze the influence of physical environmental factors (geosite) and cultural environmental factors (culturesite) on the work motivation of traditional oil miners in Wonocolo Village, Bojonegoro Regency in 2025. This research is motivated by the unique characteristics of Wonocolo traditional oil mining which is still managed traditionally and is a historical legacy from the Dutch era. In addition, the issue of developing geosites, geoparks, and sustainable economic transformation is currently an important concern in local resource-based regional development. The research subjects were traditional oil miners who were still actively working and directly involved in the production process. The study used a descriptive quantitative approach with data collection techniques through closed questionnaires using a Likert scale. The research sample was determined using the snowball sampling technique considering the informal characteristics of workers. Data analysis was carried out using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with the help of WarpPLS software. The results of the study show that geosites have a negative and significant effect on work motivation, which indicates that increasing public awareness of the geological value and potential for regional development encourages reduced dependence on mining activities as the main livelihood. However, this condition does not necessarily make people leave their jobs as miners due to limited alternative jobs and household economic considerations. Meanwhile, culturesite does not have a significant effect on work motivation, which shows that cultural values and mining traditions have not become a dominant factor in people's decisions to work as miners. These findings indicate that economic motives are still the primary consideration for people in maintaining employment in the traditional mining sector. This research contributes to the development of geosite and culturesite-based development economic studies, and has important implications for the formulation of Wonocolo area management policies towards a more sustainable local economic transformation through the development of geotourism and alternative economies based on local potential.
Co-Authors Dimas Surya Atmaja Elsi Dwi Septiani Esti Nur Fadila Hartiningsih Astuti Jennifer Kasanda Sesabo Muhammad Al Gufron Nur Rahma Anggun Hidayati Retno Muslinawati Reza Anggapratama Ricki Yoga Saputra Roghib Afnani Siti Nur Rohmah Susilo, Joko Hadi Sutrisno Sutrisno