Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan Economics and Business Journal Journal of Management, Entrepreneurship and Tourism
Pahrudin Pahrudin
Universitas Hamzanwadi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Analisis Strategi Pengembangan Usaha Dalam Meningkatkan Pendapatan Pada Industri Konveksi UP. Busana Butik Gina Agustina; Riski Yatul Fitri; Rodi Al-Farizi; Solihun As'ari Ahyan; Pahrudin Pahrudin
Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan Vol 10 No 4 (2024): Desember
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jhm.v10i4.34257

Abstract

This study aims to analyze business development strategies in increasing revenue in the convection industry of UP. Busana Butik. In an effort to compete in a dynamic market and face various challenges such as fluctuations in raw material prices, intense competition, and rapid changes in fashion trends, companies need to implement effective and efficient strategies. The research method used was qualitative with a descriptive approach carried out through observation, interviews and documentation to explain the research object directly. The steps in this study were carried out systematically through the SWOT analysis method to identify the strengths, weaknesses, opportunities, and threats faced by the company. Data was collected through interviews with the person in charge, head of production division and employees, as well as direct observation in the field. Based on internal and external analysis confirmed through SWOT analysis, UP Butik Fashion is in quadrant I, which indicates an aggressive position where the company can use its opportunities and strengths to attract more customers and increase revenue to maintain this aggressive position. UP. Butik Fashion can improve the quality of its products to produce durable and high-quality goods, expand promotional strategies to reach a wider audience, follow rapidly increasing demand, improve operational efficiency and reduce production costs through cooperation with the supply chain, continue to conduct market research and follow the latest trends, and provide job opportunities for experts in the field of convection. Thus, these strategies are expected to help UP. Butik Fashion achieve more significant growth in the convection industry.
Entrepreneurship Education, Entrepreneurial Competence, Business Strategy, and Technology Access as Determinants of MSME Success in West Nusa Tenggara, Indonesia Muh Fahrurrozi; Yuni Artika; Pahrudin Pahrudin
JMET: Journal of Management Entrepreneurship and Tourism Vol. 4 No. 1 (2026): January, Journal of Management, Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v4i1.271

Abstract

Micro, small, and medium enterprises (MSMEs) play a strategic role in fostering employment, economic growth, and community welfare. However, many MSMEs in developing regions continue to face challenges related to limited entrepreneurial education, insufficient competence, weak business strategies, and suboptimal utilization of technology. This study aims to analyze the influence of entrepreneurship education, entrepreneurial competence, business strategy, and technology access on MSME success in West Nusa Tenggara, Indonesia. This research applied a quantitative explanatory survey design with a total sample of 204 MSME owners selected through simple random sampling. Data were collected through questionnaires and Google Forms and analyzed using multiple linear regression. Findings reveal that entrepreneurship education, competence, business strategy, and technology access significantly and positively affect MSME success, both partially and simultaneously. These results highlight the importance of strengthening human capital development, strategic orientation, and digital adoption to improve MSME performance and sustainability. The study contributes to the growing literature on MSME development and provides practical insights for policymakers and business practitioners to formulate effective empowerment strategies.
Strategic Transformation of MSMEs in East Lombok Regency in Utilizing Social Media and Instant Messaging as Digital Promotional Tools Pina Ania Putri; Danang Prio Utomo; Pahrudin Pahrudin
Economics and Business Journal (ECBIS) Vol. 4 No. 6 (2026)
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i6.544

Abstract

Digital transformation has become a strategic necessity for Micro, Small, and Medium-Sized Enterprises to maintain relevance in a rapidly evolving market. However, the rapid growth of business units in East Lombok Regency has not been matched by optimal technological utilization, resulting in a phenomenon of superficial digitalization where social media and instant messaging accounts remain passive communication tools lacking integrated promotional strategies. This study aims to analyze the strategic transformation of business actors in Sikur District in utilizing social media and instant messaging as digital promotion tools. Employing a descriptive qualitative approach, data were collected through technical triangulation, including digital observation, documentation, and in-depth interviews with fifteen micro-entrepreneurs in the trade and creative industry sectors. The results reveal that digital transformation forms a unique adaptation spectrum, where younger business actors undertake rapid digital migration as a reactive response to physical market stagnation. This research synthesizes a new model termed the Visual-Relational Funnel, which is a marketing flow that combines the power of visual stimulation on social media such as TikTok, Instagram, and Facebook as a traffic generator, with the depth of personal relationships on WhatsApp as a transaction conversion space. The concept of Digital Silaturahmi was identified as a decisive factor in building local customer trust, effectively securing organic transactions. Despite the positive impact, this study identifies a second-wave digital divide, characterized by limited device capacity and content creation barriers, that threatens the competitiveness of local business units. This research recommends a shift in government policy from physical infrastructure assistance toward content-oriented creative literacy mentoring for business sustainability.
Co-Authors Danang Prio Utomo Gina Agustina Muh. Fahrurrozi Pina Ania Putri Riski Yatul Fitri Rodi Al-Farizi Solihun As'ari Ahyan Yuni Artika