Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan Journal of Management, Entrepreneurship and Tourism
Pahrudin Pahrudin
Universitas Hamzanwadi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Strategi Pengembangan Usaha Dalam Meningkatkan Pendapatan Pada Industri Konveksi UP. Busana Butik Gina Agustina; Riski Yatul Fitri; Rodi Al-Farizi; Solihun As'ari Ahyan; Pahrudin Pahrudin
Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan Vol 10 No 4 (2024): Desember
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jhm.v10i4.34257

Abstract

This study aims to analyze business development strategies in increasing revenue in the convection industry of UP. Busana Butik. In an effort to compete in a dynamic market and face various challenges such as fluctuations in raw material prices, intense competition, and rapid changes in fashion trends, companies need to implement effective and efficient strategies. The research method used was qualitative with a descriptive approach carried out through observation, interviews and documentation to explain the research object directly. The steps in this study were carried out systematically through the SWOT analysis method to identify the strengths, weaknesses, opportunities, and threats faced by the company. Data was collected through interviews with the person in charge, head of production division and employees, as well as direct observation in the field. Based on internal and external analysis confirmed through SWOT analysis, UP Butik Fashion is in quadrant I, which indicates an aggressive position where the company can use its opportunities and strengths to attract more customers and increase revenue to maintain this aggressive position. UP. Butik Fashion can improve the quality of its products to produce durable and high-quality goods, expand promotional strategies to reach a wider audience, follow rapidly increasing demand, improve operational efficiency and reduce production costs through cooperation with the supply chain, continue to conduct market research and follow the latest trends, and provide job opportunities for experts in the field of convection. Thus, these strategies are expected to help UP. Butik Fashion achieve more significant growth in the convection industry.
Entrepreneurship Education, Entrepreneurial Competence, Business Strategy, and Technology Access as Determinants of MSME Success in West Nusa Tenggara, Indonesia Muh Fahrurrozi; Yuni Artika; Pahrudin Pahrudin
JMET: Journal of Management Entrepreneurship and Tourism Vol. 4 No. 1 (2026): January, Journal of Management, Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v4i1.271

Abstract

Micro, small, and medium enterprises (MSMEs) play a strategic role in fostering employment, economic growth, and community welfare. However, many MSMEs in developing regions continue to face challenges related to limited entrepreneurial education, insufficient competence, weak business strategies, and suboptimal utilization of technology. This study aims to analyze the influence of entrepreneurship education, entrepreneurial competence, business strategy, and technology access on MSME success in West Nusa Tenggara, Indonesia. This research applied a quantitative explanatory survey design with a total sample of 204 MSME owners selected through simple random sampling. Data were collected through questionnaires and Google Forms and analyzed using multiple linear regression. Findings reveal that entrepreneurship education, competence, business strategy, and technology access significantly and positively affect MSME success, both partially and simultaneously. These results highlight the importance of strengthening human capital development, strategic orientation, and digital adoption to improve MSME performance and sustainability. The study contributes to the growing literature on MSME development and provides practical insights for policymakers and business practitioners to formulate effective empowerment strategies.
Co-Authors Gina Agustina Muh. Fahrurrozi Riski Yatul Fitri Rodi Al-Farizi Solihun As'ari Ahyan Yuni Artika