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All Journal JKMS : Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi JITER-PM (Jurnal Inovasi Terapan - Pengabdian Masyarakat)
Ade Irda Savitri
Unknown Affiliation
Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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KOMUNIKASI TERAPEUTIK ANTARA TERAPIS DENGAN PASIEN AUTIS MENGGUNAKAN TEKNIK SMART ABA DI PUSAT TERAPI ANAK AUTIS CEMERLANG PEKANBARU Ade Irda Savitri; Noor Efni Salam; Yasir Yasir
Jurnal Ilmu Komunikasi Vol 9, No 2 (2020)
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35967/jkms.v9i2.7440

Abstract

Pemanfaatan Teknologi Kesehatan Digital untuk Meningkatkan Kapasitas Kader Posyandu dan Masyarakat Trisnadoli, Anggy; Lestari, Indah; Savitri, Ade Irda; Winda, Desy; Utari, Mona Dewi
JITER-PM (Jurnal Inovasi Terapan - Pengabdian Masyarakat) Vol. 3 No. 4 (2025): JITER-PM
Publisher : Politeknik Caltex Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35143/jiter-pm.v3i4.6782

Abstract

Perkembangan teknologi digital telah membuka peluang besar dalam peningkatan mutu layanan kesehatan masyarakat, termasuk di tingkat Posyandu. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk memperkuat kapasitas kader Posyandu dan masyarakat dalam memanfaatkan teknologi kesehatan digital guna mendukung kemandirian digital di bidang kesehatan. Kegiatan dilaksanakan melalui kolaborasi antara dosen Politeknik Caltex Riau (PCR) dan STIKes Pekanbaru Medical Center (PMC) di Posyandu Menjadi Bunga Keluarga, Kecamatan Senapelan, Kota Pekanbaru. Melalui tahapan persiapan, penyuluhan, pelatihan teknis, pendampingan, serta evaluasi, kegiatan ini berhasil meningkatkan literasi digital dan keterampilan kader dalam menggunakan aplikasi BiBu (Bidan dan Ibu) untuk pencatatan, pelaporan, dan komunikasi layanan kesehatan secara lebih efisien. Hasil pelaksanaan menunjukkan peningkatan kepercayaan diri kader dalam menggunakan teknologi serta penguatan sinergi antara perguruan tinggi, tenaga kesehatan, dan masyarakat dalam mewujudkan transformasi digital di layanan kesehatan berbasis komunitas
Strategi Komunikasi Institusional: Model Implementatif Pembangunan Reputasi dan Daya Saing Politeknik Vokasi Roni Setia Nugraha; Prayitno, Edi Tri; Ade Irda Savitri
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.6650

Abstract

Achieving superior institutional accreditation places a university in a new strategic phase that demands more focused and sustainable communication management. This study analyzes the communication strategy of Politeknik Caltex Riau after gaining superior accreditation and explores the role of communication in building reputation and competitiveness within vocational higher education. Using a qualitative case study approach, data were collected through in-depth interviews with key informants, observation of communication practices, and analysis of institutional documents and digital content. Thematic analysis was applied to identify patterns and meanings in the strategies used. The findings show a shift in communication orientation from promotional activities to a reputation-based approach grounded in performance evidence and institutional values. The post-accreditation strategy is supported by the internalization of IDEAL values in internal communication, consistent institutional identity management, strategic use of digital media as the institution’s main representation, and strengthened external relations and stakeholder collaboration. This integrated approach contributes to increased public trust and improved stakeholder perceptions. The study concludes that communication after superior accreditation functions as a strategic tool for enhancing reputation and competitiveness in vocational higher education. These findings offer both practical and conceptual insights to guide the development of institutional communication strategies in similar educational settings.
Co-Authors Anggy Trisnadoli Desy Winda Efni Noor Salam Indah Lestari, Indah Mona Dewi Utari Prayitno, Edi Tri Roni Setia Nugraha Yasir Yasir