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All Journal Jurnal Nusantara Berbakti Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Iasa Nur Firdausi
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

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Pengaruh Perceived External Prestige, Pay Satisfaction, dan Work Pressure Terhadap Employee Performance PT Pelindo Daya Sejahtera Iasa Nur Firdausi; Nirawati, Lia
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1290

Abstract

In increasing the likelihood of success, the company needs to maintain the good image of the company in order to increase the confidence of external parties in fulfilling and carrying out tasks properly. Researchers tested one of the well-known companies in East Java, PT Pelindo Daya Sejahtera as the object of research because the company has a positive image, good salary satisfaction, and work pressure that can be used as parameters in the research to analyze the effect of perceived external prestige, pay satisfaction, and work pressure on employee performance at PT Pelindo Daya Sejahtera. In this study, quantitative descriptive methods were used in this study. The data collection method in this study was carried out by observation, interviews, questionnaires, and literature studies and data processing was carried out with the help of the SPSS 25 program. So obtained the results of the f test that has been carried out in this study then it can be concluded that perceived external prestige (X1), pay satisfaction (X2), and work pressure (X3) together have a significant effect on employee performance (Y) at PT Pelindo Daya Sejahtera. In addition, the results of the t test explain that perceived external prestige (X1) and work pressure (X3) have a significant effect on employee performance (Y) at PT Pelindo Daya Sejahtera. While the variable pay satisfaction (X2) does not have a significant effect on employee performance (Y) at PT Pelindo Daya Sejahtera.
Dampak Adanya Influencer Investor Serta Perilaku Fear Of Missing Out (FOMO) Terhadap Keputusan Pembelian Saham Di Indonesia Iasa Nur Firdausi; Lia Nirawati
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 1 No. 3 (2023): September: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v1i3.347

Abstract

In the digital era like today, investment itself can be interpreted as an activity of placing capital or wealth owned by someone with the reason to gain profits in the future. It is also not uncommon to find some investors who deliberately show the condition of their stock portfolio with the intention of providing guidance to the general public regarding the investment activities they have carried out. In general, an influencer investor provides educational narratives to his followers by providing an overview or even a visualization of their experiences in stock investing activities. Influencer investors often provide an overview of the amount of profits that have been obtained with persuasive narratives so that they can attract followers' interest in doing things similar to what the influencer investors did. It doesn't stop there, the decision to buy shares is often also based on the responses given by followers of other investor influencers. The response of an investor influencer follower often results in a persuasive share purchase decision. This is often also known as the condition of being trapped by an investor in a FOMO phenomenon or Fear of Missing Out.
Pentingnya Klasifikasi Customer Sebelum Melakukan Perancangan Strategi Digital Marketing Iasa Nur Firdausi; Siti Ning Farida
Jurnal Nusantara Berbakti Vol. 1 No. 3 (2023): Juli : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v1i3.154

Abstract

The failure of the digital marketing campaign at PT Lentera Alam Nusantara is the author's background for researching the best solutions before designing a digital marketing strategy. This research journal aims to measure and prove how important customer classification is as a basis for designing digital marketing strategies in the hope of minimizing campaign failures. The research was conducted descriptively using a qualitative approach to gather information and provide a detailed description of the phenomenon. The research findings prove that there is a significant positive influence on the results of strategy implementation after customer classification. Thus it can be interpreted that the author's hypothesis about the importance of customer classification before designing a digital marketing strategy at PT Lentera Alam Nusantara can be proven by the results of the research.
Co-Authors Lia Nirawati Lia Nirawati, Lia Siti Ning Farida