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Analisis Faktor-Faktor yang Mendorong Generasi Z Memulai Bisnis Sendiri Marsela Natalie Hutapea; Rizky Idaman Telaumbanua; Rizky Ramadha; Oscar Majeovan Basieta Surbakti; Jonatan Gerald; Austin Beyn Beril Jahran Saragih
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5821

Abstract

This study aims to analyze the factors that drive Generation Z to start their own businesses. Generation Z, born after 1996, tends to be more interested in creating business opportunities rather than working for established companies. This research uses a quantitative approach with a survey method targeting students in Indonesia. The independent variables in this study include internal factors such as entrepreneurial motivation and risk-taking attitudes, as well as external factors like the influence of technology, social support, and market opportunities. The results of the simple linear regression analysis show that these driving factors have a positive and significant impact on Generation Z's decision to start their own businesses, with an R² value of 39.5%. Family support, peer influence, and access to technology are critical factors that increase the likelihood of Generation Z engaging in entrepreneurship. This study suggests that policymakers and educational institutions should further support the development of entrepreneurship among young generations.
Peningkatan Efektivitas Komunikasi Vertikal: Pendekatan Analisis Terhadap Dinamika Interaksi di Perusahaan PT Pos Medan Hilma Harmen; Aprina Wati; Marsela Natalie Hutapea; Indah Permatasari Tambunan; Dina Aulia; Zsevta Samuel; Najwa Aulia Putri Hasibuan
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 2 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/5h3nhw07

Abstract

Vertical communication is the process of exchanging information, ideas, or instructions that occurs between various hierarchical levels or strata in an organization. This research aims to analyze and improve the effectiveness of vertical communication in the PT Pos Medan company environment through an analytical approach to the dynamics of interaction between hierarchical levels. Effective vertical communication is essential in ensuring the smooth flow of information and coordination within the organization. In this research, we use an analytical approach to understand communication patterns between management levels, identify factors inhibiting communication, and evaluate strategies that can improve collaboration and coordination between organizational levels.