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All Journal Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Inovatif Mahasiswa Manajemen
Danang Febrianto
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Religion Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Strategi Kampanye dan Branding Politik Anies Baswedan Melalui Instagram @Ubahbareng dalam Meraih Suara Generasi Z Danang Febrianto; Martini; Dian Alfia Purwandari
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 4 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i4.1669

Abstract

This research aims to find out what Anies Baswedan political campaign and branding strategy is through Instagram @ubahbareng in an effort to win the votes of generation z in the 2024, in this case the research focuses on the Instagram account @ubahbareng. The research period starts from November 2023 – Januari 2024 and takes place within the scope of ubah bareng. The method used in this research is descriptive qualitative with the aim of research being able to conduct more in-depth interviews with the ubah bareng team and students as representatives of generation z respondents. Apart from that, data collection techniques are carried out through observation, interviews, documentation, while data analysis techniques use data reduction, data presentation, drawing conclusions. The results of this research show that the campaign strategy carried out by Anies Baswedan and ubah bareng team is to create a space or forum that provides opportunities for the public to ask question directly, while in political branding it prioritizes the personality values of Anies Baswedan who prioritizes ideas and idea based politics. Generation Z offers new things in the way of political campaigning and providing space for aspirations, this is what ultimately becomes a concern for the younger generation to influence the decision to vote.
PENGARUH IKLAN DI MEDIA SOSIAL DAN POTONGAN HARGA (DISKON) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN BLIBLI.COM PADA PENGIKUT AKUN Twitter @bliblidotcom Danang Febrianto; Yosepha, Sri Yanthy
Jurnal Inovatif Mahasiswa Manajemen Vol 1 No 3 (2021): Jurnal Inovatif Mahasiswa Manajemen
Publisher : Feb Universitas Dirgantara Marsekal Suryadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35968/51jfdc84

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh iklan di media sosial dan potongan harga (diskon) terhadap keputusan pembelian keputusan konsumen blibli.com pada pengikut akun @bliblidotcom. Populasi dalam penelitian ini adalah konsumen yang menggunakan twitter dan sebagai pengikut akun twitter @bliblidotcom dengan minimal pernah melihat iklan serta potongan harga (diskon) yang diberikan blibli.com melalui media sosial twitter. Penelitian ini menggunakan sampel yang terdiri dari 100 responden. Hasil perhitungan koefisien determinasi sebesar 0,362. Hal ini menunjukan bahwa iklan di media sosial, dan potongan harga (diskon) mampu menjelaskan keputusan pembelian sebesar 36,2%. Sedangkan sisanya 63,8% dijelaskan oleh faktor lain yang tidak dibahas dalam penelitian ini.
Co-Authors Dian alfia Purwandari MARTINI Yosepha, Sri Yanthy