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All Journal Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) JURPIKAT (Jurnal Pengabdian Kepada Masyarakat)
Bayu Suriaatmaja Suwanda
IPB University
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pelatihan Cara Penyajian Makanan yang Baik dalam Upaya Peningkatan Kinerja Pemasaran Produk UMKM Warung Nasi Kota Bogor Sesar Husen Santosa; Heryudianto Vibowo; Agung Prayudha Hidayat; Ridwan Siskandar; Khoirul Aziz Husyairi; Bayu Suriaatmaja Suwanda; Annisa Rizkiriani
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol 5 No 2 (2024)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v5i2.1498

Abstract

Rice stalls are one of the Small and Medium Enterprises (SMEs) that have significantly contributed to efforts to improve the economy. This community service activity aims to increase the ability of SME rice stalls in Bogor to manage Good Food Production Methods (CPMB) to improve marketing performance. The results of the pre-test and post-test identification revealed three potential rice stalls. The evaluation results for the training activities showed that there were three possible rice stalls with the highest post-test results, namely the Pa de Umar rice stall (score 80.00), Kabita (score 73.33), and Selamat (score 70.00). Based on the three rice stalls above, selecting potential rice stalls for mentoring activities was carried out using the Bayes method, and the Pa de Umar Rice Stall was chosen with an alternative value of 4.40. Implementing the CPMB training is expected to increase the understanding and knowledge of Bogor City rice stall participants so that business actors can improve business performance and profits.
Pemanfaatan Fitur TikTok Affiliate sebagai Media Monetisasi bagi Kreator Beauty @Sheylanada untuk Pendapatan Digital Naura Vania Ramadhani; Bayu Suriaatmaja Suwanda
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i4.7155

Abstract

This study aims to analyze the utilization of TikTok Affiliate features as a monetization medium by beauty content creators, particularly on the account @sheylanada. This research employs a qualitative approach with a descriptive method, using data collection techniques such as observation, interviews, and documentation. The subjects consist of one key informant and three supporting informants who actively use TikTok Affiliate. The results indicate that TikTok Affiliate is effective as an additional source of income in the digital era, supported by marketing communication strategies based on the AIDA concept (Attention, Interest, Desire, Action) and content marketing theory. Creators utilize various features such as sound, hashtags, shopping links, and audience interaction to increase engagement and encourage purchasing decisions. Furthermore, honest product reviews, content consistency, and soft selling approaches play an important role in building audience trust. TikTok Affiliate can be considered a potential monetization strategy for beauty content creators.
Co-Authors Agung Prayudha Hidayat Heryudianto Vibowo Husyairi, Khoirul Aziz Naura Vania Ramadhani Ridwan Siskandar Rizkiriani, Annisa Sesar Husen Santosa