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All Journal JURNAL PETIK Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Nivedana : Jurnal Komunikasi dan Bahasa JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Sinergi International Journal of Communication Sciences Journal of Applied Science, Technology & Humanities
Bayu Suriaatmaja Suwanda
IPB University
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pelatihan Cara Penyajian Makanan yang Baik dalam Upaya Peningkatan Kinerja Pemasaran Produk UMKM Warung Nasi Kota Bogor Sesar Husen Santosa; Heryudianto Vibowo; Agung Prayudha Hidayat; Ridwan Siskandar; Khoirul Aziz Husyairi; Bayu Suriaatmaja Suwanda; Annisa Rizkiriani
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol 5 No 2 (2024)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v5i2.1498

Abstract

Rice stalls are one of the Small and Medium Enterprises (SMEs) that have significantly contributed to efforts to improve the economy. This community service activity aims to increase the ability of SME rice stalls in Bogor to manage Good Food Production Methods (CPMB) to improve marketing performance. The results of the pre-test and post-test identification revealed three potential rice stalls. The evaluation results for the training activities showed that there were three possible rice stalls with the highest post-test results, namely the Pa de Umar rice stall (score 80.00), Kabita (score 73.33), and Selamat (score 70.00). Based on the three rice stalls above, selecting potential rice stalls for mentoring activities was carried out using the Bayes method, and the Pa de Umar Rice Stall was chosen with an alternative value of 4.40. Implementing the CPMB training is expected to increase the understanding and knowledge of Bogor City rice stall participants so that business actors can improve business performance and profits.
Enchasing Production Planning and Inventory Management : A Quantitative Approachto Forecasting for Bottled Mineral Water Products at PT Arima Sesar Husen Santosa; Agung Prayudha Hidayat; Annisa Rizkiriani; Khoirul Aziz Husyairi; Bayu Suriaatmaja Suwanda
Journal of Applied Science, Technology & Humanities | JASTH Vol. 1 No. 3 (2024): June 2024
Publisher : Batrisya Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62535/2ey5ss36

Abstract

PT Arima is a company engaged in the production of bottled mineral water. The demand for bottled mineral water is experiencing fluctuations, with demand increasing at the end, so companies must carry out optimal production planning to avoid stock buildup. Production planning at PT Arima is carried out by identifying demand levels using quantitative forecasting methods, namely moving average (n = 3) and exponential smoothing (α = 0.05) to maintain optimal production levels and stock in the warehouse does not accumulate. The results of processing the level of forecasting accuracy using 12 months of demand data obtained using the moving average method showed that the production level = 39,733 boxes in January 2024. MAD = 3733.22; MSE = 21566024.78 and MAPE = 0.10. Based on the exponential smoothing method, the production level = 38,081 boxes in January 2024. MAD = 5773.50; MSE = 43466303 and MAPE = 0.15. Based on the results of comparing the MAPE values ​​of the two forecasting methods, the lowest MAPE value was obtained, namely the average method (n=3) of 0.10 with the production level of bottled mineral water to maintain optimal supply conditions in January 2024 of 39,733 boxes.
Pemanfaatan Fitur TikTok Affiliate sebagai Media Monetisasi bagi Kreator Beauty @Sheylanada untuk Pendapatan Digital Naura Vania Ramadhani; Bayu Suriaatmaja Suwanda
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i4.7155

Abstract

This study aims to analyze the utilization of TikTok Affiliate features as a monetization medium by beauty content creators, particularly on the account @sheylanada. This research employs a qualitative approach with a descriptive method, using data collection techniques such as observation, interviews, and documentation. The subjects consist of one key informant and three supporting informants who actively use TikTok Affiliate. The results indicate that TikTok Affiliate is effective as an additional source of income in the digital era, supported by marketing communication strategies based on the AIDA concept (Attention, Interest, Desire, Action) and content marketing theory. Creators utilize various features such as sound, hashtags, shopping links, and audience interaction to increase engagement and encourage purchasing decisions. Furthermore, honest product reviews, content consistency, and soft selling approaches play an important role in building audience trust. TikTok Affiliate can be considered a potential monetization strategy for beauty content creators.
Perancangan Strategi Digital Marketing Communication pada Instagram dan TikTok Agrowisata Desa Sukaresmi Hasya; Bayu Suriaatmaja Suwanda
Petik: Jurnal Pendidikan Teknologi Informasi Dan Komunikasi Vol. 12 No. 2 (2026): Volume 12 No 2 June 2026
Publisher : Pendidikan Teknologi Informasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31980/jvmxjg49

Abstract

Article History Received: 19 Mei 2026, Accepted: 5 Juni 2026, Published: 15 Juni 2026     Abstrak Perkembangan teknologi informasi dan media sosial mendorong perubahan strategi dalam komunikasi pemasaran, termasuk pada sektor pariwisata. Agrowisata Desa Sukaresmi memiliki potensi wisata yang beragam, namun belum didukung oleh strategi promosi digital yang terarah. Proyek ini bertujuan untuk merancang strategi digital marketing communication pada Agrowisata Desa Sukaresmi melalui platform Instagram dan TikTok dengan menggunakan model AIDA (attention, interest, desire, action). Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan Teknik pengumpulan data berupa wawancara, observasi, dan analisis dokumen. Wawancara dilakukan dengan pengelola Agrowisata Desa Sukaresmi untuk memperoleh informasi mengenai kondisi pemasaran digital yang sedang berjalan. Analisis yang dilakukan meliputi analisis target audiens, customer insight, kompetitor, SWOT, platform, keyword, content direction, serta objective dan KPI (key performance indicator). Hasil menunjukkan bahwa penerapan strategi digital marketing communication berbasis model AIDA dapat membantu meningkatkan efektivitas komunikasi pemasaran digital melalui penentuan target audiens dengan lebih spesifik, penyusunan positioning, dan pengukuran performa berdasarkan indikator digital. Strategi ini diharapkan dapat meningkatkan visibilitas Agrowisata Desa Sukaresmi serta mendukung pengembangan promosi wisata berbasis digital secara lebih terarah dan berkelanjutan Kata Kunci: Agrowisata; Digital Marketing Communication; Model AIDA; Promosi Digital    Abstract The development of digital technology and social media has encouraged changes in marketing communication strategies, including in the tourism sector. Sukaresmi Agrotourism Village has various tourism potentials, however it has not been supported by a well directed and optimal digital promotion strategy. This project aims to design a digital marketing communication strategy for Sukaresmi Agrotourism through Instagram and TikTok platforms using the AIDA model (attention, interest, desire, action). The research employed a descriptive qualitative approach with data collection techniques consisting of interviews, observations, and document analysis. Interview were conducted with the manager of Sukaresmi Agrotourism to obtain information regarding the current digital marketing conditions. The analyses carried out included target audience analysis, customer insight, competitor analysis, SWOT analysis, platform analysis, keyword analysis, content direction, as well as objective and KPI analysis. The results show that the implementation of an AIDA based digital marketing communication strategy can improve the effectiveness of digital marketing communication through more specific audience targeting, positioning development, and performance measurement based on digital indicators. This strategy is expected to increase the visibility of Sukaresmi Agrotourism and support the development of more directed and sustainable digital tourism promotion. Keyword: AIDA Model; Agrotourism; Digital Marketing Communication; Digital Promotion
Strategi Komunikasi Digital Cinox Media Network dalam Membangun Brand Awareness Layanan Internet Melalui Instagram Noviana Salsabila Putri; Bayu Suriaatmaja Suwanda
Petik: Jurnal Pendidikan Teknologi Informasi Dan Komunikasi Vol. 12 No. 2 (2026): Volume 12 No 2 June 2026
Publisher : Pendidikan Teknologi Informasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31980/e7v8t826

Abstract

Abstrak Perkembangan teknologi informasi mendorong meningkatnya kebutuhan masyarakat terhadap akses internet yang cepat dan stabil. Media sosial, khususnya Instagram, menjadi salah satu platform yang dimanfaatkan oleh perusahaan dalam membangun brand awareness. Penelitian ini bertujuan untuk menganalisis strategi komunikasi digital yang dilakukan oleh Cinox Media Network dalam upaya membangun brand awareness melalui Instagram. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara, observasi, dan dokumentasi. Analisis data dilakukan menggunakan teori komunikasi Lasswell yang meliputi aspek komunikator, pesan, saluran, komunikan, dan efek. Hasil penelitian menunjukkan bahwa meskipun tidak terdapat strategi komunikasi digital yang dirumuskan secara formal, Cinox Media Network tetap menjalankan praktik komunikasi yang konsisten melalui publikasi konten secara rutin serta didukung oleh alur produksi konten yang sistematis. Hal tersebut berkontribusi dalam mempertahankan brand awareness di kalangan audiens. Kata Kunci: Brand Awareness; Instagram; Komunikasi Digital; Layanan Internet; Media Sosial   Abstract The rapid development of information technology has increased public demand for fast and stable internet access. Social media, particularly Instagram, has become one of the platforms utilized by companies to build brand awareness. This study aims to analyze the digital communication strategy implemented by Cinox Media Network in building brand awareness through Instagram. This research employs a descriptive qualitative approach, with data collection techniques including interviews, observations, and documentation. The data analysis is conducted using Lasswell’s communication theory, which consists of communicator, message, channel, audience, and effect. The results show that although there is no formally structured digital communication strategy, Cinox Media Network consistently implements communication practices through regular content publication supported by a systematic content production process. These efforts contribute to maintaining brand awareness among the audience.. Keyword: Brand Awareness; Digital Communication; Instagram; Internet Service; Social Media
Digital Crime Report Classification Management Through the Cekrekening.id System at the Ministry of Communication and Informatics Lany Agustin; Bayu Suriaatmaja Suwanda
Sinergi International Journal of Communication Sciences Vol. 3 No. 4 (2025): November 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v3i4.922

Abstract

Digital financial activities in Indonesia have expanded rapidly and increased public dependence on online transactions across various platforms. The accelerated growth of digital services has improved efficiency and accessibility while exposing users to more complex forms of digital crime that include investment fraud, account impersonation, and phishing attempts. The government introduced the CekRekening.id platform to help the public verify and report bank accounts or e wallet numbers suspected of being involved in digital crime. This study examines the management of report classification within the platform and identifies operational challenges faced by the Electronic Transaction Complaint Services Team at the Ministry of Communication and Digital Affairs. The research was conducted through a three month internship that involved direct observation, active participation, and informal interviews with team members. The findings indicate that many users select inaccurate categories when submitting reports due to limited knowledge of digital crime types. Manual reclassification by the team becomes essential for maintaining verification accuracy but is hindered by incomplete narratives, insufficient evidence, and the absence of automated classification tools. The study highlights the importance of accurate categorization in strengthening case handling and supporting the identification of crime patterns. Recommendations include the integration of artificial intelligence, interface simplification, and improved digital literacy initiatives to enhance the overall effectiveness of the national digital crime reporting ecosystem.
PENERAPAN KERANGKA POACE DALAM INSTRUKSI KERJA PENGELOLAAN KONTEN INSTAGRAM: STUDI KASUS BUKA PROJECT Salman Salman Adhyaksa; Bayu Suriaatmaja Suwanda
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 2 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i2.2329

Abstract

Pertumbuhan media digital mendorong organisasi kreatif untuk mengembangkan sistem pengelolaan konten yang lebih terstruktur, terukur, dan responsif terhadap perubahan perilaku audiens. Dalam konteks persaingan yang semakin ketat, strategi pengelolaan konten tidak dapat lagi mengandalkan intuisi semata, tetapi membutuhkan instruksi kerja yang lebih jelas dan terarah agar setiap tahap produksi berjalan efektif serta sesuai dengan tujuan komunikasi yang telah ditetapkan. Penelitian ini bertujuan menganalisis penerapan kerangka POACE (Planning, Organizing, Actuating, Controlling, Evaluating) dalam instruksi kerja Social Media Officer (SMO) di Buka Project, sebuah agensi kreatif yang berfokus pada produksi konten digital. Metode penelitian menggunakan pendekatan kualitatif deskriptif dengan desain studi kasus melalui observasi partisipatif, wawancara informal dengan beberapa anggota tim, dan analisis dokumen yang dikumpulkan selama empat bulan masa magang. Hasil penelitian menunjukkan bahwa POACE membantu meningkatkan kualitas konten melalui standarisasi alur kerja, memperkuat koordinasi antardivisi, dan memastikan konsistensi gaya visual maupun frekuensi unggahan. Selain itu, instruksi kerja berbasis POACE mendukung pengambilan keputusan yang lebih cepat dan tepat dalam situasi produksi yang dinamis serta menuntut adaptasi. Proses evaluasi bulanan menghasilkan siklus pembelajaran berkelanjutan yang memungkinkan peningkatan strategi konten secara terus-menerus. Temuan ini memperluas pemahaman mengenai implementasi POACE dalam industri kreatif yang membutuhkan fleksibilitas tinggi, serta memberikan implikasi praktis bagi pengembangan manajemen konten media sosial pada berbagai agensi digital.
Co-Authors Agung Prayudha Hidayat Hasya Heryudianto Vibowo Husyairi, Khoirul Aziz Lany Agustin Naura Vania Ramadhani Noviana Salsabila Putri Ridwan Siskandar Rizkiriani, Annisa Salman Salman Adhyaksa Sesar Husen Santosa