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All Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Management Studies and Entrepreneurship Journal (MSEJ)
Aurel Salsabillah
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Price Discount, Kemudahan Pembayaran, Dan Self Control Terhadap Perilaku Impulse Buying Pada Pengguna Aplikasi Shopeefood Di Kota Surabaya Dengan Pendapatan Sebagai Variabel Moderasi Aurel Salsabillah; Nurhadi Nurhadi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 4 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i4.1552

Abstract

Riset ini memiliki tujuan untuk mengetahui pengaruh variabel price discount, kemudahan pembayaran, dan self control terhadap perilaku impulse buying, serta peran variabel pendapatan dalam memoderasi pengaruh price discount, kemudahan pembayaran, dan self control terhadap perilaku impulse buying pada pengguna aplikasi ShopeeFood. Populasi adalah pengguna aplikasi ShopeeFood yang berdomisili di kota Surabaya. Sampel sejumlah 150 responden ditarik menggunakan teknik purposive sampling. Data dianalisis menggunakan teknik  Moderated Regression Analysis. Hasil riset ini menunjukkan bahwa variabel price discount berpengaruh positif signifikan terhadap perilaku impulse buying, variabel Kemudahan Pembayaran dan variabel self control berpengaruh negatif signifikan terhadap Impulse Buying. Hasil analisis juga menunjukkan bahwa variabel pendapatan memoderasi pengaruh variabel price discount, kemudahan pembayaran dan self control terhadap perilaku impulse buying pada penggna aplikasi shopeefood di kota Surabaya.
Organizational Commitment Mediating the Effect of Transformational Leadership on Adaptive Performance and Turnover Intention among Generation Z Employees at PT Sumber Inti Alam: Komitmen Organisasi sebagai Variabel Mediasi Pengaruh Kepemimpinan Transformasional terhadap Kinerja Adaptif dan Niat Mengundurkan Diri di Kalangan Karyawan Generasi Z di PT Sumber Inti Alam Aurel salsabillah; Akhmad Fauzi; Ika Korika Swasti
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 12 No. 2 (2026): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v12i2.2365

Abstract

In the digital era, managing the high mobility and adaptability of Generation Z employees is a critical organizational challenge. This study aims to analyze the effect of transformational leadership on adaptive performance and turnover intention, specifically examining the mediating role of organizational commitment among Gen Z employees at PT Sumber Inti Alam. Using a quantitative approach, data were collected via questionnaires from a saturated sample of 63 employees and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results demonstrate that transformational leadership positively and significantly impacts adaptive performance, organizational commitment, and turnover intention. Furthermore, organizational commitment successfully mediates the relationship between transformational leadership and both employee outcomes. Interestingly, the findings reveal a paradox: higher organizational commitment among Gen Z workers is associated with increased turnover intention, indicating that loyalty to a role or company does not inherently guarantee long-term retention for this demographic. Theoretically, these insights contribute to Social Cognitive Theory by clarifying how leadership and commitment drive the behavior of young professionals. Practically, the study implies that while fostering transformational leadership is essential, organizations must actively pair it with targeted retention strategies, clear career development pathways, and work-life balance initiatives to effectively reduce turnover among their Gen Z workforce.
Co-Authors Akhmad Fauzi nurhadi, nurhadi Swasti, Ika Korika