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All Journal Jurnal Ekonomi Pertanian Unimal Visioner & Strategis Management Research and Behavior Journal
Nurainun
Universitas Malikussaleh
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences Other

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Journal : Visioner

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Pengaruh Kemudahan, Kepercayaan dan Keamananan Pengguna Media Sosial Whatsapp Terhadap Minat Beli Konsumen Pada Mahasiswa Fakultas Ekonomi Dan Bisnis, Universitas Malikussaleh Di-Lhokseumawe Mahpriza Putra; Nurainun Nurainun
Jurnal Visioner & Strategis Vol 10, No 2 (2021)
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

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Abstract

This study aimed to identify and analized the effect of ease, trust, and safety of WhatsApp application users as a medium for online shopping on consumer purchase interest. The sampling method used was a purposive method with a total sample of 120 respondents. The method of data analysis used was simple linear regression analysis. The results show that convenience positively and significantly influenced consumer purchase interest because WhatsApp is easy to learn, controllable, understandable, flexible, easy to become proficient, and easy to use. Trust positively and significantly influenced consumer purchase interest because consumers believe that transacting through WhatsApp media is safe in, safe in product guarantees, and consumers know the seller's reputation. Security positively and significantly influenced consumer purchase interest because WhatsApp media is safe in transactions, transactions via WhatsApp media are easy, proof of safe transactions is sent via WhatsApp media, and products as expected shopping through WhatsApp media.
Pengaruh Electronic Word of Mouth Terhadap Keputusan Pembelian Di Toko Zhalsa.Id Melalui Shopee N Nursavira; Nurainun Nurainun
Jurnal Visioner & Strategis Vol 11, No 1 (2022)
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

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Abstract

This study examined the effect of electronic word of mouth, consisting of dimensions (intensity, valance of opinion, and content) on purchasing decisions at the Zhalsa.id store on Shopee. This study used primary data obtained by distributing questionnaires to 112 respondents who were selected using the purposive sampling method. The data analysis method used was the multiple linear regression method with the help of SPSS 24. This study showed that intensity significantly influenced purchasing decisions at Zhalsa.id store on through Shopee, valance of opinion significantly influenced purchasing decisions at Zhalsa.id stores on Shopee and content significantly influenced purchasing decisions at the Zhalsa.id store on Shopee. Simultaneously, intensity, valance of opinion, and content significantly influenced purchasing decisions at the Zhalsa.id store on Shopee.
Co-Authors Cut Putri Mellita Sari Heriyana Heriyana Mahpriza Putra N Nursavira Rasyimah Rasyimah Syafruddin Chan