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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Ekonomi Pertanian Unimal Visioner & Strategis Management Research and Behavior Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE)
Nurainun
Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Pengaruh Kemudahan, Kepercayaan dan Keamananan Pengguna Media Sosial Whatsapp Terhadap Minat Beli Konsumen Pada Mahasiswa Fakultas Ekonomi Dan Bisnis, Universitas Malikussaleh Di-Lhokseumawe Mahpriza Putra; Nurainun Nurainun
Jurnal Visioner & Strategis Vol 10, No 2 (2021)
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

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Abstract

This study aimed to identify and analized the effect of ease, trust, and safety of WhatsApp application users as a medium for online shopping on consumer purchase interest. The sampling method used was a purposive method with a total sample of 120 respondents. The method of data analysis used was simple linear regression analysis. The results show that convenience positively and significantly influenced consumer purchase interest because WhatsApp is easy to learn, controllable, understandable, flexible, easy to become proficient, and easy to use. Trust positively and significantly influenced consumer purchase interest because consumers believe that transacting through WhatsApp media is safe in, safe in product guarantees, and consumers know the seller's reputation. Security positively and significantly influenced consumer purchase interest because WhatsApp media is safe in transactions, transactions via WhatsApp media are easy, proof of safe transactions is sent via WhatsApp media, and products as expected shopping through WhatsApp media.
Pengaruh Electronic Word of Mouth Terhadap Keputusan Pembelian Di Toko Zhalsa.Id Melalui Shopee N Nursavira; Nurainun Nurainun
Jurnal Visioner & Strategis Vol 11, No 1 (2022)
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

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Abstract

This study examined the effect of electronic word of mouth, consisting of dimensions (intensity, valance of opinion, and content) on purchasing decisions at the Zhalsa.id store on Shopee. This study used primary data obtained by distributing questionnaires to 112 respondents who were selected using the purposive sampling method. The data analysis method used was the multiple linear regression method with the help of SPSS 24. This study showed that intensity significantly influenced purchasing decisions at Zhalsa.id store on through Shopee, valance of opinion significantly influenced purchasing decisions at Zhalsa.id stores on Shopee and content significantly influenced purchasing decisions at the Zhalsa.id store on Shopee. Simultaneously, intensity, valance of opinion, and content significantly influenced purchasing decisions at the Zhalsa.id store on Shopee.
The Influence of Ethical Leadership on Ethical Behavior Mediated by Ethical Climate at Government Institutions in Aceh Indonesia Nurainun Samka; Syafruddin Chan; Heriyana Heriyana; Rasyimah Rasyimah
Management Research and Behavior Journal Vol 1, No 1 (2021)
Publisher : Department of Management, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mrbj.v1i1.3868

Abstract

The objective of this study is to identify the influence of ethical leadership on the ethical behavior of government officers in Aceh Province that mediated by ethical climate. The ethical leadership variable of moral person and moral manager are employed as exogenous variables, while the ethical leadership is as endogenous variable, then the ethical climate of caring and law and code is employed as both mediation and exogenous variables. The subject of this research is the officers in several government institutions in Aceh Province. The data was collected through a survey method and the hypotheses were tested using Structural Equation Modeling (SEM). The result of this study identified that ethical leadership has positive influence on ethical climate and there is a direct influence of ethical leadership on ethical behavior. However, the influence between ethical leadership and ethical behavior of the officers is not mediated by ethical climate.
ANALISIS BIOEKONOMI DAN POTENSI LESTARI IKAN CAKALANG DI PROVINSI ACEH Cut Putri Mellita Sari; Nurainun Nurainun
Jurnal Ekonomi Pertanian Unimal Vol 5, No 1 (2022): JURNAL EKONOMI PERTANIAN UNIMAL
Publisher : LPPM Universitas Malikussaleh – Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jepu.v5i1.8166

Abstract

The purpose of this study is to provide an overview of the level of utilization of fishery resources in an area and can be carried out in a sustainable manner. The method used in analyzing the level of utilization of fishery resources is through CPUE, MSY and profit. Base on the research, in the 2016-2021 research period, JTB < MSY was obtained, which means that fishing effort has not exceeded the limit of sustainable stocks in the waters, so that fishing effort is increased to get maximum results but still based on the calculated MSY limit. The estimated average profit per year that can be obtained in fishery management is Rp. 724,032,170.5 so that it is feasible to do fisheries management economically
THE EFFECT OF ONLINE SERVICE QUALITY ON BERRYBENKA E-COMMERCE CUSTOMER SATISFACTION Elliza Sabila; Nurainun Nurainun
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 1 No. 12 (2022): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v1i12.88

Abstract

This study aims to see the effect of online service quality which consists of dimensions (ease of use, web design, responsiveness, customization and assurance) on customer satisfaction in Berrybenka e-commerce. This study used primary data obtained by distributing questionnaires to 110 respondents who were selected using a purposive sampling method. The data analysis method used is multiple linear regression method with the help of SPSS version 20. This study shows that ease of use has a significant effect on Berrybenka e-commerce customer satisfaction, web design has a significant effect on Berrybenka e-commerce customer satisfaction, responsiveness has a significant effect on customer satisfaction. Berrybenka ecommerce customer, customization has a significant effect on Berrybenka e-commerce customer satisfaction and assurance has a significant effect on Berrybenka e-commerce customer satisfaction. Simultaneously, ease of use, web design, responsiveness, customization and assurance have a significant effect on Berrybenka's e-commerce customer satisfaction
HOUSEWIFE EMPOWERMENT STRATEGY TOWARDS HIGHLY COMPETITIVE INDEPENDENT BUSINESSES IN REULEUT TIMUR VILLAGE MUARA BATU NORTH ACEH REGENCY Cut Putri Mellita Sari; Heriyana Heriyana; Rasyimah Rasyimah; Yusniar Yusniar; Nurainun Nurainun
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 2 No. 2 (2022): July-October 2022
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (430.416 KB) | DOI: 10.54443/irpitage.v2i2.251

Abstract

The problem faced by partners is the lack of ideas in business development, moreover, many medium-scale industrial-scale food factories have sprung up while home-scale food production houses have been displaced because they are not able to compete with the quality of products produced by medium-scale industrial factories. The Housewife Empowerment Strategy is intended to foster ideas in business development so as to increase the economy of home-scale food production houses and will be able to become highly competitive businesses. This activity is here to inspire and raise awareness of potential, as well as to develop knowledge, insight, and ideas in the development of the types of food produced. The method used in this activity is a guided training method, namely the method of discussion and training. This service activity focuses on training to make “Bread Sobek” which is one of the promising business ideas. In carrying out this activity requires several stages, namely explaining the ingredients needed in making bread and the function of each of these ingredients through small discussions as well as bread making training so that participants are not only able to make bread but also know the function of the ingredients for making bread. the.The results of the training activities show that new ideas for food variations that can be produced by highly competitive home-scale production houses have emerged, housewives have also been able to apply these new ideas as variations of the torn bread itself. with various variants that can make an independent business highly competitive.
THROUGH DESIMINATION OF PROCESSED CHICKEN SHIPMENT PRODUCTS INCREASE THE EMPOWERMENT OF MOTHERS IN GUNUNG BALOHEN VILLAGE, KEBAYAK AN DISTRICT CENTRAL ACEH DISTRICT Heriyana Heriyana; Cut Putri Mellita Sari; Nurainun Nurainun
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 2 No. 3 (2022): November 2022 - February 2023
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (172.555 KB) | DOI: 10.54443/irpitage.v2i3.470

Abstract

Gunung Balohen Village is part of the Kebayakan sub-district, Central Aceh Regency. Most of the population make a living as coffee farmers. The livelihood of the wives of farmers is very dependent on the income of their husbands. In their food consumption, they often consume chicken meat than fish. They are only able to process chicken meat into a side dish for their daily food which of course the activities in processing this food are carried out by mothers. These women from Gunung Balohen Village have the potential to be able to live without depending on their husband's income and also have the potential to process food made from chicken meat so that the women are able to live independently without depending on their husband's income and increase family income. Given this kind of condition, there needs to be an effort to improve the economy and partners to improve skills with a touch of science and technology. For this reason, it is necessary to empower mothers, in an effort to increase knowledge and independence in life. The Community Partnership Program (PKM) in Gunung Balohen Village, Kebayakan District, Central Aceh Regency in collaboration with women is expected to help partner problems. The purpose of this Community Partnership Program is to empower the community by using science and technology to improve the skills and economic income of partners through processing chicken-based food, namely shredded chicken and being able to become a creative economic product. The method of carrying out the activities is carried out by (1) introducing processed food products made from nutritious modern chicken meat (2) training and mentoring in the manufacture of shredded chicken products (3) Product packaging training. The result of this activity is the increased knowledge and skills of partners in processing modern food made from chicken meat.
EMPOWERMENT OF TAMBAK FARMERS GROUPS IN COMMUNITY ECONOMIC DEVELOPMENT IN THE VILLAGE PADANG SAKTI Khairawati; Wahyu Fuadi; Eva Ayuzar; Nurainun; Rahmaniar
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 3 No. 3 (2023): November 2023 - February 2024
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v3i3.1294

Abstract

The problems faced by the pond farmer group partners are very complex, namely from the macro production aspect where the limitations of the shrimp cultivation technology applied are still very traditional, large areas of land but not yet properly utilized, expensive feed costs, lack of business capital, while at the micro level they are constrained by limitations in mastery. technology and shrimp cultivation process with the latest technology. The marketing management aspect is still traditional where the harvest is only sold in local markets and also to agents who buy directly from farms so that their sales turnover is not too large. Aspects of Business Management where the harvest results are not utilized properly in empowering the community's economy. The aim of implementing environmentally assisted village service activities in Padang Sakti Village, Muara Satu District is to find solutions to the problems faced by partners in empowering and developing the economy of the pond farmer group community. The approach method that will be used in providing solutions to problems faced by partners by providing knowledge is by providing training/counseling and mentoring with the use and application of good and correct shrimp farming management cultivation technology, correct marketing management by utilizing information technology to carry out online promotions so that harvest results can be distributed properly as well as providing training on processing pond products to make healthy food at economical prices which can empower the community's economic income. Based on the implementation of community service programs in environmentally assisted villages that have been implemented smoothly, the Meuhasae farmer group, Padang Sakti Village, Muara Satu District, is very enthusiastic in participating in training, mentoring and playing an active role in asking discussion questions or sharing knowledge with the material provided both in terms of management. aquaculture and from a marketing perspective. It is hoped that the results from the shrimp farming sector will improve and the harvest results will be able to help partners in increasing the income of the Partner group.
THE INFLUENCE OF PEOPLE, PROCESS, PHYSICAL EVIDENCE ON PATIENT SATISFACTION IN A HOSPITAL CUT MEUTIA NORTH ACEH Fitrah Rahmadhani; Sapna Biby; Heriyana; Nurainun
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1463

Abstract

Patient satisfaction is a common phenomenon that poses challenges in marketing. In 2022, every year there will be ups and downs in the number of inpatients at Cut Meutia Hospital. Where in 2022 alone, the number of inpatients will only be 11,876 patients. This number decreased slightly from the previous year's number, namely 14,827 patients for 2021 at the Cut Meutia Hospital, North Aceh. The decrease in the number of patient visits is a problem that must be considered by hospital management. The decreasing number of patient visits will affect hospital income/income. Another impact is that operational activities are disrupted. A decrease in patient visits indicates that patients are disloyal which can be caused by patient dissatisfaction with the services provided by the hospital. The aim of this research is to determine the influence of people, process, physical evidence on patient satisfaction in receiving treatment at Cut Meutia Hospital, North Aceh. The population in this study were patients at Cut Meutia Hospital, North Aceh and the sample in this study was 96 respondents selected using the accidental sampling method. The data analysis method used is multiple linear regression analysis. The results of this research show that people, process, physical evidence have a significant effect on patient satisfaction in receiving treatment at Cut Meutia Hospital, North Aceh.
THE INFLUENCE OF SERVICE QUALITY, PRODUCT QUALITY, AND STORE ATMOSPHERE ON THE DECISION TO VISIT PADAGRAHA COFFE &; RESTO IN LHOKSEUMAWE Nazila Firza; Agustinawati; Nurainun; T. Edyansyah
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1543

Abstract

The purpose of this study is to determine and analyze the influence of service quality, product quality and store atmosphere on the decision to visit Graha Coffee & Resto in Lhokseumawe. This type of research uses associative research types and sampling techniques in this study using purposive sampling techniques with a total of 96 respondents. Primary data in this study were taken by distribution of questionnaires, and secondary data obtained from journals and books. The data analysis techniques used are descriptive analysis methods and multiple linear regression analysis, classical assumption tests, instrument tests (validity and reliability), hypothesis testing (t-test and F-test) using the SPSS program version 21.0. The test results showed that: 1) simultaneously influenced the decision to visit Graha Coffee & Resto in Lhokseumawe.The test results obtained a Fcalculate value of 11.346 with a significance of 0.007>0.05. thus the results of hypothesis testing on the F (simultaneous) test show the influence of service quality variables, product quality and store atmosphere together on the decision to visit. 2) paarsial influence on the decision to visit Graha Coffee & Resto in Lhokseumawe. The test results partially show that service quality (X1) has a regression coefficient of 0.098 then H1 is accepted, product quality (X2) has a regression coefficient of 0.005 then H2 is accepted, and store atmosphere (X3) has a regression coefficient of 0.048 then H3 is accepted. Of the three variables, it has a significance value of <0.05, thus the results of the t test (partial) show a positive and significant influence of the variables of service quality (X1), product quality (X2) and store atmosphere (X3) on the decision to visit (Y) at Graha Coffee & Resto in Lhokseumawe.
Co-Authors Agustinawati Cut Putri Mellita Sari Cut Putri Mellita Sari Cut Putri Mellita Sari Elliza Sabila Eva Ayuzar Fitrah Rahmadhani Heriyana Heriyana Khairawati Khairawati, Khairawati Khairina AR Mahpriza Putra Martua Rahmat N Nursavira Nazila Firza Rahmaniar Rasyimah Rasyimah Sapna Biby Suci Mulyana Syafruddin Chan T. Edyansyah, T. Edyansyah Wahyu Fuadi Yusniar Yusniar