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Nurainun
Universitas Malikussaleh
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Pengaruh Kemudahan, Kepercayaan dan Keamananan Pengguna Media Sosial Whatsapp Terhadap Minat Beli Konsumen Pada Mahasiswa Fakultas Ekonomi Dan Bisnis, Universitas Malikussaleh Di-Lhokseumawe Mahpriza Putra; Nurainun Nurainun
Jurnal Visioner & Strategis Vol 10, No 2 (2021)
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

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Abstract

This study aimed to identify and analized the effect of ease, trust, and safety of WhatsApp application users as a medium for online shopping on consumer purchase interest. The sampling method used was a purposive method with a total sample of 120 respondents. The method of data analysis used was simple linear regression analysis. The results show that convenience positively and significantly influenced consumer purchase interest because WhatsApp is easy to learn, controllable, understandable, flexible, easy to become proficient, and easy to use. Trust positively and significantly influenced consumer purchase interest because consumers believe that transacting through WhatsApp media is safe in, safe in product guarantees, and consumers know the seller's reputation. Security positively and significantly influenced consumer purchase interest because WhatsApp media is safe in transactions, transactions via WhatsApp media are easy, proof of safe transactions is sent via WhatsApp media, and products as expected shopping through WhatsApp media.
Pengaruh Electronic Word of Mouth Terhadap Keputusan Pembelian Di Toko Zhalsa.Id Melalui Shopee N Nursavira; Nurainun Nurainun
Jurnal Visioner & Strategis Vol 11, No 1 (2022)
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

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Abstract

This study examined the effect of electronic word of mouth, consisting of dimensions (intensity, valance of opinion, and content) on purchasing decisions at the Zhalsa.id store on Shopee. This study used primary data obtained by distributing questionnaires to 112 respondents who were selected using the purposive sampling method. The data analysis method used was the multiple linear regression method with the help of SPSS 24. This study showed that intensity significantly influenced purchasing decisions at Zhalsa.id store on through Shopee, valance of opinion significantly influenced purchasing decisions at Zhalsa.id stores on Shopee and content significantly influenced purchasing decisions at the Zhalsa.id store on Shopee. Simultaneously, intensity, valance of opinion, and content significantly influenced purchasing decisions at the Zhalsa.id store on Shopee.
The Influence of Ethical Leadership on Ethical Behavior Mediated by Ethical Climate at Government Institutions in Aceh Indonesia Nurainun Samka; Syafruddin Chan; Heriyana Heriyana; Rasyimah Rasyimah
Management Research and Behavior Journal Vol 1, No 1 (2021)
Publisher : Department of Management, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mrbj.v1i1.3868

Abstract

The objective of this study is to identify the influence of ethical leadership on the ethical behavior of government officers in Aceh Province that mediated by ethical climate. The ethical leadership variable of moral person and moral manager are employed as exogenous variables, while the ethical leadership is as endogenous variable, then the ethical climate of caring and law and code is employed as both mediation and exogenous variables. The subject of this research is the officers in several government institutions in Aceh Province. The data was collected through a survey method and the hypotheses were tested using Structural Equation Modeling (SEM). The result of this study identified that ethical leadership has positive influence on ethical climate and there is a direct influence of ethical leadership on ethical behavior. However, the influence between ethical leadership and ethical behavior of the officers is not mediated by ethical climate.
THE INFLUENCE OF PEOPLE, PROCESS, PHYSICAL EVIDENCE ON PATIENT SATISFACTION IN A HOSPITAL CUT MEUTIA NORTH ACEH Fitrah Rahmadhani; Sapna Biby; Heriyana; Nurainun
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1463

Abstract

Patient satisfaction is a common phenomenon that poses challenges in marketing. In 2022, every year there will be ups and downs in the number of inpatients at Cut Meutia Hospital. Where in 2022 alone, the number of inpatients will only be 11,876 patients. This number decreased slightly from the previous year's number, namely 14,827 patients for 2021 at the Cut Meutia Hospital, North Aceh. The decrease in the number of patient visits is a problem that must be considered by hospital management. The decreasing number of patient visits will affect hospital income/income. Another impact is that operational activities are disrupted. A decrease in patient visits indicates that patients are disloyal which can be caused by patient dissatisfaction with the services provided by the hospital. The aim of this research is to determine the influence of people, process, physical evidence on patient satisfaction in receiving treatment at Cut Meutia Hospital, North Aceh. The population in this study were patients at Cut Meutia Hospital, North Aceh and the sample in this study was 96 respondents selected using the accidental sampling method. The data analysis method used is multiple linear regression analysis. The results of this research show that people, process, physical evidence have a significant effect on patient satisfaction in receiving treatment at Cut Meutia Hospital, North Aceh.
THE INFLUENCE OF SERVICE QUALITY, PRODUCT QUALITY, AND STORE ATMOSPHERE ON THE DECISION TO VISIT PADAGRAHA COFFE &; RESTO IN LHOKSEUMAWE Nazila Firza; Agustinawati; Nurainun; T. Edyansyah
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1543

Abstract

The purpose of this study is to determine and analyze the influence of service quality, product quality and store atmosphere on the decision to visit Graha Coffee & Resto in Lhokseumawe. This type of research uses associative research types and sampling techniques in this study using purposive sampling techniques with a total of 96 respondents. Primary data in this study were taken by distribution of questionnaires, and secondary data obtained from journals and books. The data analysis techniques used are descriptive analysis methods and multiple linear regression analysis, classical assumption tests, instrument tests (validity and reliability), hypothesis testing (t-test and F-test) using the SPSS program version 21.0. The test results showed that: 1) simultaneously influenced the decision to visit Graha Coffee & Resto in Lhokseumawe.The test results obtained a Fcalculate value of 11.346 with a significance of 0.007>0.05. thus the results of hypothesis testing on the F (simultaneous) test show the influence of service quality variables, product quality and store atmosphere together on the decision to visit. 2) paarsial influence on the decision to visit Graha Coffee & Resto in Lhokseumawe. The test results partially show that service quality (X1) has a regression coefficient of 0.098 then H1 is accepted, product quality (X2) has a regression coefficient of 0.005 then H2 is accepted, and store atmosphere (X3) has a regression coefficient of 0.048 then H3 is accepted. Of the three variables, it has a significance value of <0.05, thus the results of the t test (partial) show a positive and significant influence of the variables of service quality (X1), product quality (X2) and store atmosphere (X3) on the decision to visit (Y) at Graha Coffee & Resto in Lhokseumawe.
THE EFFECT OF ONLINE CUSTOMER RATING, CASH ON DELIVERY PAYMENT SYSTEM, AND ONLINE CUSTOMER REVIEWS ON PURCHASING DECISIONS: Suci Mulyana; Nurainun; Khairina AR
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1582

Abstract

This thesis aims to find out the influence of Online Customer Rating, Cash on Delivery Payment System, and Customer Reviews on Purchasing Decisions. The research method used in preparing this thesis uses quantitative methods, with the sampling method using non-probability sampling techniques and purposive sampling techniques. The sample in this study amounted to 120 samples. The data was collected through a survey distributing questionnaires via hard copy to consumers who made purchases and also used the Bukalapak marketplace. This study uses multiple linear regression analysis methods. The results of this study found that online customer ratings (X1) partially have a negative and significant effect on purchasing decisions (Y), cash on delivery payment systems (X2) partially have a positive and significant effect on purchasing decisions (Y), and online customer reviews (X3) partially have a negative and significant effect on purchasing decisions (Y). The results of this study indicate that purchasing decisions on the Bukalapak website are strongly influenced by the Cash on Delivery Payment System variable (X2). Meanwhile, for simultaneous testing, it was found that the variables Online Customer Rating (X1), Cash on Delivery Payment System (X2), and Online Customer Reviews (X3) together have an effect on purchasing decisions on the Bukalapak website.
THE EFFECT OF BRAND CONSCIOUSNESS, FASHION CONSCIOUSNESS, VALUE CONSCIOUSNESS AND SOCIAL INFLUENCE ON THE INTENTION TO BUY COUNTERFEITS PRODUCTS Martua Rahmat; Nurainun; Rahmaniar
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.2141

Abstract

This research examines the influence of brand consciousness, fashion consciousness, value consciousness, and social influence on the intention to purchase counterfeit products. The study uses primary data from questionnaires distributed to 140 respondents selected by purposive sampling. Data analysis was conducted through multiple linear regression with SPSS version 2.0. Confirmatory Factor Analysis (CFA) tests data validity, while multiple linear regression tests the hypothesis. The results show that brand consciousness positively and significantly influences the intention to purchase counterfeit products. Consumers with high brand consciousness are inclined toward counterfeit products, perceiving them to have similar quality and brand image to the originals. Fashion consciousness also has a positive influence, indicating that consumers with high fashion awareness but lower purchasing power see counterfeit products as an appealing alternative. Value consciousness, however, does not significantly impact the intention to purchase counterfeit products. Consumers who prioritize quality are less likely to buy counterfeits due to the risk of products not meeting expectations. Social influence has a significant impact on the intention to buy counterfeit products; Consumers with financial constraints may be more inclined to purchase counterfeit goods as a way to align with their social circles.
THE INFLUENCE OF NOVELTY SEEKING, INTEGRITY, CONSUMPTION STATUS ON INTENTION TO PURCHASE LUXURY COUNTERFEIT PRODUCTS WHICH IS MEDIATED BY ATTITUDE TOWARDS ITEMS Melly Wahyundari; Nurainun; Khairina; Heriyana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.3328

Abstract

This study aims to examine whether attitude toward counterfeit goods mediates the relationship between novelty seeking, integrity, status consumption, and purchase intention for luxury counterfeit products. The study employs primary data collected through questionnaires distributed to 161 respondents selected using purposive sampling. The data analysis method used in this study is SEM-PLS with the help of WrapPLS 8.0 software. To assess data validity, the researchers employed convergent validity, discriminant validity, average variance extracted (AVE), reliability tests, goodness of fit, coefficient of determination (R2), Q-square coefficient, and effect size. The findings reveal that novelty seeking and status consumption significantly influence purchase intention for luxury counterfeit products, while integrity does not. The mediation analysis shows that attitude toward counterfeit goods mediates the influence of integrity and status consumption on purchase intention for luxury counterfeit products. However, the mediation analysis for novelty seeking does not yield significant results.
THE INFLUENCE OF CUSTOMER VALUES ON CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY WITH THE MODERATION EFFECT OF CAFE ATMOSPHERE IN LHOKSEUMAWE CITY Iskandarsyah; Sapna Biby; Ikramuddin; Jullimursyida; Nurainun; Heriyana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v6i2.5038

Abstract

The purpose of this study is to examine the influence of customer value on customer satisfaction and its impact on customer loyalty with the moderating effect of cafe atmosphere in Lhokseumawe City. The data in this study were 120 employees who responded to a questionnaire distributed through Google Form. The data analysis tool used Structural Equation Modeling (SEM) operated with Amos. The results of the study found that customer value significantly influenced job satisfaction and customer loyalty. Customer satisfaction also significantly increased customer loyalty. And in testing the mediation effect of customer satisfaction significantly mediated the influence of customer value on customer loyalty. Furthermore, in testing the moderation effect, cafe atmosphere significantly moderated the influence of customer satisfaction on customer loyalty. The results of this study are expected to provide important contributions for stakeholders in developing cafe business marketing strategies in the future.
Co-Authors Agustinawati Fitrah Rahmadhani Heriyana Heriyana Ikramuddin, Ikramuddin Iskandarsyah Jullimursyida Khairina Khairina AR Mahpriza Putra Martua Rahmat Melly Wahyundari N Nursavira Nazila Firza Rahmaniar Rasyimah Rasyimah Sapna Biby Suci Mulyana Syafruddin Chan T. Edyansyah, T. Edyansyah