Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Jurnal Manajemen dan Kewirausahaan
La Harjoprawiro
Jurusan Manajemen Universitas Halu Oleo
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SUNSCREEN AZARINE MELALUI CELEBRITY ENDORSMENT SEBAGAI VARIABEL INTERVENING Annisa Aulia Putri; Alida Palilati; Sinarwaty; Yusuf; Sabri; La Harjoprawiro
Jurnal Manajemen dan Kewirausahaan Vol. 16 No. 2 (2024): Jurnal Manajemen dan Kewirausahaan
Publisher : Jurusan Manajemen FEB UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v16i2.10

Abstract

This research aims to determine the simultaneous and partial influence of Product Quality variables on the decision to purchase Azarine sunscreen through Celebrity Endorsement as an Intervening variable on the social media of the people of Kendari City. The population in this study was all Kendari City residents who had purchased Azarine sunscreen products. The sample in this study was 65 respondents. The sampling technique in this research used accidental sampling. The data collection method in this research is by questionnaire. The instrument tests used are validity and reliability tests. The analysis technique used is Structural Equation Modeling (SEM)-PLS analysis.The research results show that: (1). Product quality has a positive and significant effect on purchasing decisions . (2). Product quality has a positive and significant effect on Celebrity Endorsement. (3). Celebrity Endorsements have a positive and significant effect on purchasing decisions.(4) Product quality has a positive and significant effect on purchasing decisions through celebrity endorsements as an intervening variable
PENGUATAN KEWIRAUSAHAAN DAN MANAJEMEN USAHA PADA KOMUNITAS NELAYAN DESA BOKORI Sudirman Zaid; Juharsah; Wahyuniati Hamid; Harmiaty Bahar; La Harjoprawiro
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 01 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i01.2148

Abstract

This community service program aims to strengthen entrepreneurial capacity and marketing management in the fishing community of Bokori Village, Konawe Regency, Southeast Sulawesi. The main problems faced by partners include low understanding of fishery product branding, minimal knowledge of digital marketing, limited product packaging skills, and weak business management of fishery MSMEs. The implementation method uses a participatory approach through training, mentoring, and hands-on practice involving 30 fishery business actors. The program was implemented for 30 days with activities including branding and product identity training, digital marketing and social media workshops, value-added product packaging training, and business financial management assistance. Program results show significant improvements in understanding branding concepts, ability to use digital platforms for marketing, attractive product packaging skills, and better business financial management. From a marketing management perspective, this program successfully developed a comprehensive marketing mix strategy, created product differentiation through local branding, and opened wider market access through digitalization.
Co-Authors Alida Palilati Annisa Aulia Putri Harmiaty Bahar Juharsah, Juharsah Sabri Sabri Sinarwaty Sudirman Zaid Wahyuniati Hamid Yusuf