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All Journal JSMA (Jurnal Sains Manajemen dan Akuntansi) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Minfo Polgan (JMP) Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Jurnal Manajemen dan Kewirausahaan Jurnal Penelitian Pendidikan Geografi Maneggio Nomico INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Harmiaty Bahar
Halu Oleo University
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Library & Information Science Mathematics Social Sciences Other

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PENGARUH KOMPENSASI DAN WORKLIFE BALANCE TERHADAP KINERJA KARYAWAN Nurlaila; Hayat Yusuf; Feliks Anggia Binsar Kristian Panjaitan; Putu Sumarniwati; Rachmat Rialdy Hasan; Harmiaty Bahar
Jurnal Manajemen dan Kewirausahaan Vol. 16 No. 2 (2024): Jurnal Manajemen dan Kewirausahaan
Publisher : Jurusan Manajemen FEB UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v16i2.7

Abstract

The aim of this research is to test and explain (1) the influence of compensation on employee performance, (2) the influence of work-life balance on employee performance and (3) the influence of compensation and work-life balance on employee performance for Bobong City street sweepers. This type of research uses quantitative descriptive. The population of this research is all street sweepers in Bobong City. The population in this study was 39 people. This research uses a survey approach. Data collection was carried out using a questionnaire. The research results show that compensation has a positive and significant effect on employee performance and work-life balance has a positive and significant effect on employee performance. Furthermore, compensation and work-life balance simultaneously have a positive and significant effect on employee performance. Thus, it can be concluded that changes in increasing compensation and work-life balance which are reflected through benefits and involvement contribute positively simultaneously to increasing employee performance as measured through the aspects of quality, timeliness, effectiveness and independence.
Perubahan Penggunaan Lahan dan Tutupan Lahan Menggunakan Metode Maximum Likelihood Amniar Ati; Septianto Aldiansyah; Hasni Hasan; Windayani Windayani; Harmiaty Bahar; Muhammad Saleh Qadri; Abdi Juryan Ladiando; Ade Putra
Jurnal Penelitian Pendidikan Geografi Vol 10 No 1 (2025)
Publisher : Jurusan Pendidikan Geografi FKIP Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36709/jppg.v10i1.390

Abstract

Changes in land use and cover are inevitable as a result of human intervention, both cyclically and permanently. Rapid population growth accompanied by increasing demand for land, often results in conflicts of interest over land, resulting in inconsistencies between land use and spatial planning. The purpose of this study is to determine changes and land use from 2014 to 2023. The classification method used in this study is Maximum Likelihood. The data in this study were processed from Landsat 8 OLI/TIRS Satellite Imagery for 2014 and Landsat 9 OLI-2/TIRS-2 for 2023. The results of the study showed that built-up land and open land increased by 6.89 km2 and 9.27 km2 respectively. Meanwhile, agriculture and vegetation tended to decrease by 12.11 km2 and 4 km2 respectively. These results sufficiently describe the conditions of changes in land use and cover that occurred in Lasalimu District, considering that the accuracy of the resulting map is >80%.
ANALYSIS OF MARKETING CAPABILITIES, COMPETITIVE ADVANTAGE AND ORGANIZATIONAL CULTURE IN IMPROVING SME PERFORMANCE(SMALL AND MEDIUM ENTERPRISES) Harmiaty Bahar; Windayani Windayani; Muh. Husriadi; Triwulandari Nehru Putri
Maneggio Vol. 1 No. 5 (2024): Maneggio-Oct
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/jk4bwx82

Abstract

Small and Medium Enterprises (SMEs) face significant challenges in maintaining performance amidst increasingly tight market competition, especially in utilizing marketing capabilities, competitive advantages, and organizational culture. This study aims to explore the impact of investment in training and technology, participation in industry conferences, and collaboration with technology partners on SME performance. Qualitative research methods were used, including in-depth interviews and thematic analysis, to identify key factors influencing the success of these strategies. The results show that investments in training and technology significantly increase employee competency and technology adoption, while participation in technology conferences and collaborations expands innovation opportunities and market access. The implications of these findings underscore the importance of an integrative approach that combines training, technology and strategic partnerships to enhance the competitiveness and long-term success of SMEs. This research provides new contributions to the SME management literature as well as practical recommendations for industry players and policy makers.
STRATEGY OF SUSTAINABLE BUSINESS DEVELOPMENT BASED ON COMMUNITY (STUDY OF TODAY'S MODERN COFFEE SHOP BUSINESS ACTORS) Yussi Ramawati; Harmiaty Bahar; Muh. Husriadi
Nomico Vol. 1 No. 9 (2024): Nomico-Oktober
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/vmra3a34

Abstract

This study explores the sustainable community-based business approach adopted by modern coffee shops in Kendari City to boost community participation and foster customer loyalty. Through qualitative research, including case studies and in-depth interviews with business owners, employees, and community members, the findings indicate that involving the community in innovation and business adaptation strengthens customer relationships and enhances business sustainability. By engaging the community, coffee shops are able to create a sense of ownership, resulting in higher customer retention and greater brand loyalty. The approach also proves effective in addressing operational challenges such as fluctuating demand and supply disruptions by leveraging community-driven solutions. Furthermore, the adoption of sustainable practices, such as sourcing local ingredients, minimizing waste, and utilizing eco-friendly packaging, increases operational resilience and attracts environmentally conscious customers. This business model aligns with local policies promoting the sustainability of MSMEs and offers a replicable framework for other small businesses in similar contexts. Ultimately, the combination of community engagement and sustainable practices not only generates economic benefits but also builds social capital, ensuring long-term business resilience and contributing to local economic growth.
THE ROLE OF ENTREPRENEURIAL MARKETING IN IMPROVINGORGANIZATIONAL PERFORMANCE IN THE HOTEL BUSINESS Muh. Husriadi; La Ode Aris; Harmiaty Bahar
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 9 (2025): JULY
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The hotel industry is face competition is very tight, so there needs to be method creative and flexible marketing. This study aims to examine how entrepreneurial marketing can help increase hotel organizational performance. The method used is qualitative descriptive in a way collect data through interview in-depth, observation, and analysis of documents involving management as well as hotel staff. The results of the study show that the application of entrepreneurial marketing, through continuous service innovation, adjustments experience guests, creativity in marketing, as well as courage and risk management, can produce significant increase in income, level​ residence, loyalty customers, and the hotel's image. Although thus, there is challenges such as limitations resources, rejection of existing organizational culture, and adaptation to digital technology. Implications from this research highlights the need for human resource development, investment in trusted digital technology, and changes in organizational culture to support the success of marketing strategies innovative in the hospitality sector. This finding contributes both financially and theoretical and practical in developing entrepreneurial marketing in the sector service.
EXPLORATION OF BRAND POSITIONING AND DIFFERENTIATION DYNAMICSIN IMPROVING PRODUCT BRANDING Harmiaty Bahar; Yussi Rahmawati; Muh. Husriadi
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 12 (2025): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The market is growing competitive and digitalized demand companies to integrate positioning and differentiation strategies brand in a way effective use strengthen product branding. This research aims exploring the dynamics of positioning and differentiation integration brand in the context of improving product branding, with a focus on uniqueness feature product, coherence between brand position and attributes differentiation, as well as utilization of digital platforms for personalization experience consumers. The method used is qualitative research with data collection through interview deep to practitioners marketing and management brand. The results of the study show that unique product innovation and special features service is foundation capable differentiation​ strengthen brand position in a way authentic. Consistent coherence​ between promises in positioning and attributes applied differentiation​ build trust and loyalty consumers. In addition, personalization experience brand through digital platforms to improve proximity as well as relevance brands with consumers, encouraging stronger interactions and loyalty in the digital age. Implications practical from this research emphasizes importance strategic integration through coordination cross departments and the use of digital technology ethically to produce adaptive and sustainable branding. These findings contribute significant theoretical and practical implications in management development modern brands in the global market.
PRODUCT INNOVATION STRATEGY AND ITS IMPACT ON SME COMPETITIVENESS IN THE ERA OF THE DIGITAL ECONOMY Yussi Ramawati; Harmiaty Bahar; Muh. Husriadi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 5 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research examines product innovation strategies and their impact on the competitiveness of small and medium enterprises (SMEs) in the food and beverage sector in Kendari City, in the context of the digital economy. The aim of this research is to explore effective innovation strategies, analyze the impact of innovation on increasing competitiveness, and evaluate available support and resources. The research method uses mixed methods with survey design and in-depth interviews. The respondents were 50 small and medium businesses in the food and beverage industry in Kendari City. The research results show that the use of digital technology and the frequency of product development are key factors that help increase the competitiveness of SME businesses. In addition, external government support and access to financial resources greatly influence SMEs' ability to innovate. The implications of this research indicate the need for policies that support the integration of digital technology into SME innovation strategies and increase access to external resources and support.
Examining Value Co-Creation as Moderator in Brand Image and Loyalty Relationship in Halal Cosmetics conny; Juharsah; Dzulfikri Azis Muthalib; Harmiaty Bahar
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.9978

Abstract

This study examines the influence of customer experience and value co-creation on customer loyalty, with brand image as a mediating and moderating variable. It hypothesizes that both factors positively affect loyalty directly and indirectly through brand image. Methods: A quantitative survey was conducted with 350 Wardah cosmetic users selected through purposive sampling. Data were collected via an online questionnaire using a 5-point Likert scale. Variables include customer experience, value co-creation, brand image, and customer loyalty. Data were analyzed using PLS-SEM with SmartPLS. Results: Findings show that customer experience significantly influences brand image, and brand image significantly affects customer loyalty. Value co-creation also has a direct positive effect on customer loyalty. Brand image mediates the relationship between customer experience and customer loyalty and moderates the effect of value co-creation on customer loyalty by strengthening it. ImplicationsCompanies should enhance customer experience and promote value co-creation to strengthen brand image and loyalty. Future research should apply longitudinal designs and include additional variables to improve generalizability and deepen insights into customer behavior dynamics
Pemanfaatan Big Data Analytics dalam Proses Manajemen Teknologi untuk Prediksi Permintaan Pasar Asrul Asrul; Windayani Windayani; Ade Putra; Harmiaty Bahar; Baihaqi Baihaqi; Abdi Juryan Ladianto; Hera Pebrianti; Muhammad Saleh Qadri
Jurnal Minfo Polgan Vol. 13 No. 2 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i2.14516

Abstract

Pemanfaatan teknologi Big Data Analytics (BDA) telah menjadi kunci dalam mendukung pengambilan keputusan strategis, khususnya dalam memprediksi permintaan pasar yang dinamis. Penelitian ini bertujuan untuk menganalisis peran BDA dalam proses manajemen teknologi untuk meningkatkan akurasi prediksi permintaan pasar. Studi ini menggunakan pendekatan kuantitatif dengan analisis data sekunder yang diperoleh dari perusahaan yang telah menerapkan BDA dalam operasionalnya. Hasil penelitian menunjukkan bahwa penggunaan BDA tidak hanya meningkatkan akurasi prediksi tetapi juga membantu organisasi mengidentifikasi pola perilaku konsumen, tren pasar, dan peluang bisnis baru secara lebih efisien. Selain itu, penerapan BDA mendukung pengelolaan teknologi yang lebih adaptif melalui integrasi data real-time dengan sistem manajemen operasional perusahaan. Penelitian ini memberikan kontribusi teoretis dengan memperkuat literatur terkait manajemen teknologi berbasis data, serta kontribusi praktis berupa rekomendasi untuk perusahaan dalam mengoptimalkan implementasi BDA untuk pengambilan keputusan strategis. Temuan ini menegaskan bahwa adopsi BDA merupakan langkah krusial dalam menciptakan keunggulan kompetitif, terutama di era disrupsi digital saat ini.
Perancangan Sistem Informasi Pengajuan Kredit Motor PT Bussan Auto Finance Berbasis Web Asrul Asrul; Annisa Nurul Puteri; Windayani Windayani; Harmiaty Bahar; Ade Putra
Jurnal Minfo Polgan Vol. 14 No. 2 (2025): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v14i2.15410

Abstract

Permasalahan yang terjadi adalah PT Bussan Auto Finance Cabang 2 Makassar terkait lamanya informasi saat mengajukan kredit motor dikarenakan jumlah data yang masuk sangat banyak sehingga membuat admin dan tim survey membutuhkan waktu yang cukup lama dalam menentukan customer layak kredit atau tidak. Maka dari itu dibuatlah sistem penunjang keputusan dalam menentukan kelayakan kredit motor. Tujuan dari penelitian ini adalah mengembangkan sistem penunjang keputusan untuk membantu admin dalam menganalisis data dan mendukung pengambilan keputusan terkait kredit motor di PT Bussan Auto Finance 2. Data ini diperoleh melalui penelitian lapangan, studi pustaka,wawancara dan dokumentasi. Metode yang digunakan dalam penelitian ini adalah metode naïve, yang melibatkan proses pengumpulan data, preprocessing data, pembentukan model naïve bayes, prediksi, dan pengujian menggunakan blackbox dan confusion matrix. Hasil dari penelitian ini menunjukkan bahwa tingkat akurasi sebesar 97%, presisi 96% dan recall 100%, membuktikan bahwa metode naïve bayes merupakan pendekatan yang sangat baik membantu menganalisis data dan mendukung pengambilan keputusan terkait kredit motor.
Co-Authors Abdi Juryan Ladiando Abdi Juryan Ladianto Ade Putra Amniar Ati Annisa Nurul Puteri Asrul Asrul Baihaqi Conny Dzulfikri Azis Muthalib Feliks Anggia Binsar Kristian Panjaitan Hasni Hasan Hayat Yusuf Hera Pebrianti Juharsah, Juharsah La Harjoprawiro La Ode Aris Muh. Husriadi Muh. Husriadi Muh. Husriadi Muhammad Saleh Qadri Nurlaila Putu Sumarniwati Rachmat Rialdy Hasan Septianto Aldiansyah Sinarwaty Sudirman Zaid Triwulandari Nehru Putri Wahyuniati Hamid Windayani Windayani Yussi Rahmawati Yussi Ramawati