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Bella Amelia
Universitas Negeri Medan
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Transformation Matrix Modeling and Correlation Analysis to Measure the Impact of Digitalization on the Sales Performance of Culinary SMEs in Medan Bella Amelia; Loranty Folia Simanjuntak; Tiara Mahdalena Pandiangan; Yose Renaldy Sinaga; Yosua Alberto Siregar; Alberto Inzaghi Haposan Pasaribu
Outline Journal of Economic Studies Vol. 5 No. 2: April - September 2026
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/sjx07624

Abstract

Purpose: This study aims to examine the impact of digital technology adoption on the sales performance of culinary Micro, Small, and Medium Enterprises (MSMEs) in Medan City, particularly through the use of food delivery platforms such as Shopee Food, Go Food, and Grab Food. Methods: A quantitative approach was employed using transformation matrix modeling and Pearson correlation analysis. Data were collected through structured interviews with MSME operators who actively utilize digital platforms in their business operations. The variables analyzed include digital adoption, market reach, transaction efficiency, and consumer accessibility. Results: The findings reveal a statistically significant positive correlation between digital platform utilization and improved sales performance. Digital adoption enhances market reach by expanding customer access, increases transaction efficiency through streamlined ordering systems, and improves consumer accessibility. These factors collectively contribute to higher sales and business growth among culinary MSMEs in Medan. Originality: This study offers a novel approach by integrating transformation matrix modeling with correlation analysis to assess the impact of digitalization at the MSME level. It provides practical insights for MSME actors and policymakers in optimizing digital platforms to strengthen competitiveness in the digital economy era.
Menutup Kesenjangan Digital: Studi tentang Meningkatkan Kehidupan UMKM Melalui Literasi Digital: Closing the Digital Divide: A Study on Improving Lives MSMEs Through Digital Literacy John Fedrick Louis Saragih; Ageng Jihan Faradilla; Rizqi Alhaq Nasution; Dwi Fatmi Adelina Tafonao; Dora Pitaloka; Bella Amelia; Munawaroh; Diana Dongoran
Jurnal Kolaboratif Sains Vol. 7 No. 5: MEI 2024 - Jurnal Kolaboratif Sains (JKS)
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i5.4290

Abstract

Penelitian ini membahas pentingnya literasi digital dalam meningkatkan kehidupan Usaha Mikro, Kecil, dan Menengah (UMKM) dengan tujuan menutup kesenjangan digital. Literasi digital telah menjadi kunci dalam memperluas akses UMKM terhadap peluang dan meningkatkan daya saing mereka dalam ekonomi yang semakin terdigitalisasi. Metode penelitian yang digunakan adalah literature review. Metode penelitian literature review adalah suatu pendekatan yang memeriksa, meninjau, dan mensintesis literatur yang relevan dan terkait dengan topik penelitian yang sedang dibahas. Prosedur ini melibatkan pencarian, seleksi, evaluasi, dan analisis berbagai sumber literatur seperti jurnal ilmiah, buku, artikel, dan publikasi lainnya yang relevan dengan topik penelitian Temuan menyoroti pentingnya pengembangan keterampilan dan pengetahuan digital bagi UMKM, serta perlunya upaya untuk mengurangi kesenjangan gender dalam literasi digital. Dalam konteks jangka pendek, literasi digital memainkan peran krusial dalam meningkatkan efisiensi operasional dan pemasaran UMKM, sementara dalam jangka panjang, literasi digital menjadi faktor penting dalam memungkinkan adaptasi dan inovasi untuk pertumbuhan bisnis yang berkelanjutan. Penelitian ini menyimpulkan bahwa investasi dalam literasi digital bukan hanya mendukung kemajuan UMKM secara individu, tetapi juga memberikan dampak positif pada perekonomian secara keseluruhan dengan mengurangi kesenjangan digital dan mempercepat inklusi digital di semua tingkatan masyarakat.
Co-Authors Ageng Jihan Faradilla Alberto Inzaghi Haposan Pasaribu Diana Dongoran Dora Pitaloka Dwi Fatmi Adelina Tafonao John Fedrick Louis Saragih Loranty Folia Simanjuntak Munawaroh Rizqi Alhaq Nasution Tiara Mahdalena Pandiangan Yose Renaldy Sinaga Yosua Alberto Siregar