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Yusi Irensi Seppa
Universitas Negeri Makassar, Indonesia
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Strengthening the Understanding of Business Administration Students Regarding the Marketing Management Process in Businesses Yusi Irensi Seppa; Maya Kasmita; Andi Muhammad Rivai; Aris Baharuddin; Siti Syarifah Wafiqah Wardah
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 2 No. 1 (2024): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

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In planning and implementing marketing management, the marketing environment and marketing management process need to be considered. This Community Service aims to provide strengthening of UNM Business Administration students' understanding of the marketing management process at PT. Victoria Care Indonesia Tbk. This community service activity focuses on the material of the marketing management process. The method of delivering information used is by providing reinforcement of students' understanding through theory and practice/direct visits to the company. From the results of the observations made, the results of the most optimal marketing management process at PT. Victoria Care Indonesia Tbk in Bali are designing marketing strategies. The results of this community service activity are that they can improve the skills that will be needed when entering the workforce, can understand the marketing management process in a company to be able to increase sales of its products. can develop new ideas and innovations and can have a competitive advantage to realize the character of students who have an entrepreneurial spirit for the interests and goals of the Business Administration study program, Faculty of Social Sciences, UNM.
Sosialisasi Content Marketing Untuk Pemula Dalam Mengembangkan Usaha Bagi Mahasiswa Administrasi Bisnis Yusi Irensi Seppa; Siti Syarifah Wafiqah Wardah; Maya Kasmita; Andi Muhammad Rivai; Dyan Paramitha Darmayanti
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 1 No. 3 (2024): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

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Abstract

Kesuksesan sebuah bisnis sangat bergantung dari bagaimana cara mengelolanya, inovasi serta modifikasi yang dilakukan agar produk atau jasa yang ditawarkan dapat terus bersaing dan menjadi pilihan para pelanggan dan salah satunya dapat diwujudkan dengan adanya pemanfaatan Content Marketing. Pengabdian kepada Masyarakat ini bertujuan untuk dapat memberikan pengetahuan dan pemahaman kepada mahasiswa Prodi Administrasi Bisnis terkait Content Marketing Untuk Pemula dalam mengembangkan usaha. Kegiatan pengabdian ini berfokus pada materi Sosialisasi Content Marketing Untuk Pemula Dalam Mengembangkan Usaha Bagi Mahasiswa Administrasi Bisnis, khususnya mahasiswa Angkatan 2023 fakultas Ilmu Sosial dan Hukum Universitas Negeri Makassar. Dari hasil evaluasi ini terlihat bahwa sebagian besar peserta sosialisasi sangat setuju dengan hasil evaluasi kegiatan sosialisasi dan bisa merasakan manfaatnya dengan sangat baik. Pemahaman akan pemanfaatan Content Marketing Untuk Pemula Dalam Mengembangkan Usaha secara optimal akan memberikan manfaat bagi mahasiswa.
Co-Authors Andi Muhammad Rivai Aris Baharuddin Dyan Paramitha Darmayanti Maya Kasmita Siti Syarifah Wafiqah Wardah