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Maya Kasmita
Universitas Negeri Makassar, Indonesia
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Strengthening the Understanding of Business Administration Students Regarding the Marketing Management Process in Businesses Yusi Irensi Seppa; Maya Kasmita; Andi Muhammad Rivai; Aris Baharuddin; Siti Syarifah Wafiqah Wardah
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 2 No. 1 (2024): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

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In planning and implementing marketing management, the marketing environment and marketing management process need to be considered. This Community Service aims to provide strengthening of UNM Business Administration students' understanding of the marketing management process at PT. Victoria Care Indonesia Tbk. This community service activity focuses on the material of the marketing management process. The method of delivering information used is by providing reinforcement of students' understanding through theory and practice/direct visits to the company. From the results of the observations made, the results of the most optimal marketing management process at PT. Victoria Care Indonesia Tbk in Bali are designing marketing strategies. The results of this community service activity are that they can improve the skills that will be needed when entering the workforce, can understand the marketing management process in a company to be able to increase sales of its products. can develop new ideas and innovations and can have a competitive advantage to realize the character of students who have an entrepreneurial spirit for the interests and goals of the Business Administration study program, Faculty of Social Sciences, UNM.
Improving Digital Financial Literacy of Rural MSMEs Actors through Socialization of the Kledo Application Faizah Khaeruddin; Maya Kasmita; Andi Muhammad Rivai; Nurul Aliah; Asmaul Husnah Nasrullah
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 2 No. 1 (2024): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

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Micro, Small, and Medium Enterprises (MSMEs) in Su'rulangi Village face challenges in financial management caused by low financial literacy and minimal use of technology. The community service program aims to improve the financial literacy of MSME actors through the use of free financial recording applications. The methods used include an initial survey; training planning and preparation; training implementation; and training evaluation. The results of the program in the long and short term show a significant increase in the understanding and use of digital financial applications, which contributes to better financial management. Although there are obstacles such as limited internet access and changes in habits, development opportunities through regular mentoring and improving internet infrastructure are identified as important steps for the sustainability of the program.
My Waste, My Responsibility: Waste Management Education for Students in Elementary School Darman Manda; Dyan Paramitha Darmayanti; Sulmiah Sulmiah; Maya Kasmita; Asri Nur Aina
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 1 No. 6 (2024): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

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The ‘My Waste, My Responsibility’ socialisation was held at SD Negeri Tamalanrea, Makassar, on 29 May 2024, aiming to raise the awareness of students, teachers, and parents about the importance of good and proper waste management. This activity involved students from various levels, teachers, and 7th year Teaching Campus students as facilitators. The methods used include the delivery of educational materials, video playback, and direct waste sorting simulations. The results of the activity showed an increase in students' understanding in sorting organic and inorganic waste and an increase in the involvement of teachers and parents in supporting this good habit. However, some challenges are still faced, such as differences in students' level of understanding and limited waste management facilities at school. It is recommended to integrate learning related to environmental hygiene in the school curriculum, improve waste sorting facilities, and conduct regular monitoring to ensure the sustainability of the socialisation results. This socialisation is an important first step in creating a sustainable hygiene culture in schools.
Sosialisasi Content Marketing Untuk Pemula Dalam Mengembangkan Usaha Bagi Mahasiswa Administrasi Bisnis Yusi Irensi Seppa; Siti Syarifah Wafiqah Wardah; Maya Kasmita; Andi Muhammad Rivai; Dyan Paramitha Darmayanti
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 1 No. 3 (2024): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

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Kesuksesan sebuah bisnis sangat bergantung dari bagaimana cara mengelolanya, inovasi serta modifikasi yang dilakukan agar produk atau jasa yang ditawarkan dapat terus bersaing dan menjadi pilihan para pelanggan dan salah satunya dapat diwujudkan dengan adanya pemanfaatan Content Marketing. Pengabdian kepada Masyarakat ini bertujuan untuk dapat memberikan pengetahuan dan pemahaman kepada mahasiswa Prodi Administrasi Bisnis terkait Content Marketing Untuk Pemula dalam mengembangkan usaha. Kegiatan pengabdian ini berfokus pada materi Sosialisasi Content Marketing Untuk Pemula Dalam Mengembangkan Usaha Bagi Mahasiswa Administrasi Bisnis, khususnya mahasiswa Angkatan 2023 fakultas Ilmu Sosial dan Hukum Universitas Negeri Makassar. Dari hasil evaluasi ini terlihat bahwa sebagian besar peserta sosialisasi sangat setuju dengan hasil evaluasi kegiatan sosialisasi dan bisa merasakan manfaatnya dengan sangat baik. Pemahaman akan pemanfaatan Content Marketing Untuk Pemula Dalam Mengembangkan Usaha secara optimal akan memberikan manfaat bagi mahasiswa.
Co-Authors Aina, Asri Nur Andi Muhammad Rivai Aris Baharuddin Asmaul Husnah Nasrullah Darman Manda Manda Dyan Paramitha Darmayanti Faizah Khaeruddin Nurul Aliah Siti Syarifah Wafiqah Wardah Sulmiah Sulmiah Yusi Irensi Seppa