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All Journal Interdisciplinary Explorations in Research Journal (IERJ) Jurnal Sipakatau Perspectives on Advanced New Generations of Global and Local Economic Horizons
Maya Kasmita
Universitas Negeri Makassar, Indonesia
Religion Arts Humanities Computer Science & IT Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Social Sciences Veterinary Other

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Strengthening the Understanding of Business Administration Students Regarding the Marketing Management Process in Businesses Yusi Irensi Seppa; Maya Kasmita; Andi Muhammad Rivai; Aris Baharuddin; Siti Syarifah Wafiqah Wardah
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 2 No. 1 (2024): December
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v1i6.2440

Abstract

In planning and implementing marketing management, the marketing environment and marketing management process need to be considered. This Community Service aims to provide strengthening of UNM Business Administration students' understanding of the marketing management process at PT. Victoria Care Indonesia Tbk. This community service activity focuses on the material of the marketing management process. The method of delivering information used is by providing reinforcement of students' understanding through theory and practice/direct visits to the company. From the results of the observations made, the results of the most optimal marketing management process at PT. Victoria Care Indonesia Tbk in Bali are designing marketing strategies. The results of this community service activity are that they can improve the skills that will be needed when entering the workforce, can understand the marketing management process in a company to be able to increase sales of its products. can develop new ideas and innovations and can have a competitive advantage to realize the character of students who have an entrepreneurial spirit for the interests and goals of the Business Administration study program, Faculty of Social Sciences, UNM.
Improving Digital Financial Literacy of Rural MSMEs Actors through Socialization of the Kledo Application Faizah Khaeruddin; Maya Kasmita; Andi Muhammad Rivai; Nurul Aliah; Asmaul Husnah Nasrullah
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 2 No. 1 (2024): December
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v1i6.2444

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Su'rulangi Village face challenges in financial management caused by low financial literacy and minimal use of technology. The community service program aims to improve the financial literacy of MSME actors through the use of free financial recording applications. The methods used include an initial survey; training planning and preparation; training implementation; and training evaluation. The results of the program in the long and short term show a significant increase in the understanding and use of digital financial applications, which contributes to better financial management. Although there are obstacles such as limited internet access and changes in habits, development opportunities through regular mentoring and improving internet infrastructure are identified as important steps for the sustainability of the program.
My Waste, My Responsibility: Waste Management Education for Students in Elementary School Darman Manda; Dyan Paramitha Darmayanti; Sulmiah Sulmiah; Maya Kasmita; Asri Nur Aina
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 1 No. 6 (2024): October
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v1i6.2434

Abstract

The ‘My Waste, My Responsibility’ socialisation was held at SD Negeri Tamalanrea, Makassar, on 29 May 2024, aiming to raise the awareness of students, teachers, and parents about the importance of good and proper waste management. This activity involved students from various levels, teachers, and 7th year Teaching Campus students as facilitators. The methods used include the delivery of educational materials, video playback, and direct waste sorting simulations. The results of the activity showed an increase in students' understanding in sorting organic and inorganic waste and an increase in the involvement of teachers and parents in supporting this good habit. However, some challenges are still faced, such as differences in students' level of understanding and limited waste management facilities at school. It is recommended to integrate learning related to environmental hygiene in the school curriculum, improve waste sorting facilities, and conduct regular monitoring to ensure the sustainability of the socialisation results. This socialisation is an important first step in creating a sustainable hygiene culture in schools.
Sosialisasi Content Marketing Untuk Pemula Dalam Mengembangkan Usaha Bagi Mahasiswa Administrasi Bisnis Yusi Irensi Seppa; Siti Syarifah Wafiqah Wardah; Maya Kasmita; Andi Muhammad Rivai; Dyan Paramitha Darmayanti
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 1 No. 3 (2024): April
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v1i3.2410

Abstract

The success of a business really depends on how it is managed, the innovations and modifications made so that the products or services offered can continue to compete and become the choice of customers and one of these can be realized by using Content Marketing. This Community Service aims to provide knowledge and understanding to Business Administration Study Program students regarding Content Marketing for Beginners in developing businesses. This service activity focuses on Content Marketing Socialization material for Beginners in Developing Businesses for Business Administration Students, especially Class of 2023 students, Faculty of Social Sciences and Law, Makassar State University. From the results of this evaluation, it can be seen that the majority of socialization participants strongly agree with the evaluation results of socialization activities and can feel the benefits very well. Understanding the optimal use of Content Marketing for Beginners in Developing a Business will provide benefits for students.
Transmission of Public Sector Fiscal Policy on Intergenerational Vertical Mobility and Indonesia’s Human Capital Quality Maya Kasmita; Nita Hasnita
Perspectives on Advanced New Generations of Global and Local Economic Horizons Vol. 2 No. 1 (2026): March, 2026
Publisher : CV. Get Press Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69855/panggaleh.v2i1.469

Abstract

This research examines public sector fiscal transmission as a mechanism for addressing intergenerational poverty traps in Indonesia. Despite mandatory social spending, its effectiveness in promoting upward social mobility remains contested. This study empirically assesses the causal relationship between sectoral fiscal interventions particularly education and health expenditures and improvements in the Human Capital Index (HCI) and vertical mobility prospects. Using panel data estimation, the analysis covers 38 Indonesian provinces during the post-pandemic recovery period from 2021 to 2024. Data were obtained from the Ministry of Finance, the World Bank, and Statistics Indonesia (BPS), focusing on functional budget realization and quintile-based outcomes. The findings show that fiscal inputs positively affect human capital development but display diminishing marginal returns, with an R² of 0.684 indicating that administrative absorption often precedes qualitative improvement. Individuals in the lowest income deciles exhibit significantly lower mobility, suggesting that fiscal policy functions more as a redistributive safety net than a transformative instrument. Policy implications emphasize a shift from input-based allocation to results-based financing linked to learning and health outcomes, alongside the removal of non-financial barriers to enhance upward mobility for the bottom 20 percent. Future research should employ longitudinal micro-level data to assess long-term mobility effects.
Analysis of The Impact of Job Training And Job Competence on Employee Productivity in Manufacturing Companies Muhammad Syafri; Herry Syafrial; Maya Kasmita; Ni Luh Kardini; Shuarjana Mahayoga Bhandesa
Interdisciplinary Explorations in Research Journal Vol. 4 No. 1 (2026)
Publisher : PT. Sharia Journal and Education Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62976/ierj.v4i1.1830

Abstract

Employee productivity is a critical determinant of operational efficiency, cost competitiveness, and long-term sustainability in the manufacturing sector. This study investigates the empirical impact of job training and job competence on employee productivity within manufacturing companies. Using a quantitative approach and a causal-associative research design, data were collected through structured questionnaires distributed to production-line employees selected via proportional stratified random sampling. The structural equation modeling (SEM) and multiple linear regression analyzes reveal that job training exerts a positive and significant influence on employee productivity by bridging skill gaps and reducing operational errors. Furthermore, job competence—comprising technical skills, behavioral traits, and explicit knowledge acts as a stronger predictor, significantly driving output quality and task efficiency. Simultaneously, both job training and job competence demonstrate a robust collective impact on productivity levels. These findings underline the strategic necessity for corporate human resource management to design continuous, high-impact training frameworks and refine competency-based recruitment systems. This study contributes to human resource management literature by validating the complementary mechanics of structured development programs and core professional capabilities in bolstering human capital performance within emerging market manufacturing ecosystems. Keywords: Job Training, Job Competence, Employee Productivity, Manufacturing Industry, Human Resource Management.
Co-Authors Aina, Asri Nur Andi Muhammad Rivai Aris Baharuddin Asmaul Husnah Nasrullah Darman Manda Manda Dyan Paramitha Darmayanti Faizah Khaeruddin Herry Syafrial Muhammad Syafri Ni Luh Kardini Nita Hasnita Nurul Aliah Shuarjana Mahayoga Bhandesa Siti Syarifah Wafiqah Wardah Sulmiah Sulmiah Yusi Irensi Seppa