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All Journal Ekomaks : Jurnal Ilmu Ekonomi, Manajemen, dan Akuntansi
Rizki Wakid Khasbulloh
a:1:{s:5:"en_US";s:26:"Universitas Merdeka Madiun";}
Economics, Econometrics & Finance

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Pengaruh Iklan, Promosi, dan Diskon Terhadap Ketertarikan Nasabah Dalam Bertransaksi Menggunakan Mesin EDC Merchant Pada PT Bank Rakyat Indonesia (Persero) Tbk Cabang Madiun Rizki Wakid Khasbulloh; Hartirini Warnaningtyas; Choirum Rindah Istiqaroh; Samsu Anhari Faujianto
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 12 No. 2 (2023): Jurnal EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v12i2.146

Abstract

This study aims to determine the effect of advertising, promotion, and discounts on customer interest in making transactions using the EDC merchant machine owned by PT Bank Rakyat Indonesia Madiun Branch, either partially or simultaneously. This type of research is quantitative research. The population in this study are customers of PT Bank Rakyat Indonesia Madiun Branch. While the sample in this study were 96 people. The sampling technique is purposive sampling. Data obtained from questionnaires. Data analysis used multiple linear regression analysis, classical assumption test, coefficient of determination, t test and F test. The results showed that there was a partial and simultaneous influence of advertisements, promos and discounts on customer interest in transacting using the merchant's EDC machine owned by PT. Bank Rakyat Indonesia Madiun Branch. Advertisements, promos and discounts can customer interest for making transactions using EDC merchant machines by 92.1%.
Co-Authors Choirum Rindah Istiqaroh Hartirini Warnaningtyas Samsu Anhari Faujianto