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All Journal Ekomaks : Jurnal Ilmu Ekonomi, Manajemen, dan Akuntansi AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) JAMER
Choirum Rindah Istiqaroh
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Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science

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Pengaruh Iklan, Promosi, dan Diskon Terhadap Ketertarikan Nasabah Dalam Bertransaksi Menggunakan Mesin EDC Merchant Pada PT Bank Rakyat Indonesia (Persero) Tbk Cabang Madiun Rizki Wakid Khasbulloh; Hartirini Warnaningtyas; Choirum Rindah Istiqaroh; Samsu Anhari Faujianto
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 12 No. 2 (2023): Jurnal EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v12i2.146

Abstract

This study aims to determine the effect of advertising, promotion, and discounts on customer interest in making transactions using the EDC merchant machine owned by PT Bank Rakyat Indonesia Madiun Branch, either partially or simultaneously. This type of research is quantitative research. The population in this study are customers of PT Bank Rakyat Indonesia Madiun Branch. While the sample in this study were 96 people. The sampling technique is purposive sampling. Data obtained from questionnaires. Data analysis used multiple linear regression analysis, classical assumption test, coefficient of determination, t test and F test. The results showed that there was a partial and simultaneous influence of advertisements, promos and discounts on customer interest in transacting using the merchant's EDC machine owned by PT. Bank Rakyat Indonesia Madiun Branch. Advertisements, promos and discounts can customer interest for making transactions using EDC merchant machines by 92.1%.
ANALISIS DAMPAK IMPLEMENTASI STRATEGI CROSS SELLING PADA PENAMBAHAN DANA PIHAK KETIGA SERTA PENAMBAHAN JUMLAH NASABAH FUNDING DI PERUMDA BPR BANK DAERAH KOTA MADIUN Handaru Handaru Agnyana; Choirum Rindah Istiqaroh; Novy Rachma Herawati; Paris Cahyono
JAMER : Jurnal Akuntansi Merdeka Vol. 5 No. 1 (2024): JAMER (Jurnal Akuntansi Merdeka)
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jamer.v5i1.117

Abstract

The main objective of this research is to investigate how the cross-selling strategy is applied and how it affects the collection of third party funds. Second, examine the obstacles to cross selling strategies in raising third party funds. Third, look into how the cross-selling approach is being used and how that is affecting the amount of money raised for third party funds. This study uses a field research methodology and is qualitative-descriptive in nature. Madiun City Regional Bank, People's Credit Bank (BPR), and Regional Public Company (Perumda) served as the research subjects. This study's objective is to develop a cross-selling strategy that will boost third-party funding. Documentation, interviews, and observation are methods used to collect data. The three stages of the data analysis procedure were data reduction, data display, and conclusion drawing. To determine the veracity of the data, take into account using source triangulation. First, the research's findings indicate that the Tabunganku Product becomes the primary account when cross-selling is implemented. Furthermore, you can get other services, namely having more than one savings product account, lower credit interest, receiving deposit interest and disbursing credit through your Tabunganku account. Second, the obstacles are competition with conventional banks, savings cannot be disbursed at any time, and lack of communication with customers. Third, the impact that arises is customer loyalty, increasing income, reducing time and costs, and maintaining public trust in using third party fund products.
Development of Cocoa Superior Products Through Upstream–Downstream Training in Bodag Village, Kare District, Madiun Wardani, Ratna Mustika; Budi, Luluk Sulistiyo; Rohcahyani, Fadilla Eka; Choirum Rindah Istiqaroh; Rhavida Anniza Andyani
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 9 No. 3 (2025)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v9i3.830

Abstract

Bodag Village in Kare District, Madiun Regency, has an agroecological environment that strongly supports cocoa cultivation, with approximately 40 hectares of farmland managed by the Murah Sandang Farmer Group and strengthened by downstream initiatives through the Bodag Chocolate House. However, this potential has not yet translated into optimal productivity, as farmers face several constraints, including limited availability of organic fertilisers, rising production costs due to higher chemical fertiliser prices, and insufficient understanding of sustainable cultivation practices and the utilisation of organic waste. To address these challenges, this community service program implemented a participatory training on the production and application of Liquid Organic Fertilizer (POC) using locally available materials as a more environmentally friendly and economical alternative. The training included socialization, hands-on POC production, technology application in demonstration plots, and evaluation of program effectiveness. The results showed a significant improvement in participants’ knowledge, indicated by an increase in the number of participants in the “understand” and “highly understand” categories and the disappearance of the “do not understand” category. Participants’ enthusiasm also increased in each training session, and the farmer group successfully produced high-quality liquid and solid organic fertilizers. The program's outcomes demonstrate that the training effectively enhanced farmers’ technical capacity, improved their understanding of sustainable cultivation through organic fertiliser production, and strengthened the sustainability of cocoa farming as Bodag Village’s leading commodity. Contribution to Sustainable Development Goals (SDGs):SDG 2 (Zero Hunger)SDG 4 (Quality Education)SDG 12 (Responsible Consumption and Production)SDG 15 (Life on Land)
Co-Authors Fadilla Eka Rohcahyani Handaru Handaru Agnyana Hartirini Warnaningtyas Luluk Sulistiyo Budi novy rachma herawati Paris Cahyono Rhavida Anniza Andyani Rizki Wakid Khasbulloh Samsu Anhari Faujianto Wardani, Ratna Mustika