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All Journal Jurnal Terapan Abdimas Studi Kasus Inovasi Ekonomi Ekomaks : Jurnal Ilmu Ekonomi, Manajemen, dan Akuntansi Journal of Community Practice and Social Welfare (JaCiPS) Pattimura Proceeding : Conference of Science and Technology Jurnal Mahasiswa Manajemen JAMER
Samsu Anhari Faujianto
Universitas Merdeka Madiun
Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Economics, Econometrics & Finance Energy Engineering Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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Pengaruh Keputusan Investasi, Keputusan Pendanaan dan Profitabilitas terhadap Nilai Perusahaan Samsu Anhari Faujianto Anhari; Wira Ganet Aribowo
JAMER : Jurnal Akuntansi Merdeka Vol. 3 No. 2 (2022): JAMER (Jurnal Akuntansi Merdeka)
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (725.841 KB) | DOI: 10.33319/jamer.v3i2.85

Abstract

This study aims to determine the effect of investment decisions, funding decisions, and profitability partially on firm value in property, real estate, and building construction companies listed on the Indonesia Stock Exchange for the 2016-2020 period. The research method in this study uses quantitative methods and is categorized into causal research. Samples were taken using a purposive sampling method based on certain criteria. The population in this study are property, real estate, and building construction companies listed on the Indonesia Stock Exchange for the 2016-2020 period. From a population of 76 firms, 30 companies were obtained as research samples. Analysis of the data in this study using Multiple Linear Regression Analysis using STATA 17 software. Based on the results of the analysis it was found that investment decisions have a positive and significant effect on firm value. Funding decisions have a negative and significant effect on firm value. While the profitability variable does not affect firm value.
PENGARUH EFISIENSI PEMESANAN, KEMUDAHAN PEMASARAN, DAN PENETAPAN HARGA PADA PENGGUNAAN E – KATALOG TERHADAP PERKEMBANGAN UMKM DI KABUPATEN MAGETAN Samsu Anhari Faujianto; Ajid Indrayana; Ahadiati Rohmatiah; Mutmainah
JAMER : Jurnal Akuntansi Merdeka Vol. 4 No. 1 (2023): JAMER (Jurnal Akuntansi Merdeka)
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jamer.v4i1.96

Abstract

Micro, Small and Medium Enterprises (MSMEs) in Indonesia are one of the priorities in national economic development. MSMEs struggle to compete in a very dynamic business environment. Responding to competitive pressures, many MSME entrepreneurs use digital platforms to improve business strategies. One of the government programs developed is a procurement system based on an information system that contains lists, types of technical specifications, and prices of goods contained in a list called an electronic catalog.(e-catalogue).This study aims to determine the partial and simultaneous effect of ordering efficiency, ease of marketing and pricing on the use of e-catalogues on the development of MSMEs in Magetan Regency. The population in this study are e-catalogue providers and consumers in Magetan Regency. The sample in this study amounted to 30 providers e-catalogue. The method used in sampling is Non Probability Sampling selected is withSaturated Sampling .The research instrument used a questionnaire. Data analysis techniques used the classical assumption test, multiple linear regression analysis, analysis of the coefficient of determination, and hypothesis testing using the t test and F test with the help of the IBM SPSS 25 program. The results of this study indicated that partially and simultaneously ordering efficiency, ease of marketing and determination prices have a significant effect on the development of MSMEs in Magetan Regency.
Pengaruh Iklan, Promosi, dan Diskon Terhadap Ketertarikan Nasabah Dalam Bertransaksi Menggunakan Mesin EDC Merchant Pada PT Bank Rakyat Indonesia (Persero) Tbk Cabang Madiun Rizki Wakid Khasbulloh; Hartirini Warnaningtyas; Choirum Rindah Istiqaroh; Samsu Anhari Faujianto
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 12 No. 2 (2023): Jurnal EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v12i2.146

Abstract

This study aims to determine the effect of advertising, promotion, and discounts on customer interest in making transactions using the EDC merchant machine owned by PT Bank Rakyat Indonesia Madiun Branch, either partially or simultaneously. This type of research is quantitative research. The population in this study are customers of PT Bank Rakyat Indonesia Madiun Branch. While the sample in this study were 96 people. The sampling technique is purposive sampling. Data obtained from questionnaires. Data analysis used multiple linear regression analysis, classical assumption test, coefficient of determination, t test and F test. The results showed that there was a partial and simultaneous influence of advertisements, promos and discounts on customer interest in transacting using the merchant's EDC machine owned by PT. Bank Rakyat Indonesia Madiun Branch. Advertisements, promos and discounts can customer interest for making transactions using EDC merchant machines by 92.1%.
PEMBERDAYAAN PENYANDANG DISABILITAS MELALUIPROGRAM KETRAMPILAN HANDYCRAFT UNTUKMENDORONG KEMANDIRIAN EKONOMIDI PAGUYUPAN DISABILITAS KRIDA KARYA MANDIRI Faujianto, Samsu Anhari; Rohmatiah, Ahadiati; Iswati, Retno; Lukito, Martin
Jurnal Terapan Abdimas Vol 8, No 1 (2023)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/jta.v8i1.13894

Abstract

Abstract. This community service program aims to improve performance at the production, management, and product marketing stages independently and sustainably. The method used is through dissemination and counseling on product ideas by looking at market demand conditions but also taking into account the capabilities of existing resources. The development of productive economic activities needs to be carried out by developing various types of market-oriented business skills. Through identifying the potential and resources of the participants, both human, institutional, financial, and facilities and infrastructure that can be utilized, then training by utilizing e-commerce for product marketing and providing assistance in implementing skills guidance, as well as developing productive economic activities are carried out by developing various types of business skills that are economically valuable and market-oriented. After providing assistance and knowledge transfer, there were several positive impacts, including a change in the mindset of persons with disabilities to be more empowered and independent by exploring their potential, product opportunities were more widely explored, to increase branding, thereby increasing income, and diversity of livelihoods that can be an alternative for the community to carry out their lives. In the end, the community service activities felt by the Krida Karya Mandiri Association were that participants were able to make and sell useful, interesting, and artistic crafts by utilizing technological developments. In the economic field, persons with disabilities are empowered through the utilization of natural potential and human resources. And in the social field, empowered to always be optimistic and independent. Abstrak. Program pengabdian kepada masyarakat ini bertujuan untuk meningkatan kinerja di tahap produksi, manajemen, hingga pemasaran produk secara mandiri dan keberlanjutan. Metode yang digunakan melalui sosialisasi dan penyuluhan gagasan produk dengan melihat kondisi permintaan pasar namun juga memperhatikan kemampuan sumber daya yang ada. Pengembangan kegiatan ekonomi produktif perlu dilaksanakan dengan mengembangkan berbagai jenis ketrampilan usaha yang berorientasi pada pasar. Melalui identifikasi potensi dan sumber daya peserta baik sumber daya manusia, kelembagan, finansial maupun sarana dan prasarana yang dapat dimanfaatkan, kemudian pelatihan dengan memanfaatkan e-commerce untuk pemasaran produk dan melakukan pendampingan dalam pelaksanaan bimbingan ketrampilan, serta pengembangan kegiatan ekonomi produktif dilaksanakan dengan mengembangkan berbagai jenis ketrampilan usaha yang bernilai ekonomis dan berorientasi pada pasar. Setelah melakukan pendampingan dan transfer ilmu pengetahuan, terdapat beberapa dampak positif antara lain adanya perubahan mindset dari penyandang disabilitas untuk lebih berdaya dan mandiri dengan menggali potensi yang dimilikinya, peluang produk lebih tereksplor secara luas, sehingga dapat meningkatkan branding, dengan begitu akan meningkatkan pendapatan, serta keragaman mata pencaharian yang dapat menjadi alternatif masyarakat untuk melangsungkan kehidupannya. Pada akhirnya, kegiatan pengabdian masyarakat yang dirasakan oleh Paguyupan Disabilitas Krida Karya Mandiri adalah peserta telah mampu membuat dan menjual kerajinan yang bermanfat, menarik dan memiliki nilai seni dengan memanfaatkan perkembangan teknologi. Dalam bidang ekonomi, penyandang disabilitas diberdayakan melalui pemanfaatan potensi alam maupun sumber daya manusia. Dan dalam bidang sosial, diberdayakan untuk selalu bersikap optimis dan mandiri. 
Pengaruh Strategi Bauran Pemasaran Digital Terhadap Keputusan Pembelian Baju Bekas Impor (Studi Kasus Pada Thrift Shop Dolopo) Saputra, Rajes Sumbowo; Faujianto, Samsu Anhari; Susanto, Andik; Rohmatiah, Ahadiati
Jurnal Mahasiswa Manajemen Vol 5 No 02 (2024): Jurnal Mahasiswa Manajemen
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/mahasiswamanajemen.v5i02.9392

Abstract

Background – The background of this research focuses on the influence of digital marketing mix strategies on purchasing decisions for imported used clothes, with a case study at Thrift Shop Dolopo. In recent years, there has been a significant change in consumer behavior triggered by the development of digital technology and social media. This phenomenon creates new opportunities for businesses, especially in the clothing sales sector, which is now increasingly dependent on digital platforms to reach customers. Objective – The purpose of this study is to analyze the influence of digital marketing mix strategies on purchasing decisions for imported used clothes, focusing on Thrift Shop Dolopo. This study is expected to provide useful recommendations for Thrift Shop Dolopo in formulating more effective marketing strategies. Design / Methodology / Approach – The methodology of this research was conducted using a descriptive explanatory survey method. The sampling technique used the probability sampling method with the concept of proportional simple random sampling. The research data were obtained primarily by distributing questionnaires to consumers of Thrift Shop Dolopo. Data analysis was carried out using the regression method with the SPSS program version 24 for Windows. Findings – The research results show that separately the product variable can have an influence of 84.2%, the price variable is 95.1%, the place variable is 96.7%, and the promotion variable is 30.4% on purchasing decisions. Meanwhile, together the product, price, place and promotion variables can have an influence of 98.6% on increasing purchasing decisions. This means that marketers need to combine marketing strategies to increase product sales. Research Implication – This study provides deeper insight into how elements in the digital marketing mix (product, price, place, and promotion) interact with each other and influence consumer purchasing decisions. These findings can be a reference for historians and practitioners to formulate more effective marketing strategies. And this study can be the basis for further research in the field of marketing management, especially regarding the digital marketing mix. Limitations – This study was only conducted in Thrift Shop Dolopo, so the results may not be generalized to all thrift shops or imported used clothing businesses in other areas. Differences in demographics and consumer behavior in different locations can affect purchasing decisions. This study only explored four elements in the digital marketing mix. This limits a comprehensive understanding of the factors that influence purchasing decisions.
Socialization of Financial Literacy and Safe Investment in the Banjarejo Village Community, Madiun City Herawati, Novy Rachma; Faujianto, Samsu Anhari; Bakti, Nurimansyah Setivia
Journal of Community Practice and Social Welfare Vol. 5 No. 1 (2025): Journal of Community Practice and Social Welfare
Publisher : LPPM Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Socialization of Financial Literacy and Safe Investment in the Banjarejo Village Community of Madiun City aims to provide a deeper understanding to the Banjarejo Village community of Madiun City, especially vulnerable groups such as MSMEs, housewives, and the younger generation about the importance of managing finances wisely and investing safely. This program also provides education on choosing financial products that are legal and supervised by relevant authorities, such as the Financial Services Authority (OJK). This socialization activity is part of the community service activities in the Banjarejo Village of Madiun City. Implementation by conducting an initial survey and interviews with the local community to identify their level of financial literacy, their needs related to financial education, and common investment patterns. The activity was carried out in the Banjarejo Village of Madiun City on January 19, 2025, and was attended by 27 participants. As a result, most of the participants showed a fairly good understanding of personal budget management.
Pelatihan Kewirausahaan dan Manajemen Usaha pada Anggota Koperasi Pemasaran Berkah Amanah Mandiri Kabupaten Madiun Choirum Rindah Istiqaroh; Novy Rachma Herawati; Samsu Anhari Faujianto
Studi Kasus Inovasi Ekonomi Vol. 8 No. 02 (2024)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/skie.v8i02.34750

Abstract

Kewirausahaan memiliki peranan penting sehingga banyak diminati oleh masyarakat saat ini. Pentingnya wirausaha di dalam masyarakat tersebut tidak sekedar menjadi ‘alat’ untuk melakukan perbaikan dan perubahan di dalam kualitas hidup diri dan masyarakat, tetapi juga wirausaha juga dibuktikan dapat berperan signifikan di dalam mewujudkan kualitas diri masyarakat dan bangsa. Selain menumbuhkan jiwa kewirausahaan, manajemen usaha juga diperlukan untuk keberlangsungan usaha yang ada. Saat ini para pelaku UMKM (Usaha Mikro Kecil Menengah) di wilayah Kabupaten Madiun tergabung dalam suatu wadah yang bernama Koperasi Pemasaran Berkah Amanah Mandiri, walaupun tidak semuaya tergabung dalam koperasi pemasaran, jumlah anggota dari koperasi ini bisa dikatakan juga masih sedikit sebesar 30 orang, dan koperasi pemasaran ini merupakan satu-satunya yang ada di wilayah Kabupaten Madiun,. Adapun usaha yang dijalankan adalah makanan minuman, kriya/kerajinan (homemade) dan batik. Metode yang digunakan dalam kegiatan pengabdian ini adalah petaihan dan juga pendampingan, adapun tujuan lainnya pengabdian ini adalah menambah pengetahuan dan juga skill yang dimiliki oleh para pelaku usaha, serta memberikan pendampingan tentang kewirausahaan dan juga manajemen usaha kepada masing-masing pelaku usaha,dan meningkatkan kesadaran dari para pelaku usaha tentang manfaat dan keuntungan dari koperasi. Anggota peserta yang hadir dalam pelatihan sebanyak 15 orang, Dimana para peserta pelatihan sangat antusias mengikuti pelatihan, dan merasakan dampak positif pelatihan. Para peserta mengikuti sesi diskusi manajemen usaha dan kewirausahaan serta mengikuti pelatihan digital marketing hingga tuntas. Hasilnya para peserta pelatihan mampu membuat iklan produk secara digital, dan mampu membuat tampilan dan konten yang menarik untuk masing-masing produknya, sehingga mereka lebih semangat dalam mempromosikan produk-produknya secara digital. Serta, peserta dapat melakukan penyusunan laporan keuangan dengan baik.
The Influence of Customer Experience, Brand Trust, and Brand Awareness on Skintific Purchasing Decisions Zalsabila Septiana Murbiyanti; Tatik Mulyati; Novy Rachma Herawati; Samsu Anhari Faujianto; Thea Ocktavia Putri
Pattimura Proceeding 2026: Proceeding of the 3rd International Conference of International Conference on Business and Eco
Publisher : Pattimura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/pcst.2026.iconbe.p381-389

Abstract

This study examines the influence of customer experience, brand trust, and brand awareness on purchasing decisions for Skintific beauty products in Madiun City. The aim is to determine how these three variables influence consumer purchasing decisions. The method used is quantitative with data collection through questionnaires completed by 100 respondents who use Skintific products, taken using a simple random sampling technique using the Slovin formula. Data analysis was carried out through classical assumption tests, multiple linear regression, coefficient of determination, and hypothesis testing. The results show that customer experience, brand trust, and brand awareness partially and simultaneously have a significant influence on purchasing decisions for Skintific products in Madiun City. The implications of this study emphasize the importance of companies in paying attention to customer experience, building brand trust, and increasing brand awareness to improve consumer purchasing decisions and maintain product competitiveness in the beauty market. Marketing strategies that integrate these three aspects can strengthen Skintific's position in the competitive beauty industry.
Co-Authors Ahadiati Rohmatiah Ajid Indrayana Andik Susanto, Andik Bakti, Nurimansyah Setivia Choirum Rindah Istiqaroh Choirum Rindah Istiqaroh Hartirini Warnaningtyas, Hartirini Iswati, Retno Martin Lukito MUTMAINAH Novy Rachma Herawati novy rachma herawati Rizki Wakid Khasbulloh Rohmatiah, Ahadiati Saputra, Rajes Sumbowo Tatik Mulyati Thea Ocktavia Putri Wira Ganet Aribowo Zalsabila Septiana Murbiyanti