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All Journal Manfaat: Jurnal Pengabdian Pada Masyarakat Indonesia
Heslina Heslina
Sekolah Tinggi Ilmu Ekonomi Makassar Bongaya
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Pelatihan Digital Marketing dan Manajemen E-Commerce bagi Pelaku Industri Kreatif dan UMKM Sanrobone Syamsul Alam; Abd. Mansyur Mus; Muhammad Faizal Arif; Nurhasni Muis; Zulfikry Sukarno; Hisnul Djamali; Heslina Heslina; Rusni Rusni
Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia Vol. 3 No. 3 (2026): Agustus : Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/manfaat.v3i3.657

Abstract

Sanrobone Village, Takalar Regency, South Sulawesi, has significant potential in the creative economy and MSME sectors, including culinary, handicrafts, fashion, processed fisheries, and agricultural products. However, many business actors still face challenges in digital literacy, online marketing strategies, and E-Commerce utilization. This community service activity aimed to improve digital marketing knowledge and skills and E-Commerce management among creative industry actors and MSMEs in Sanrobone Village. The activity employed a one-day intensive training (8 hours) using an accelerated learning approach, consisting of 70% practical activities and 30% theory. Conducted on May 5, 2026, at the Sanrobone Village Hall, the training involved 19 participants from five business sectors. Evaluation used pre-tests and post-tests, skill observation rubrics, and satisfaction questionnaires. The results showed an increase in the average knowledge score from 45.26 to 81.58 (N-Gain = 0.68), with a significant difference based on the paired sample t-test (t-count = 13.82 > t-table = 2.101; p = 0.000). Practical skills reached 84.2%, while participant satisfaction averaged 4.52 out of 5. Fourteen new online stores were registered, and all participants optimized their business social media accounts. Overall, the activity achieved five of six success indicators (83.3%), demonstrating its effectiveness in improving basic digital marketing competencies.
Co-Authors Abd. Mansyur Mus Hisnul Djamali Muhammad Faizal Arif Nurhasni Muis Rusni Rusni Zulfikry Sukarno