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All Journal Jurnal Bina Bangsa Ekonomika Manfaat: Jurnal Pengabdian Pada Masyarakat Indonesia
Rusni Rusni
Sekolah Tinggi Ilmu Ekonomi Makassar Bongaya
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PENGARUH EMPLOYEE COMMUNICATION DAN CAREER DEVELOPMENT TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR Nurul Hikmah; Herman Sjahruddin; Rusni Rusni
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.561

Abstract

Since the promulgation of the Law on State Civil Servants (ASN), the management of civil servants (PNS) and government employees with work agreements (PPPK) has increasingly emphasized their qualifications, abilities and performance. One way to apply these three principles is to implement talent management, resulting in high individual performance. This Study aims to test the effect of civil servants communication and career development towards civil servants organizational citizenship behavior at the PUPR Region VIII Makassar Competency Development Center. The sample in this study was 45 respondents. This research uses multiple linear regression analysis techniques with the help of the SPSS Ver program. 27.0. The research results show that civil servants communication displayed by civil servants is at a good level so it is proven to increase civil servants organizational citizenship behavior in a good direction so does the career development of those that increase can also improve civil servants organizational citizenship behavior
Pelatihan Digital Marketing dan Manajemen E-Commerce bagi Pelaku Industri Kreatif dan UMKM Sanrobone Syamsul Alam; Abd. Mansyur Mus; Muhammad Faizal Arif; Nurhasni Muis; Zulfikry Sukarno; Hisnul Djamali; Heslina Heslina; Rusni Rusni
Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia Vol. 3 No. 3 (2026): Agustus : Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/manfaat.v3i3.657

Abstract

Sanrobone Village, Takalar Regency, South Sulawesi, has significant potential in the creative economy and MSME sectors, including culinary, handicrafts, fashion, processed fisheries, and agricultural products. However, many business actors still face challenges in digital literacy, online marketing strategies, and E-Commerce utilization. This community service activity aimed to improve digital marketing knowledge and skills and E-Commerce management among creative industry actors and MSMEs in Sanrobone Village. The activity employed a one-day intensive training (8 hours) using an accelerated learning approach, consisting of 70% practical activities and 30% theory. Conducted on May 5, 2026, at the Sanrobone Village Hall, the training involved 19 participants from five business sectors. Evaluation used pre-tests and post-tests, skill observation rubrics, and satisfaction questionnaires. The results showed an increase in the average knowledge score from 45.26 to 81.58 (N-Gain = 0.68), with a significant difference based on the paired sample t-test (t-count = 13.82 > t-table = 2.101; p = 0.000). Practical skills reached 84.2%, while participant satisfaction averaged 4.52 out of 5. Fourteen new online stores were registered, and all participants optimized their business social media accounts. Overall, the activity achieved five of six success indicators (83.3%), demonstrating its effectiveness in improving basic digital marketing competencies.
Co-Authors Abd. Mansyur Mus Heslina Heslina Hisnul Djamali Muhammad Faizal Arif Nurhasni Muis Nurul Hikmah Sjahruddin, Herman Zulfikry Sukarno