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Pengaruh Fluktuasi Harga Cabai Rawit dan Dampaknya pada Daya Beli Konsumen di Pasar Wage Nganjuk: The Influence of Price Fluctuations of Cayenne Pepper and Its Impact on Consumer Purchasing Power at the Wage Nganjuk Market Bhaswarendra Guntur Hendratri; Juni Iswanto; Agus Tohawi; Subekan; Alfin Yuli Dianto
Jurnal Kolaboratif Sains Vol. 6 No. 11: NOVEMBER 2023
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v6i11.4651

Abstract

Penelitian ini mengkaji dampak cepatnya perkembangan bisnis dalam pasar cabai rawit di Pasar Wage Nganjuk, yang diwarnai persaingan ketat akibat variasi harga dan layanan penjual. Pertanyaan penelitian difokuskan pada pengaruh harga cabai rawit (X1) dan layanan penjual (X2) terhadap keputusan pembelian konsumen (Y). Tujuannya adalah untuk memahami dampak masing-masing faktor dan interaksi di antara keduanya. Metode penelitian kuantitatif digunakan dengan mengumpulkan data primer melalui kuesioner dan wawancara, serta data sekunder melalui dokumentasi. Populasi penelitian mencakup seluruh konsumen di Pasar Wage Nganjuk, dengan 100 responden sebagai sampel. Hasil penelitian menunjukkan adanya pengaruh signifikan antara harga cabai rawit dan keputusan pembelian konsumen serta layanan penjual dan keputusan pembelian konsumen. Selain itu, terdapat pengaruh signifikan antara kombinasi harga cabai rawit dan layanan penjual terhadap keputusan pembelian konsumen. Implikasinya, penjual dan konsumen perlu memahami dinamika pasar ini untuk mengoptimalkan strategi bisnis mereka.
Elaborasi Khiyar : Dinamika Transaksi Jual Beli Pakaian di Pasar Tradisional Bagor Nganjuk: Khiyar's Elaboration: Dynamics of Clothing Buying and Selling Transactions at the Bagor Nganjuk Traditional Market Juni Iswanto; Agus Tohawi; Subekan; Bhaswarendra Guntur Hendratri; Alfin Yuli Dianto
Jurnal Kolaboratif Sains Vol. 6 No. 11: NOVEMBER 2023
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini mendalami penerapan khiyar, hak memilih, dalam transaksi jual beli pakaian di Pasar Tradisional Bagor Nganjuk, menitikberatkan pada prinsip-prinsip hukum Islam. Khiyar digunakan sebagai mekanisme untuk menghindari potensi penyesalan atau kerugian dalam transaksi, menciptakan landasan yang sesuai dengan nilai-nilai etika Islam. Dengan mengadopsi pendekatan deskriptif kualitatif, penelitian ini terlibat dengan 7 penjual sebagai sampel, menggali praktik penerapan khiyar dan menganalisis pandangan Fiqih Muamalah terhadapnya. Tujuan penelitian adalah memperoleh pemahaman mendalam tentang implementasi khiyar dalam transaksi jual beli pakaian di pasar tradisional. Hasil penelitian memberikan wawasan yang kaya tentang aspek praktis dan perspektif hukum Islam, memberikan kontribusi yang signifikan dalam memperdalam pemahaman keadilan dan etika bisnis Islam di tingkat lokal.
Strategi Pemasaran yang Efektif: Meningkatkan Omzet Penjualan Roti dalam Tinjauan Hukum Ekonomi Islam di Mawaddah Bakery Bandar Lor Kediri Juni Iswanto; Subekan Subekan; Dewi Fitrtotus Sa`Diyah; Mastur Mastur; Agus Tohawi
Journal on Education Vol 5 No 4 (2023): Journal on Education: Volume 5 Nomor 4 Mei-Agustus 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i4.4775

Abstract

This study delves into the marketing strategies of Mawaddah Bakery, located in Bandar Lor, Kediri, with the aim of increasing sales revenue and examining the perspectives of Islamic economic law. Utilizing a descriptive and qualitative case study approach, primary data sources include the business owner, supplemented by secondary data in the form of documentation. Research findings indicate that Mawaddah Bakery has successfully implemented an effective marketing mix strategy (4Ps). Strategies related to product, price, place, and promotion are executed well, encompassing product quality, pricing, strategic location, and consumer service promotion. In the context of Islamic economics, these strategies align with Sharia principles, emphasizing characteristics such as devotion, realism, humanism, and ethics. The strategies adhere to the characteristics of Sharia marketing and the Islamic marketing strategy system. This reflects compliance with Islamic economic values in a business context.
Penerapan Etika Bisnis Islam dalam Perdagangan Bawang Merah di Pasar Sukomoro Nganjuk Agus Tohawi; Juni Iswanto; Subekan Subekan; Dewi Fitrtotus Sa`Diyah; Mastur Mastur
Journal on Education Vol 5 No 4 (2023): Journal on Education: Volume 5 Nomor 4 Mei-Agustus 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i4.4776

Abstract

This research focuses on the practice of buying and selling Red Onions in the Sukomoro Market, Nganjuk Regency, and the application of Islamic business ethics principles by traders. Prophet Muhammad, as a trader, provides a historical context. The research method employed is qualitative with a descriptive approach. Primary data is obtained from wholesale Red Onion traders, retail traders, and buyers; while secondary data comes from observations and archives. The findings indicate that transaction practices generally adhere to Islamic principles such as honesty and avoidance of deception. However, there is still a lack of understanding in the principles of trustworthiness and fair competition. In the application of Islamic business ethics, some traders do not fully comprehend the principles of accountability and tauhid. Nevertheless, the principles of justice, freedom, and ihsan have been well applied in trade. The research aims to understand and enhance traders' understanding of Islamic business ethics.
Ritme Bisnis Digital: Dinamika Transaksi Online Jesika Shop Kebonagung Dalam Konteks Ekonomi Islam Agus Tohawi; Juni Iswanto; Subekan Subekan; Alfin Yuli Dianto; Bhaswarendra Guntur Hendratri
Journal on Education Vol 6 No 1 (2023): Journal On Education: Volume 6 Nomor 1 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v6i1.4778

Abstract

This study explores the online buying and selling transactions at Jesika Shop Kebonagung, focusing on the aspects of contracts (akad), Islamic economics, and problem-solving strategies. Jesika Shop Kebonagung, as an online store, exhibits a transaction process involving marketing through social media, product selection, buyer information input, payment methods, and product delivery. The Islamic economic review highlights the utilization of Salam and Wakalah Bi Al-Ujrah contracts. Strategies to address issues involve active communication between sellers and buyers through various social media platforms, recommendations for transactions through applications with shipping cost subsidies, and offers of discounted shipping promotions. The research methodology employed is qualitative descriptive, utilizing observation, interviews, and documentation. The research findings provide comprehensive insights into the online buying and selling practices of Jesika Shop Kebonagung from the perspective of Islamic economics.
Co-Authors Agus Tohawi Alfin Yuli Dianto Bhaswarendra Guntur Hendratri Dewi Fitrtotus Sa`Diyah Mastur Mastur Subekan Subekan Subekan