Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Journal of Creative Student Research Jurnal Bisnis Inovatif dan Digital
Cindy Dwiana Putri
Universitas Negeri Medan
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Transportation

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Posisi Pasar Produk Pasta Gigi Berdasarkan Persepsi Konsumen Silvia Diva Sari; Annisa Muty Nur Ami; Cindy Dwiana Putri; Lenti Susana Saragih
Journal of Creative Student Research Vol. 1 No. 6 (2023): Desember : Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i6.3003

Abstract

The aim of the author in conducting this research is to analyze and study the positioning or market position of Pepsodent, Ciptadent and Close up brand toothpaste products based on consumer perceptions. This research uses a descriptive qualitative method with a literature study method. In general, Pepsodent, Ciptadent and Close-up toothpastes have the main characteristics of their contents. Pepsodent is the superior choice in terms of packaging size, while Ciptadent stands out in the attributes of taste, color, content, product design and packaging design. Close Up has similarities in terms of packaging attributes to Pepsodent
Analisis Strategi Ekspansi Kopiko (PT. Mayora Indah Tbk) Memasuki Pasar Internasional Arfina Sabila; Cindy Dwiana Putri; Nadia Indah Lestari; Lenti Susana Saragih; Aurora Elise Putriku
Jurnal Bisnis Inovatif dan Digital Vol. 1 No. 1 (2024): Januari : Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v1i3.184

Abstract

This research aims to analyze Kopiko's expansion strategy in entering international markets. Kopiko, as a superior coffee candy product from Indonesia, has successfully penetrated more than 80 countries throughout the world. This research uses a qualitative approach with a literacur study method to understand the strategies implemented by Kopiko in achieving global success. Data was obtained through in-depth literature study on the official PT website. Mayora Indah Tbk, analysis of company documents, and related previous research. The research results show that Kopiko's success in the international market is supported by several key factors, namely: (1) product adaptation according to local consumer preferences in each country; (2) effective marketing strategies, including the use of social media, influencers, and engaging advertising campaigns; (3) collaboration with local distributors who have a wide distribution network; (4) continuous product innovation to maintain consumer interest; and (5) consistent product quality. Kopiko also utilizes in-depth market analysis to select target countries with high growth potential. This research concludes that product adaptation and innovation strategies, coupled with careful marketing and strategic distribution cooperation, are the main factors for Kopiko's success in international market expansion. These findings can be a reference for other companies who want to expand their business to the global market
Co-Authors Annisa Muty Nur Ami Arfina Sabila Lenti Susana Saragih Nadia Indah Lestari Putriku, Aurora Elise Silvia Diva Sari