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All Journal COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Journal of Creative Student Research Akuntansi: Jurnal Riset Ilmu Akuntansi Jurnal Bisnis Inovatif dan Digital Jurnal Strategi Bisnis Teknologi
Lenti Susana Saragih
Universitas Negeri Medan
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation

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Strategi Promosi Kebutuhan Sosial Media Menggunakan Aplikasi Telegram Sepania Tiarasi Lumban Tobing; Lenti Susana Saragih; Linsa Febby Br Barus; Junedi Sugianto Pakpahan
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 3 No. 07 (2023): COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v3i07.1049

Abstract

Strategi promosi adalah suatu kegiatan atau pendekatan yang dapat digunakan oleh suatu perusahaan atau organisasi atau siapapun untuk memperkenalkan, mempromosikan, dan memasarkan produk, layanan, atau brand mereka kepada target pasar. Tujuan dari ini penelitian adalah untuk mengetahui langkah-langkah pemanfaatan aplikasi telegram sebagai wadah promosi kebutuhan sosial media. Penelitian ini menggunakan sebuah metode penelitian yaitu metode kualitatif deskriptif. Pengumpulan data dilakukan dengan observasi dan dokumentasi. Hasil penelitian yang diperoleh dari penelitian ini adalah Kebutuhan sosial media merupakan salah satu layanan jasa yang dibutuhkan oleh banyak orang, mulai dari pulsa, kuota, top up games yang menjadi hobi anak muda untuk mengoleksi skin, jasa suntik followers, like, subs, komen, view juga menjadi kebutuhan setiap orang yang ingin menunjukkan kesan keren dari akun sosial medianya dengan tujuan tertentu. Dengan ini layanan jasa kebutuhan sosial media merupakan salah satu layanan jasa yang diminati oleh banyak orang dan dengan strategi promosi yang tepat akan membantu pengembangan bisnis yang dijalankan untuk lebih maju.
Analisis Pemasaran Dalam Era Digital : Tantangan Dan Peluang Allya Ega Annisa Hutauruk; Selvia Santa Maria Siallagan; lidya Mutiara Hutasoit; Aurora Elise Putriku; Lenti Susana Saragih
Akuntansi Vol. 3 No. 2 (2024): Juni: Jurnal Riset Ilmu Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/akuntansi.v3i2.1988

Abstract

Marketing in the digital era has presented new challenges and opportunities for marketing practitioners. These challenges include managing complex consumer data, increasingly fierce competition in the digital realm, and rapid changes in consumer behavior. However, amidst these challenges there are also opportunities to optimize the use of technology and digital platforms to increase marketing effectiveness, expand market reach and strengthen interactions with consumers. This article will discuss several key challenges faced by marketing practitioners in the digital era as well as opportunities that can be utilized to overcome these challenges.
Analisis Posisi Pasar Produk Pasta Gigi Berdasarkan Persepsi Konsumen Silvia Diva Sari; Annisa Muty Nur Ami; Cindy Dwiana Putri; Lenti Susana Saragih
Journal of Creative Student Research Vol. 1 No. 6 (2023): Desember : Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i6.3003

Abstract

The aim of the author in conducting this research is to analyze and study the positioning or market position of Pepsodent, Ciptadent and Close up brand toothpaste products based on consumer perceptions. This research uses a descriptive qualitative method with a literature study method. In general, Pepsodent, Ciptadent and Close-up toothpastes have the main characteristics of their contents. Pepsodent is the superior choice in terms of packaging size, while Ciptadent stands out in the attributes of taste, color, content, product design and packaging design. Close Up has similarities in terms of packaging attributes to Pepsodent
Analisis Strategi Ekspansi Kopiko (PT. Mayora Indah Tbk) Memasuki Pasar Internasional Arfina Sabila; Cindy Dwiana Putri; Nadia Indah Lestari; Lenti Susana Saragih; Aurora Elise Putriku
Jurnal Bisnis Inovatif dan Digital Vol. 1 No. 1 (2024): Januari : Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v1i3.184

Abstract

This research aims to analyze Kopiko's expansion strategy in entering international markets. Kopiko, as a superior coffee candy product from Indonesia, has successfully penetrated more than 80 countries throughout the world. This research uses a qualitative approach with a literacur study method to understand the strategies implemented by Kopiko in achieving global success. Data was obtained through in-depth literature study on the official PT website. Mayora Indah Tbk, analysis of company documents, and related previous research. The research results show that Kopiko's success in the international market is supported by several key factors, namely: (1) product adaptation according to local consumer preferences in each country; (2) effective marketing strategies, including the use of social media, influencers, and engaging advertising campaigns; (3) collaboration with local distributors who have a wide distribution network; (4) continuous product innovation to maintain consumer interest; and (5) consistent product quality. Kopiko also utilizes in-depth market analysis to select target countries with high growth potential. This research concludes that product adaptation and innovation strategies, coupled with careful marketing and strategic distribution cooperation, are the main factors for Kopiko's success in international market expansion. These findings can be a reference for other companies who want to expand their business to the global market
Pemanfaatan Digital Marketing Sebagai Media Pemasaran Dalam Upaya Meningkatkan Kontribusi Ekspor UMKM di Era 4.0 Lenti Susana Saragih; Aurora Elise Putriku; Silvia Diva Sari; Yessi Novitasari Laia; Yoga Syahputra
Jurnal Strategi Bisnis Teknologi Vol. 1 No. 2 (2024): Mei : Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v1i3.174

Abstract

This research aims to analyze the use of digital marketing as a marketing medium in an effort to increase the contribution of the Micro, Small and Medium Enterprises (MSME) sector to national exports in the Industrial Revolution 4.0 era. Digital marketing has opened up new opportunities for MSMEs to reach wider and more diverse markets, beyond traditional geographic boundaries. By using digital platforms, MSMEs can interact with global consumers, introduce their products and services to international markets, and build strong brand awareness. This research uses a literature study method to collect data from various related literature. The research results show that effective use of digital marketing can increase MSME sales turnover and overcome various obstacles faced in implementing digital marketing strategies. Therefore, digital marketing is an important strategy that must be adopted by MSMEs to increase their competitiveness in the global market and achieve sustainable growth.
Co-Authors Allya Ega Annisa hutauruk Annisa Muty Nur Ami Arfina Sabila Cindy Dwiana Putri Junedi Sugianto Pakpahan lidya Mutiara Hutasoit Linsa Febby Br Barus Nadia Indah Lestari Putriku, Aurora Elise Selvia Santa Maria Siallagan Sepania Tiarasi Lumban Tobing Silvia Diva Sari Yessi Novitasari Laia Yoga Syahputra