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All Journal Journal of Management - Small and Medium Enterprises (SME's) Jurnal Ekonomi Riwayat: Educational Journal of History and Humanities
Khakim, M. Azizul
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Humanities Economics, Econometrics & Finance Education Social Sciences

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Revitalization of Traditional Markets with the Concept of VRIO, Heritage Tourism, and Technology to Strengthen Existence in the Era of Society 5.0 Khakim, M. Azizul
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

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Abstract

Society 5.0 has currently shifted many things in community life. This research focuses on the mission of considering and formulating strategies to be implemented by traditional markets in order to maintain their existence in this era. Researchers have considered that the concept of VRIO (Variable, Rarety, Inimitable, and Organized) in previous research objects has been proven to be able to be implemented and maintain the existence of traditional markets amid globalization. This research is a development of previous research with the addition of variable heritage tourism and technology in the traditional market managerial system. Researchers conducted a review and weighed that all research objects have great hopes in maintaining the existence of traditional markets. The concept of heritage tourism is part of traditional markets because traditional markets are a reflection of society and culture in an area. Apart from that, the existence of many traditional markets is more than 50 years old so it is not only a trade concept but also a cultural one. Meanwhile, the technology variable is included because currently, in the era of society 5.0, the role of technology is side by side with the role of traditional market players.
Sinergi Manajemen dan Sejarah: Studi tentang Pasar Tradisional di Pulau Jawa Khakim, M. Azizul
Riwayat: Educational Journal of History and Humanities Vol 8, No 4 (2025): Oktober, In proggress
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i4.49328

Abstract

Pasar tradisional di Pulau Jawa memiliki posisi strategis tidak hanya sebagai pusat transaksi ekonomi, tetapi juga sebagai ruang sosial-budaya yang merefleksikan identitas masyarakat Jawa. Seiring perkembangan zaman, pasar tradisional menghadapi tantangan serius akibat dominasi pasar modern dan transformasi digital. Penelitian ini bertujuan untuk mengkaji pasar tradisional dari dua perspektif: sejarah dan manajemen. Dari sisi sejarah, pasar tradisional dipahami sebagai warisan budaya yang berakar sejak masa kerajaan hingga kolonial, dengan fungsi yang melampaui sekadar aktivitas ekonomi. Dari sisi manajemen, penelitian menyoroti strategi pengelolaan, pola organisasi, serta upaya inovasi yang dilakukan untuk mempertahankan eksistensi pasar di tengah persaingan. Metode penelitian yang digunakan adalah studi literatur, observasi lapangan, dan wawancara dengan pedagang serta pengelola pasar di beberapa kota di Jawa. Hasil penelitian menunjukkan bahwa integrasi nilai-nilai historis dengan pendekatan manajemen modern dapat memperkuat daya saing dan keberlanjutan pasar tradisional. Dengan demikian, sinergi manajemen dan sejarah bukan hanya memberikan kerangka analisis akademis, tetapi juga rekomendasi praktis bagi pengelolaan pasar tradisional di era kontemporer.
UNPACKING THE LANDSCAPE OF DIGITAL AND CORPORATE ENTREPRENEURSHIP: A SYSTEMATIC LITERATURE REVIEW OF KEY CHARACTERISTICS, DIMENSIONS, AND STRATEGIC OUTCOME Wibowo, Ristiaji Ari; Iriani, Sri Setyo; Sulistyowati, Raya; Khakim, M. Azizul; Rachma Yulia, Novie Noordiana; Sucihati, Roos Nana
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.22699

Abstract

The advancement of digital technology has revolutionized the global entrepreneurial landscape, giving rise to two primary approaches digital entrepreneurship and corporate entrepreneurship. This study is motivated by the need to understand the differences, similarities, and synergies between these two approaches in addressing increasingly complex and dynamic business challenges. The main objective of this study is to identify the key characteristics, dimensions, and strategic outcomes of both entrepreneurial models. Employing a Systematic Literature Review (SLR) method guided by the PRISMA framework, the study examines 18 relevant scholarly articles published between 2018 and 2024. Data were obtained through a systematic process of identification, selection, and evaluation of literature from the Scopus database. The findings indicate that digital entrepreneurship emphasizes flexibility, external exploration, and the utilization of technology as a value creation tool, whereas corporate entrepreneurship focuses more on the exploitation of internal resources, structured innovation, and operational efficiency. This study reveals that, despite their differing approaches, the strategic integration of digital and corporate entrepreneurship can foster the development of ambidextrous organizations those capable of balancing exploration and exploitation simultaneously. The conclusion underscores the importance of building entrepreneurial agility, integrating digital technologies, and strengthening entrepreneurship education as critical foundations for achieving sustainable competitive advantage in the digital era. Keywords: Corporate Entrepreneurship ; Digital Entrepreneurship; Digital Transformation; Strategic Innovation; Systematic Literature Review
Co-Authors Rachma Yulia, Novie Noordiana Raya Sulistyowati Sri Setyo Iriani Sucihati, Roos Nana Wibowo, Ristiaji Ari