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All Journal Jurnal Pengabdian Masyarakat Nusantara Perwira Journal of Community Development (PJCD)
Muhamad Saufi Che Rusuli
Universiti Kelantan Malaysia
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Health Professions Social Sciences Other

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INCREASING THE CAPABILITIES OF PEKASIRAN VILLAGE MSMEs THROUGH SOCIALIZATION AND TRAINING IN DIGITAL MARKETING CONTENT CREATION AND BUSINESS LICENSING Rahmania Mustahidda; Sugiharti; Prihasantyo Siswo Nugroho; Rahul Bhandari; Prattana Srisuk; Muhamad Saufi Che Rusuli; Agus Rifai; Andriyanti
Perwira Journal of Community Development Vol 3 No 1 (2023)
Publisher : Unperba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/pjcd.v3i1.378

Abstract

Pekasiran Village, Batur District, Banjarnegara Regency has a role in realizing the development of MSMEs in Indonesia. MSMEs in Pekasiran village still need innovation to further improve existing MSMEs. To increase the capabilities of MSMEs, Most MSMEs in Pekasiran village do not have an effective marketing strategy and mastery of digital marketing knowledge is not yet fulfilled due to the lack of socialization regarding this matter. In accordance with the current conditions of MSMEs in Pekasiran village, dedication is carried out to improve the development of MSMEs in Pekasiran village in the form of creating product photo content, packaging, label and branding innovations, as well as marketing strategies for MSMEs using social media and existing marketplaces. The community service program to increase the development of MSMEs has been running smoothly. The main agenda or work programs that were successfully implemented included Socialization Socialization of the use of digital marketing and business licensing in order to increase the capabilities of MSMEs in Pekasiran Village and Continued outreach activities, assistance to MSMEs for packaging innovation in the form of logos and labelling. Creating and tutoring the using of social media and marketplace.
New SMEs Products Development and Improvement of Competitiveness Compliance Towards Food Standards in Sijeruk Village Banjarmangu Districts Banjarnegara Regency Astohar Astohar; Andi Kartika; Sari Rahmadhani; Muhamad Saufi Che Rusuli; Rahul Bhandari; Nico Irawan; Chanwut Thongkamkaew; Mulyani Mulyani; Paskah A Sinaga
Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 4 (2021): Desember : Jurnal Pengabmas Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v3i4.509

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Sijeruk village, Banjarmangu district, Banjarnegara regency have shown significant development. However, there remain several challenges faced by UMKM entrepreneurs, including limited marketing outreach, financial reports intertwined with household finances, and inadequate innovation in product development and packaging. This community service initiative aims to address these issues effectively.
Licensing Socialization, Digital Marketing and MSME Bookkeeping Workshop for Retired Migrant Workers In Pagak Village Purwareja Klampok District Banjarnegara Regency Mirna Dyah Praptitorini; Anis Turmudhi; Noor Salim; Rahul Bhandari; Muhamad Saufi Che Rusuli; Marlon Rael Astillero; Benediktus Ardie Reho; Siti Shobandiyah
Jurnal Pengabdian Masyarakat Nusantara Vol. 4 No. 4 (2022): Desember : Jurnal Pengabmas Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v4i4.510

Abstract

MSMEs need to provide opportunities for local entrepreneurs and utilize local resources to help stimulate economic activity and increase the competitiveness of a region as a whole. Based on the problems mentioned above, it is necessary to hold training on the use of digital marketing tools and socialize the processing of business permits for micro, small and medium enterprises (MSMEs) in Pagak Village, Banjarnegara Regency as a solution. In the socialization process, an MSME association was also formed whose members were active in the business world in Pagak Village. All presenters have tried to provide all the knowledge about the digital marketing and bookkeeping process for MSMEs and various interesting things regarding business licensing, so it is hoped that the entrepreneurial knowledge provided can be directly applied by the MSME community, especially in Pagak Village.
Co-Authors Agus Rifai Andi Kartika Andriyanti Astohar Astohar Benediktus Ardie Reho Chanwut Thongkamkaew Marlon Rael Astillero Mirna Dyah Praptitorini Mulyani Mulyani Nico Irawan Noor Salim Nugroho, Prihasantyo Siswo Paskah A Sinaga Prattana Srisuk Rahmania Mustahidda Rahul Bhandari Sari Rahmadhani Siti Shobandiyah Sugiharti Turmudhi, Anis